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“科技感”“体验感”成文旅新关键词 花样“夜”态圈粉游客“住下来、细细品”
Yang Shi Wang· 2025-07-06 02:36
Group 1 - The core idea of the article highlights the increasing popularity of night tourism activities in various regions of China, particularly in Xishuangbanna, which offers unique experiences such as firefly viewing and night markets [2][4][9] - The Xishuangbanna Tropical Botanical Garden features a "firefly party" that provides visitors with a distinctive summer night experience, enhancing the appeal of night tourism [4][10] - The introduction of technology, such as a mini-program for species identification, caters to the public's demand for scientific knowledge during night visits [7] Group 2 - The article discusses the trend of integrating technology and immersive experiences into tourism, with various attractions offering diverse activities from day to night, thereby revitalizing summer tourism [10][20] - In Kaifeng, tourists can engage in interactive experiences that allow them to experience life in the Song Dynasty, leading to a significant increase in overnight stays, with over 32% of visitors choosing to stay overnight [13][16] - The article also mentions the introduction of AI guides in attractions like the Tengwang Pavilion, enhancing visitor engagement through personalized tour experiences [14] Group 3 - The night market in Xishuangbanna is described as vibrant and bustling, showcasing a variety of handmade crafts, which contributes to the overall night tourism experience [9] - The "Thousand Lanterns Parade" in Gexian Village recreates ancient festive scenes, attracting visitors to participate in immersive cultural experiences [20][29] - The article emphasizes the importance of local cuisine in enhancing the night tourism experience, with unique dishes available for visitors to enjoy during their nighttime activities [33]
暑期文旅玩法“上新”!“科技感”“体验感”成最新关键词
Yang Shi Wang· 2025-07-06 01:43
Core Insights - The tourism industry is experiencing a peak during the summer, with new themed travel routes being launched in various regions, driven by popular films and TV shows [1][3][5] Themed Tourism - In Xi'an, a themed street has been created around the popular show "The Lychee of Chang'an," featuring lychee tree landscapes and interactive storytelling [1] - Guangdong has also capitalized on the lychee theme, offering experiences like fruit picking and cultural activities, which have led to a surge in related products [3] - Qingdao Oriental Movie Metropolis has introduced a new tourism route combining film set exploration and national defense education, leveraging its connection to popular films [3] Visitor Engagement - Statistics show that searches for destinations related to popular films have increased by over 200%, with more than 60% of post-95 tourists choosing destinations based on film influences [5] - Museums are enhancing visitor experiences by extending hours and introducing immersive exhibits, transforming visitors from passive observers to active participants [6][10] Innovative Experiences - In Shanghai, a "scripted tour" at a museum allows visitors to engage in a narrative-driven exploration of ancient Egypt, supported by live actors [8] - The Sanxingdui Museum in Sichuan offers VR experiences for visitors to engage in archaeological simulations, enhancing the educational aspect of the visit [10] Night Tourism - Many attractions are now offering night-time activities, with a focus on technology and immersive experiences, which are attracting more visitors to stay longer [11][15] - In Jiangxi's Tengwang Pavilion, an AI guide enhances the historical experience, while in Kaifeng, interactive boat tours provide a unique cultural experience [13] Economic Impact - The shift from superficial visits to deeper engagement is leading to significant revenue growth in experiential projects, outpacing traditional ticket sales [17] - Increased visitor engagement is also boosting local economies through higher spending on local products and accommodations [17]