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暑期亲子游火爆 顶流IP成家庭度假流量密码
Bei Jing Qing Nian Bao· 2025-07-02 01:26
2025年亲子游市场规模持续扩大,成为旅游市场的重要增长点。如今年五一假期,亲子市场规模连 续两年呈现高速增长,广州、成都、北京等城市"亲子度假"搜索热度上涨超300%,亲子乐园搜索量同 比增长124%。预计2025年在线亲子度假市场交易额将达到3000亿元。 上海迪士尼度假区、北京环球影城等以热门IP为核心打造的主题乐园,热度常年位居各景区前列。 这些景区凭借强大的IP召唤力,吸引了大量亲子家庭前来游玩。迪士尼乐园里,孩子们可以与白雪公 主、唐老鸭等经典卡通形象亲密互动,沉浸在充满童话色彩的世界中;环球影城则让孩子们仿佛置身于 电影大片的场景之中,哈利·波特的魔法世界、变形金刚的机械宇宙等,都给孩子们带来了前所未有的 新奇体验。 2025年,亲子游市场规模持续飙升,预计在线亲子度假市场交易额将达3000亿元。上海迪士尼、北 京环球影城等顶流IP乐园热度居高不下,乐高乐园全新登场,新生代父母加速入场。从跨代际情感共鸣 到多元化游玩需求,亲子游正以全新姿态,为万千家庭打造难忘的高光时刻。 跟着顶流制造家庭高光时刻 众信旅游集团近日发布的《2025年暑期出游趋势报告》显示,随着全球经济的复苏与国际航线的持 续加密 ...
武汉欢乐谷联动玛雅海滩水公园,开启水陆音乐派对
Chang Jiang Ri Bao· 2025-06-30 00:47
Group 1 - Wuhan Happy Valley has transformed into HOHA Music Park, launching a 65-day "Summer Carnival" in collaboration with Maya Beach Water Park, offering diverse entertainment activities [1] - The "Summer Carnival" features a multi-dimensional music stage "1+5" and a live performance by invited guest Chen Keni, who premiered her new song "City Waves" [1][3] - The upgraded "Adventure Island" at Maya Beach includes over ten amusement devices, five fun games, and various water performance activities, along with new night events like the Summer Splash Water Party and Maya Electronic Music Party [1][5] Group 2 - The event atmosphere was enhanced by synchronized performances across five sub-stages, showcasing various music styles including punk rap, pop music, and instrument performances, engaging the audience [3] - Interactive competition projects such as "Floating Afternoon Tea," "Water Soccer," and "Sand Treasure Hunt" attracted many visitors, creating a lively scene [5] - Future activities planned for the "Summer Carnival" include the Happy Valley Lobster Festival and Maya Water Challenge, with extended operating hours until 22:00 during the summer [5]
主场就绪,“音”你而燃!北京欢乐谷2025夏浪狂欢节构建户外音乐娱乐综合体
Bei Jing Shang Bao· 2025-06-29 12:36
Group 1 - The core viewpoint highlights the increasing popularity of music-centered cultural tourism experiences among the youth, driven by a diversified lifestyle and consumption upgrade [1] - The "Summer Wave Carnival" at Beijing Happy Valley aims to redefine urban cultural tourism consumption by creating an immersive music festival experience that combines land and water attractions [1][7] Group 2 - The event features the debut of energetic boy band CRUSH and girl group Cherry Bomb, showcasing high-level performances that resonate with Generation Z, transforming idol culture into immersive participation [3] - The carnival includes interactive elements such as the "Star Flash Party" music stage, allowing visitors to engage in open mic performances and dance challenges, enhancing personal expression [3] Group 3 - The "Performance Wave" is reshaping cultural life in cities, with events like "Maya Disaster" and "Fire Dance Meteor" providing opportunities for audience participation, thus evolving from mere spectators to co-creators [5] - The return of the "Extraordinary Future" 3D light show at the Maya Beach Water Park offers a unique visual experience, utilizing advanced stage technology to create a captivating atmosphere [5] Group 4 - As the summer consumption season begins, Beijing Happy Valley focuses on integrating music, entertainment, and technology to enhance visitor experiences and drive cultural tourism consumption [7] - The strategy aims to transform the theme park into a lifestyle platform, fostering high-quality development in the cultural tourism sector through innovative business models [7]
在景区“一站式”体验多重场景
暑期文旅消费热潮即将来临,记者从欢乐谷集团获悉,其在北京、上海、深圳、成都、武汉、西安等13 个城市的25个文旅项目近日启动"2025夏浪狂欢节",以"音乐+娱水+IP+科技",满足全年龄段游客多元 化的避暑与娱乐需求。 各园区差异化创新音乐场景。上海欢乐谷打造的"夏日音乐嗨唱舞台"集结跨年代实力唱将,主题音乐矩 阵与"超级星际大巡游"形成空间联动。北京欢乐谷采用"日水夜音"双主场模式,日间水枪泡泡节结合非 遗火舞流星,夜间电音派对搭配巨幕秀《齐天大圣》。 娱水是夏日避暑游的重要内容。多地水公园紧扣年轻游客需求,创新娱水体验,从原汁原味的萨瓦迪卡 电音派对、泰式泼水大巡游到椰林集市、泰式美食街和"泰酷辣"NPC互动,沉浸式还原东南亚度假风 情,满足年轻游客对异域文化与社交打卡的双重需求。武汉玛雅海滩水公园的音乐泼水狂欢、成都玛雅 海滩水公园的"泰POP亲子泼水盛典"将东南亚风情与水上娱乐结合。南京玛雅海滩水公园的"泰式蹦 迪"、落日音乐会和重庆玛雅海滩水公园的"三大泼水玩法",营造了体验新场景,受到游客喜爱。 在2025夏浪狂欢节,北京、深圳、武汉、成都、天津、南京等地欢乐谷引入休闲游戏IP,打造主题玩水 区 ...