Core Viewpoint - Beijing Baisheng announced the closure of its Fuxing store by December 31, 2025, as part of a comprehensive strategic transformation aimed at adapting to market changes and consumer demands [1][8]. Company Overview - The Fuxing store, opened in 1994, was the first Baisheng store in mainland China and has played a significant role in the company's integration into the Chinese market over the past 30 years [4][13]. - Baisheng currently operates 43 diverse stores across 25 cities in China, reflecting its commitment to the market [4][13]. Strategic Transformation - The company is undergoing a strategic transformation to enhance service quality and adapt to evolving consumer preferences, focusing on personalized and high-quality offerings [8][14]. - Baisheng is actively upgrading its stores by incorporating personalized designs, innovative service elements, and international brand flagship stores [6][13]. - The retail industry is shifting from "commercial+" to "+commercial," emphasizing the importance of non-standard commercial models to meet consumer needs for personalization and emotional engagement [6][14]. Future Outlook - Baisheng aims to create immersive shopping experiences by integrating modern, intelligent, customized, and social elements into its retail spaces [7][14]. - The company is committed to exploring new growth opportunities and developing landmark commercial projects tailored to local economic conditions and consumer upgrades [8][14].