证 券 研 究 报 告 羽绒服起家转型户外，质价比与功能性打开市场 ——从坦博尔看户外行业发展趋势 证券分析师：王立平 A0230511040052 刘佩 A0230523070002 联系人： 刘佩 A0230523070002 2025.12.16 投资要点 www.swsresearch.com 证券研究报告 2 ◼ 坦博尔以羽绒服起家，敏锐转型户外，乘行业东风快速成长。公司成立于2004年，以羽绒服起家，2022 年敏锐转型户外定位，凭借高质价比与功能性切入更广阔的市场，产品以卓越的品质、人性化的设计以及 先进的工艺，满足滑雪、登山徒步、以及郊游、通勤等需求。2024 年公司营收 13.0 亿元，同比增长 28%； 归母净利润 1.1 亿元，因费用投入较大同比下滑 23%，零售规模位居本土专业户外品牌第四。 ◼ 户外行业高速增长，国产品牌加码布局。2024年中国专业户外产业市场规模2095亿元，同比增长9.8%。。 行业格局较为分散，2024年前十大品牌的市场份额合计仅占24.3%。目前行业仍以国际品牌为主导，但国 产品牌加码布局，增速更快，2019年至2024年复合年增长率为16.2%，高于国际品牌 ...

Investment Rating - The report does not explicitly state an investment rating for the industry or companies discussed. Core Insights - Tambor submitted its listing application on October 8, aiming for an IPO on the Hong Kong Stock Exchange. It is a leading outdoor apparel brand in China, established in 2004, combining high performance with fashion. The company has shown rapid revenue growth, with a net profit of 3.594 million yuan in the first half of 2025, representing a year-on-year increase of 305.6% [1][11][12]. - Beautiful Garden announced a strategic acquisition of 100% of Siyanli for 1.25 billion yuan on October 15, 2025. This acquisition, along with a previous acquisition of Narier, positions Beautiful Garden as a leader in the beauty service industry, significantly enhancing its market presence and operational scale [2][19][21]. - The apparel retail sector showed signs of recovery in August, with a year-on-year growth of 3.1%, driven by seasonal promotions and increased consumer demand. The cosmetics retail sector also saw a year-on-year increase of 5.1% [3][28][35]. Summary by Sections 1. Outdoor Brand Tambor - Tambor's revenue has been steadily increasing, with figures of 732 million yuan in 2022, 1.021 billion yuan in 2023, and 1.302 billion yuan in 2024, alongside a 6.58 billion yuan revenue in the first half of 2025, marking an 85% year-on-year growth [12][14]. - The company has a strategic product matrix focusing on three main series: top outdoor series, sports outdoor series, and urban light series, with the urban light series accounting for 68.2% of revenue in the first half of 2025 [1][15][18]. - Tambor's online sales have surged, with online revenue accounting for 52.7% in the first half of 2025, up from 30.9% in 2022 [17][18]. 2. Beautiful Garden - The acquisition of Siyanli is expected to significantly increase Beautiful Garden's market share in the high-end beauty service sector, with a combined total of 191 stores across major cities, representing 42% of the market in high-end commercial areas [19][21][22]. - The company reported a 44% increase in active members following the acquisition, enhancing its customer base and market reach [21][22]. - Beautiful Garden's revenue for the first half of 2025 was 1.459 billion yuan, with a net profit of 156 million yuan, and the acquisition of Siyanli is projected to further boost these figures [26]. 3. Industry Data Tracking - The apparel retail sector's recovery is attributed to seasonal changes and increased consumer activity, while the cosmetics sector continues to show growth, indicating a positive trend in consumer spending [3][28][35]. - Raw material prices remained stable, with cotton prices showing slight fluctuations, which could impact production costs in the apparel sector [30][31].

