Core Insights - The State Council's policy briefing introduced a plan to enhance the adaptability of supply and demand in consumer goods, promoting consumption through collaboration among six departments, including the Ministry of Industry and Information Technology and the Ministry of Culture and Tourism [1] Group 1: Consumer Trends - There is a strong demand and vibrant consumption for domestic trends, cultural creative products, and intangible cultural heritage items, leading to the emergence of popular products that resonate well with consumers [1] - The plan aims to enhance cultural identity and spiritual satisfaction while meeting consumer needs [1] Group 2: Product Development - The initiative will focus on creating high-quality intellectual properties (IPs) and improving cultural creative products, guiding the development of "city gifts" and promoting high-quality domestic products [2] - The plan includes the introduction of quality intangible cultural heritage products and services, integrating excellent creativity and traditional Chinese culture into fashion design [2] Group 3: Consumption Experience - The strategy encourages the enrichment of urban walking, rural tourism, and camping experiences, promoting immersive experiences and digital art in cultural tourism [2] - Various promotional activities will be organized, including "traveling with performances" and "traveling with events," to meet diverse consumer needs [2] Group 4: Policy Implementation - The plan will support regional cultural and tourism consumption activities and explore integrated measures to benefit consumers [2] - Nighttime consumption and tax refund policies for outbound tourists will be enhanced to attract more international visitors [2]

Core Insights - The dual holiday period of National Day and Mid-Autumn Festival has led to a significant increase in domestic tourism, with a focus on emotional value and experiential offerings becoming key competitive factors in the cultural tourism industry [1][6]. Domestic Tourism Trends - The National Day and Mid-Autumn Festival holiday lasted 8 days, leading to a 31% year-on-year increase in tourism orders for Xinjiang on the Ctrip platform [1]. - Popular destinations for long-distance travel include Beijing, Chengdu, Shanghai, and others, with orders for cities like Urumqi and Hohhot seeing nearly a 30% increase [2]. - Night tourism has surged, with a 200% increase in search interest on Ctrip during the holiday, and various night activities were organized across Hubei province [2][3]. Cross-Border Travel Growth - There was a nearly 100% year-on-year increase in long-distance group tours for outbound travel during the holiday, particularly from non-first-tier cities [4]. - The demographic for outbound travel is predominantly young adults and families, with 39% of outbound flight purchasers aged 23-30 [4]. - Inbound tourism also saw growth, with Chengdu receiving 2.86 million visitors, a 5.3% increase year-on-year, and a 32% increase in inbound tourists [4]. Industry Evolution - The cultural tourism industry is transitioning from scale expansion to quality enhancement, with a shift in consumer preferences towards deeper, more immersive experiences [6]. - The competition is evolving from resource-based advantages to content innovation centered around cultural IP and technology [6]. - The growth of cultural creative products, particularly in the realm of tourism souvenirs, is expected to be a new growth point for the industry [7].