Core Insights - 聚鸣投资 recently conducted a research on 涪陵榨菜, highlighting its strategic initiatives and market performance in the second quarter [1] Group 1: Company Performance - 涪陵榨菜 is entering its sales peak season in Q2, with increased promotional investments and moderate terminal performance [1] - The company is developing various products for the catering channel to expand consumption scenarios and is adjusting its cooperation model, maintaining a rapid growth in this channel [1] - Traditional offline channels remain the primary sales avenue, with plans to deepen penetration in mature markets and expand into county-level markets [1] Group 2: Strategic Initiatives - The company sees significant market potential in the复调 market, with cross-category复调 products being a strong initiative for category expansion [1] - The acquisition of 味滋美 is expected to facilitate rapid channel expansion [1] - Projected raw material costs are not expected to have a significant impact on the overall performance for the year [1] Group 3: Future Outlook - Sales expenses are anticipated to increase in 2025 compared to 2024, with a focus on Q2 and Q3 for new product launches and promotions [1]