齐鲁晚报·齐鲁壹点记者 石晟绮 管悦 当日中午，记者随机选择了一家标注"无预制菜"字样的门店，按照其位置来到济南山大路附近一栋建筑 外，门口停满了外卖员的电动自行车。记者在其二楼的美食城内看到，十几家外卖商户在此集中经营， 不少商户的档口里都堆放着成筐的蔬菜，一些店主正在炉灶上快速翻炒菜品。 上述招商经理介绍，除酱料外，蔬菜和肉类等原料既可选用公司集中配送的供应链，也可以自己在当地 采买。 "我们不是预制菜，预制菜的话，顾客一吃就能尝出来。" 在该主打健康菜的门店前，一位店员正忙着 切芹菜。她向记者介绍，店里目前有五六名员工，每天都会采购新鲜蔬菜，所有菜品均为现点现炒。 此外，也有外卖品牌招商经理透露，部分门店在实际运营中会提供另一种更高效的出餐方案：商家可选 择直接采购由中央厨房统一腌制、调味好的肉类半成品；这些半成品到店后无需额外处理，厨师只需将 其与新鲜配菜一同下锅快速翻炒，整个烹饪流程可压缩至三到五分钟，显著提高了出餐速度，尤其适用 于高峰时段订单密集的场景。 "以前那种直接用微波炉加热料理包的预制菜很少见了。" 一位外卖骑手表示，"现在大家对'吃'越来越 讲究，口味不好的话，店铺复购率上不去，商家一 ...

Investment Rating - The investment rating for the company is "Buy" (maintained) [2] Core Views - The company reported steady performance with core categories showing robust growth, particularly in online sales [6] - Significant cost advantages have improved gross margins, leading to enhanced net profit margins [8] - The company emphasizes shareholder returns and has implemented an employee stock ownership plan to boost internal motivation [8] Summary by Sections Financial Performance - For H1 2025, the company achieved revenue of 152.3 billion yuan (up 7.6% YoY) and a net profit of 39.1 billion yuan (up 13.4% YoY) [11] - In Q2 2025, revenue reached 69.2 billion yuan (up 7% YoY) with a net profit of 17.12 billion yuan (up 11.6% YoY) [11] - The company expects revenue for 2025-2027 to be 292 billion, 322 billion, and 360 billion yuan respectively, with net profits of 70 billion, 78 billion, and 87 billion yuan [9] Product and Regional Performance - Revenue growth by product in Q2 2025: soy sauce +10.3%, oyster sauce +9.8%, seasoning sauce +9.6%, and other products +12.7% [6] - Revenue growth by region in Q2 2025: Eastern +12.8%, Southern +11.3%, Central +10.5%, Northern +10.8%, and Western +6% [7] - Online sales grew by 35% YoY, while offline sales increased by 9.2% YoY in Q2 2025 [7] Cost and Profitability - Gross margin improved by 3.9 percentage points YoY, with a net profit margin of 24.8% in Q2 2025, up 1.01 percentage points YoY [8] - The company plans to distribute a cash dividend of 1.52 billion yuan for H1 2025, with a mid-term dividend payout ratio of 38.8% [8] Future Outlook - The company anticipates revenue growth of 9%, 10%, and 12% for the years 2025, 2026, and 2027 respectively [9] - The projected P/E ratios for 2025, 2026, and 2027 are 34, 31, and 28 times respectively [9]