Core Insights - The article discusses the monthly OTA (Over-The-Air) monitoring report released by the China Automobile Circulation Association and Guangzhou Weierbo Information Technology Co., Ltd, focusing on the trends and updates in the automotive industry regarding OTA upgrades [1]. Industry Overview - In June 2025, the industry updated a total of 463 features, a decrease from 498 in the previous month. The "assisted driving" module regained the top position in upgrade share, with urban NOA (Navigation on Autopilot) features accounting for approximately 30% of the upgrades [4]. - New force brands updated a total of 133 features in June 2025, down from 200 in the previous month. The competition in the intelligent driving sector reignited among various new force brands, while upgrades in voice assistants, navigation, and ecosystem applications were minimal [6]. - Domestic brands updated 269 features in June 2025, with 13 brands pushing OTA upgrades. The focus remained on enhancing intelligent cockpit experiences and ecosystem refinement, while the competition in assisted driving gradually warmed up [8]. - Joint venture and luxury brands updated 61 features in June 2025, a significant increase from 9 in the previous month. Notably, Nissan and Toyota launched their first OTA upgrades for locally developed new energy models [10]. OTA Iteration Speed - The report indicates a notable increase in the speed of OTA iterations across various brands, reflecting a growing emphasis on enhancing vehicle functionalities and user experiences [12]. OTA Operational Activities - Nissan held a significant OTA upgrade event for the N7 model on June 30, 2025, promoting the new features through various channels, including a live-streamed launch event [20][26]. - Post-OTA push, Nissan initiated long-term operational activities to encourage user engagement, including video contests and experience-sharing topics, focusing on automotive media platforms [27][31]. Upcoming OTA Upgrades - Several brands have scheduled OTA upgrades for various models in the upcoming months, including features like full-scene navigation and advanced driver assistance systems [30][32]. User Feedback - User feedback highlighted both satisfaction and areas for improvement regarding the new features, with specific mentions of the intelligent driving indicator and the overall experience of the upgraded functionalities [34][36][39][49].

高速 NOA 之后，供应商们开始比拼城市智驾的能力。 文丨张家豪 编辑丨程曼祺 我们独家了解到，智驾方案商元戎启行近日完成了 1 亿美元 C 轮融资，由国内头部车企长城汽车集团独家 投资。 元戎启行目前已完成 5 轮融资，累计融资金额超 5 亿美元，股东包括复星锐正、云启资本、阿里巴巴、耀 途资本和东风资产等。据了解，元戎启行目前约有 700 名员工。 依靠端到端辅助驾驶方案，元戎启行在今年一季度成为长城供应商。据了解，今年 8 月发布的长城新蓝山 上，已搭载了由元戎提供的智驾方案，目前新蓝山已支持保定、石家庄、武汉、广州、郑州、西安等 9 座城 市的城区领航辅助驾驶，即业内所称的 "城区 NOA" 功能。 不久后的 10 月，吉利与奔驰合资品牌 Smart 旗下 smart 精灵#5 上市。据了解，该车型也采用了元戎启行提 供的无图城区 NOA 功能。 市场现在一般视 "基础自适应巡航" 等功能为低阶智驾，高速 NOA 为中阶智驾，城区 NOA 为高阶智驾。 长城新蓝山和 smart 精灵#5 的上市，意味着元戎启行已成为第三家能提供城区 NOA 功能的高阶智驾量产供 应商。而直到今年上半年，全球第三方供应 ...