Core Viewpoint - Inclusive finance is positioned as a fundamental aspect of financial development and a crucial support for balanced economic and social growth, with Shandong Shanghe Rural Commercial Bank focusing on this strategy to benefit small and micro enterprises, farmers, and low-income groups [1] Group 1: Innovative Marketing - Shandong Shanghe Rural Commercial Bank has shifted from traditional "sit and wait" financial services to a proactive approach, establishing a comprehensive marketing service network that integrates online and offline channels [1] - The bank provides 24/7 financial services through digital platforms, allowing customers to apply for loans and conduct transactions without leaving their homes [1] - The bank's service teams actively engage with rural markets, industrial parks, and small businesses to offer on-site services and credit consultations [2] Group 2: Mechanism Improvement - The bank has integrated inclusive finance into its overall development strategy, launching the "Rural Commercial Inclusive E-Loan" product to ensure continuous growth in inclusive credit [3] - It has simplified the credit approval process and established a "green channel" for inclusive finance to enhance efficiency and reduce loan disbursement times [3] - A risk prevention mechanism has been established to improve risk identification and management, collaborating with provincial and municipal agricultural guarantees to mitigate credit risks [3] Group 3: Product Innovation - The bank has introduced various financial products tailored to different customer needs, such as "Working Capital Loans" and "Inclusive Credit Loans" for tax-paying enterprises lacking traditional collateral [4] - For technology-driven small and micro enterprises, products like "Intellectual Property Pledge Loans" and "Talent Loans" have been developed to support their research and development needs [4] - The bank also offers "Spring Cultivation Loans" and "Grain Collection Loans" for farmers, providing unsecured credit to support agricultural activities [4] - Products like "Stock Loans" and "Jidang Entrepreneurship Loans" cater to the operational needs of individual businesses [4]