从出行偏好来看，记者注意到，当下，游客对于"错峰游""分段游"有了更多需求。伴随着人们出行节奏 的调整，夜游经济蓬勃发展。数据显示，假期中，"夜游"在携程平台上的搜索热度环比增幅超200%。 上海证券报记者获悉，由于今年国庆中秋假期长达8天，结合拼假，远途旅行和深度体验大受青睐。同 时，游客的错峰游玩节奏调整也延长了文旅热度、带动了夜间消费活力。值得关注的是，"情绪价 值"与"体验感"正成为文旅产品和服务比拼中的关键词。业内人士认为，中国游客的消费选择，正越来 越清晰地体现"为情绪买单、为体验付费"这一价值认同。 国内游多点开花 游客沉浸式感受红色传承、自然风光、历史韵味与文化魅力，文旅从业者马不停蹄紧抓 "双节"长假机 遇，各地文旅部门花式丰富产品和服务供给……国庆中秋"双节"假期，从东到西，从南到北，流动的中 国释放着文旅消费热力。 "和家人二刷库木塔格沙漠！新疆的美景来一万次也不会腻！"四川游客薇薇10月8日在社交媒体记录下 刚刚结束的新疆之行。 在线旅游平台携程提供的数据显示，国庆中秋长假期间，该平台上新疆整体旅游订单量同比增长31%。 天山天池、赛里木湖、世界魔鬼城、刀郎部落、江布拉克是当地热门景区 ...

Group 1 - The core idea of the article highlights the increasing popularity of night tourism activities in various regions of China, particularly in Xishuangbanna, which offers unique experiences such as firefly viewing and night markets [2][4][9] - The Xishuangbanna Tropical Botanical Garden features a "firefly party" that provides visitors with a distinctive summer night experience, enhancing the appeal of night tourism [4][10] - The introduction of technology, such as a mini-program for species identification, caters to the public's demand for scientific knowledge during night visits [7] Group 2 - The article discusses the trend of integrating technology and immersive experiences into tourism, with various attractions offering diverse activities from day to night, thereby revitalizing summer tourism [10][20] - In Kaifeng, tourists can engage in interactive experiences that allow them to experience life in the Song Dynasty, leading to a significant increase in overnight stays, with over 32% of visitors choosing to stay overnight [13][16] - The article also mentions the introduction of AI guides in attractions like the Tengwang Pavilion, enhancing visitor engagement through personalized tour experiences [14] Group 3 - The night market in Xishuangbanna is described as vibrant and bustling, showcasing a variety of handmade crafts, which contributes to the overall night tourism experience [9] - The "Thousand Lanterns Parade" in Gexian Village recreates ancient festive scenes, attracting visitors to participate in immersive cultural experiences [20][29] - The article emphasizes the importance of local cuisine in enhancing the night tourism experience, with unique dishes available for visitors to enjoy during their nighttime activities [33]

Core Insights - The tourism industry is experiencing a peak during the summer, with new themed travel routes being launched in various regions, driven by popular films and TV shows [1][3][5] Themed Tourism - In Xi'an, a themed street has been created around the popular show "The Lychee of Chang'an," featuring lychee tree landscapes and interactive storytelling [1] - Guangdong has also capitalized on the lychee theme, offering experiences like fruit picking and cultural activities, which have led to a surge in related products [3] - Qingdao Oriental Movie Metropolis has introduced a new tourism route combining film set exploration and national defense education, leveraging its connection to popular films [3] Visitor Engagement - Statistics show that searches for destinations related to popular films have increased by over 200%, with more than 60% of post-95 tourists choosing destinations based on film influences [5] - Museums are enhancing visitor experiences by extending hours and introducing immersive exhibits, transforming visitors from passive observers to active participants [6][10] Innovative Experiences - In Shanghai, a "scripted tour" at a museum allows visitors to engage in a narrative-driven exploration of ancient Egypt, supported by live actors [8] - The Sanxingdui Museum in Sichuan offers VR experiences for visitors to engage in archaeological simulations, enhancing the educational aspect of the visit [10] Night Tourism - Many attractions are now offering night-time activities, with a focus on technology and immersive experiences, which are attracting more visitors to stay longer [11][15] - In Jiangxi's Tengwang Pavilion, an AI guide enhances the historical experience, while in Kaifeng, interactive boat tours provide a unique cultural experience [13] Economic Impact - The shift from superficial visits to deeper engagement is leading to significant revenue growth in experiential projects, outpacing traditional ticket sales [17] - Increased visitor engagement is also boosting local economies through higher spending on local products and accommodations [17]