Group 1 - The 48th World Skills Competition is set to take place in Shanghai, with a countdown event held on September 22, marking one year until the competition [1] - SAIC Motor Corporation, as a national strategic sponsor, has delivered the first batch of official vehicles for the competition, showcasing its commitment to supporting the event [1][4] - The competition will feature 64 events across six major fields, including logistics, construction, manufacturing, information technology, creative arts, and personal services, representing a wide range of vocational skills [3] Group 2 - Since 2013, SAIC has continuously sponsored and supported the Chinese delegation in preparation for the World Skills Competition, contributing to the development of skilled talent in the automotive industry [4] - SAIC has built a skilled workforce of over 80,000 employees, with approximately 30,000 high-skilled talents, representing over 35% of its workforce [4] - The company has received numerous accolades, including 16 employees awarded the China Skills Award and 83 recognized as technical experts at the national and Shanghai levels [4]

Core Insights - Beijing Automotive Manufacturing Plant has launched Ruisheng as an independent brand focused on the MPV market, aiming to penetrate the high-end segment [2][3] - The Ruisheng Wangpai M7 MPV model is set to be released in October 2024, with a price range of 61,800 to 147,800 yuan [2] - The MPV market is currently polarized, with high-end models priced excessively and low-end products lacking in user experience [2] Market Strategy - Ruisheng targets the 120,000 to 250,000 yuan MPV market, which includes family users and small business owners [3] - The brand plans a "three-step" strategy to capture market share from 2025 to 2027, aiming to become a mainstream player by 2030 [3] - The brand's success hinges on building market recognition and establishing a reputation for quality and safety [3] Industry Context - Beijing Automotive Manufacturing Plant is now part of Weiqiao Group, which is known for its vertical integration in the aluminum industry [4] - Weiqiao Group provides technological support in lightweight, intelligent, and green solutions for Ruisheng [5] - The company plans to invest 20 billion yuan in R&D over the next five years [5]

汽车行业每隔一段时间，都会流行一轮"为年轻人造车"的风潮。当下，行业就已经明显进入了存量竞争 阶段，国内汽车产销量的增速逐年下降。"新鲜出炉"的年轻人们，自然而然就成为了车企争抢的"新的 增量"。 但车企往往会错误地认为，年轻人买车只要便宜就行。比如，哪吒汽车曾推出过一款 17.88 万元的纯电跑车 哪吒 GT，声称是"年轻人的第一台跑车"。结果市场并没有为此买账。 "低价=年轻化"是一个认知误区。据 B 站联合央视市场研究 （CTR） 最新发布的2025年汽车行业白皮书显 示，00 后借助家庭资源，首台车购车年龄已经低至 22 岁——几乎大学毕业即拥有车。 约四分之一的 90、00 后首次购车锁定 20 万元以上价格段，几乎是中高端汽车市场的潜在人群。 车企琢磨不透年轻人，这与 Z 世代的需求跃迁有着直接关系。他们关注的维度已从单一的价格因素转向更 综合的考量，既追求实用价值，还要满足个性化需求，更强调情感表达和生活方式契合。 车，不仅仅是交 通工具，也不再仅仅是刚需。 在 2025 年上海车展上，B 站就用一个 1500 平米的展台，展示了年轻人对车的一些理解：结合了 《碧蓝航线》游戏角色 IP 的全网首 ...