"2026年元旦期间，北京稻香村举办了百枚糕点章活动，消费者可前往12家门店收集特色糕点戳。该活 动一经推出，便吸引了不少年轻人参与，并且好评如潮。"北京稻香村副总经理石艳告诉记者。 事实上，北京稻香村的"出圈"并非首次。从北京稻香村零号寻宝馆推出的"寻宝系列"糕点，到北京稻香 村零号店引发排队热潮的"枣花酥抱枕"文创，这家传统中式糕点的年轻化步伐从未停止。 （来源：经济参考报） 在北京工美大厦"予寻京喜"艺术非遗"中国礼物"旗舰店，京味儿盖碗咖啡成为年轻消费者打卡标配；大 白兔奶糖跨界联名游戏《明日方舟》，让经典糖纸成为热抢"周边"；吴裕泰的茶味冰淇淋独树一帜，慕 名前来的消费者至今仍络绎不绝……如今，越来越多承载着岁月记忆的中华老字号，通过跨界"联姻"、 文化赋能实现华丽转身，在消费市场掀起强劲国货热潮。 强势"破圈" 传统符号焕发潮流活力 新春佳节将至，街铺纷纷挂起红火装饰、创新商品琳琅满目，各地商圈都渐渐展现出浓浓"年味儿"。记 者采访发现，在消费者的年货清单里，各类老字号产品成为"当红"选择。 "没想到老字号也能这么潮，不仅糕点越来越创新，活动也特别丰富。"95后消费者王女士告诉记者，自 己一直是北 ...

Group 1: Core Insights - The salon focused on the theme of "finding the consumption power of time-honored brands," highlighting the transition of these brands from product innovation to cultural systematization [1] - The concept of "living heritage" is emphasized as a key differentiator for time-honored brands operating museums, which leverage unique products, deep cultural roots, and craftsmanship [3][4] - The integration of cultural and commercial attributes in museums presents both opportunities and challenges for time-honored brands [6] Group 2: Museum Strategies - The Yanjing Eight Wonders Museum has established two registered museums and three venues, hosting over 100 cultural events annually, showcasing the importance of active cultural engagement [3] - The "museum-store integration" model adopted by Cai Bai Gold Jewelry Museum allows for a seamless connection between cultural experiences and consumer engagement [7][8] - The One-Character Pavilion aims to enhance brand storytelling and promote consumption through innovative approaches, including customized products and modern packaging designs [9]

Core Viewpoint - The meeting organized by the China Writing Brush Association's Ink Professional Committee aims to promote the effective implementation of national standards in the ink industry, ensuring high-quality development and standardization in the sector [1][6]. Group 1: National Standards Implementation - The meeting focused on the online promotion of two national standards: GB/T34853-2017 for ink sticks and GB/T34851-2017 for ink, gathering nearly 60 industry representatives to discuss the path towards standardization and quality improvement in the ink industry [1][6]. - The standards are seen as a "yardstick" for industry development, providing a framework for product specifications, quality requirements, and testing methods, which are essential for guiding production and quality control [3][4]. Group 2: Standard Development Process - The standard development process involves extensive market research, collection of technical data, and consultation with major production areas to ensure the standards are necessary, feasible, advanced, and coordinated [2][3]. - A dynamic management approach will be adopted, with a review of standards every five years, allowing for adjustments based on market feedback and technological advancements [2][7]. Group 3: Industry Impact and Future Vision - The implementation of ink standards is crucial for ensuring product quality, promoting industry upgrades, and preserving cultural heritage, while also facilitating fair competition and enhancing consumer confidence [4][5]. - The Ink Professional Committee aims to lead the industry towards a vision of "safe ink, cultural ink, and world ink," integrating traditional craftsmanship with modern quality systems to achieve standardization and internationalization [4][7].