Core Viewpoint - Tambor Group is seeking to re-enter the capital market with an IPO on the Hong Kong Stock Exchange, aiming to establish a foothold in the competitive outdoor apparel industry, which is experiencing high growth [1][5]. Financial Performance - Tambor's revenue has shown steady growth, with figures of 732 million RMB in 2022, 1.021 billion RMB in 2023, and projected 1.302 billion RMB in 2024, continuing with 658 million RMB in the first half of 2025 [1][3]. - However, net profit has fluctuated, with 85.77 million RMB in 2022, 139 million RMB in 2023, and 107 million RMB in 2024, indicating a trend of "increased revenue without increased profit" [1][2]. Profitability and Cost Structure - The overall gross margin has varied, recorded at 50.2% in 2022, 56.5% in 2023, and 54.9% in 2024, dropping to 54.2% in the first half of 2025, a decline of 5.6 percentage points year-on-year [2][4]. - Sales and distribution expenses have risen significantly from 200 million RMB in 2022 to 508 million RMB in 2024, increasing its share of total revenue from 27.3% to 39.0% [2][4]. Product Portfolio - As of June 30, 2025, Tambor's product matrix includes 687 SKUs across three main series: top-tier outdoor, sports outdoor, and urban light outdoor, with the urban light outdoor series contributing nearly 70% of revenue [2][5]. - The urban light outdoor series has seen a decline in gross margin, dropping from 57.3% in the previous year to 51.4% in the first half of 2025, indicating potential pricing power issues [2][9]. Market Position and Industry Dynamics - The Chinese outdoor apparel market is transitioning from rapid growth to high-quality development, with a market size increase from 688 billion RMB in 2019 to 1.319 trillion RMB in 2024, reflecting a compound annual growth rate of 13.9% [5][9]. - Despite the growth, the market remains fragmented, with the top ten brands holding only 24.3% of the market share, and Tambor ranking seventh with a 1.5% market share [9][11]. Strategic Initiatives - The company is actively transforming its channels by closing smaller stores and opening new ones in high-end shopping centers, which has led to a short-term decline in offline revenue but a 37.87% increase in the first half of 2025 [3][4]. - Online sales have surged from 226 million RMB in 2022 to 626 million RMB in 2024, with a significant year-on-year growth of 168.5% in the first half of 2025, alongside an increase in online gross margin from 42.0% to 53.4% [4][5]. Competitive Landscape - Tambor faces challenges in the high-end market dominated by international brands like Arc'teryx, while also contending with domestic brands in the mid-range and low-end markets [9][11]. - The company's reliance on the urban light outdoor series for 70% of its revenue positions it more as a lifestyle brand rather than a specialized outdoor brand, increasing competition with fast-fashion brands like Uniqlo [11].

Core Viewpoint - The outdoor lifestyle and winter sports are increasingly popular in China, leading to the expansion of the professional outdoor apparel market, which has prompted Tanboer Group Co., Ltd. to pursue an IPO in Hong Kong. The prospectus reveals significant growth in revenue and net profit, but also highlights various risk factors that warrant investor attention [1]. Business and Model - Tanboer is a leading professional outdoor apparel brand in China, with a product system divided into three main series: top outdoor, sports outdoor, and urban light outdoor, totaling 687 SKUs by June 30, 2025, covering various activities and urban scenarios [2]. - The company employs an omnichannel sales model, combining offline advantages with online operations. Online revenue is projected to grow significantly, with a 168.5% increase in the first half of 2025 compared to the same period in 2024 [2]. - Tanboer maintains long-term partnerships with leading raw material suppliers and qualified contract manufacturers to ensure product quality, supported by a regional warehousing network and smart logistics centers for efficient delivery [2]. Financial Data - Revenue has shown significant growth, with figures of 732 million, 1.021 billion, 1.302 billion, and 658 million yuan for the years 2022 to the first half of 2025, respectively. The online channel has become a key driver of this growth [3]. - Net profit figures for the same period are 86 million, 139 million, 107 million, and 36 million yuan, indicating fluctuations influenced by market conditions and cost control [4][3]. - Gross margins have remained high, with rates of 50.2%, 56.5%, 54.9%, and 54.2% from 2022 to the first half of 2025, affected by raw material and manufacturing costs [5]. - Net profit margins have shown volatility, with rates of 11.7%, 13.6%, 8.2%, and 5.5% over the same period, reflecting challenges in cost control and profitability [6]. Revenue Composition Changes - The urban light outdoor series has the highest revenue share but is declining from 82.7% in 2022 to 68.2% in the first half of 2025, while the top outdoor series is gradually increasing from 0.4% to 4.6% [7]. - Online revenue share has been increasing, rising from 30.9% in 2022 to 52.7% in the first half of 2025, while offline revenue share has decreased correspondingly [7]. Risk Factors - The professional outdoor apparel industry in China is highly competitive, with the top ten brands holding only 24.3% of the market share by 2024, posing a challenge for Tanboer against both domestic and international competitors [8]. - Rapid changes in consumer preferences regarding styles, functions, and materials may adversely affect the company's business if it fails to adjust its product mix in a timely manner [8]. - The strength and expansion of the "TANBOER" brand are crucial for success, as brand reputation can be damaged by product defects or consumer complaints, impacting sales and financial performance [9]. - Continuous R&D investment is essential for attracting and retaining consumers, but challenges in execution and design consistency may negatively impact operational performance [10]. - The company relies heavily on third-party e-commerce platforms for sales, and the expansion of offline stores may not yield expected profitability, posing operational risks [11].