加入轩辕同学 ， 成就新汽车人! 设计 | 常 笑 撰文 | 张 南 编辑 | 黄 大 路 2026年1月27日，欧洲汽车制造商协会（ACEA）发布的终端注册数据，为全球汽车产业写下历史性一笔。 2025年12月，欧盟乘用车市场纯电动汽车（BEV）销量达217,898辆，同比激增51%，市场份额升至22.6%；同期汽油车销量为216,492辆，同比下 滑19.2%。 这是欧盟市场纯电动车销量首次超越燃油车，标志着欧洲汽车工业正式迈入"电动化主导"的新纪元。 | | | BATTERY ELECTRIC | | | | PLUGHN HYBRID | | | HYBRID ELECTRIC' | | | OTHERS | | | PETROL | | | DIESEL | | | 119TAL | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | | Decembe | Dec ...

Core Viewpoint - European automakers are responding to the strong competition from Chinese electric vehicle manufacturers like BYD by planning to launch a series of low-cost small cars to enhance their competitiveness [1][4]. Group 1: Market Dynamics - BYD has become the world's largest electric vehicle manufacturer, surpassing Tesla last year, and recently launched the compact hatchback "Dolphin Surf" in Europe, with a starting price of €22,990 (approximately ¥188,500) and a range of 322 km [1]. - The compact segment is seen as the "next frontier" for electrification in Europe, with significant potential for growth [1]. - The European electric vehicle market is accelerating this year, driven by EU emissions regulations that require a 15% reduction in CO2 emissions for new cars and trucks compared to 2021 levels, increasing to 55% by 2030 [4]. Group 2: Competitive Landscape - Analysts indicate that BYD's entry into the small car market is a strong signal, with the potential to disrupt the small car market due to its competitive pricing [2][4]. - European consumers prefer small electric vehicles for practical, environmental, and price reasons, with a demand for cars priced below €25,000 (approximately ¥205,000) [5]. - The introduction of Chinese models like Dacia Spring and Leapmotor T03, priced below €20,000 (approximately ¥164,000), is pushing European manufacturers to focus on developing smaller, more affordable electric vehicles [5]. Group 3: Future Projections - By 2028 or 2029, the cost of small electric vehicles is expected to equal that of internal combustion engine vehicles, revitalizing the small car market [4]. - The small electric vehicle market is projected to continue expanding, with prices approaching €20,000 [7]. - Despite facing challenges from European manufacturers, Chinese companies like BYD are expected to maintain a competitive edge due to lower production costs and a broader vehicle lineup [8][9].

Investment Rating - The investment rating for the electric power equipment industry is "Positive" (maintained) [1] Core Viewpoints - The report highlights a significant increase in BEV sales among major automakers in Europe, indicating a strong trend towards electrification in the automotive industry. Renault's BEV sales grew by 88% year-on-year, Volkswagen's by 113%, and BMW's by 64% in Q1 2025 [4][14][23] - The introduction of new electric vehicle models is expected to sustain the electrification trend, with various automakers planning to launch competitively priced electric vehicles in the coming years [6][37] - The report discusses the implications of carbon emission regulations, noting that a shift to a three-year average assessment period for emissions targets could alleviate pressure on automakers and allow for better planning and execution of new model launches [53] Summary by Sections Sales Performance - In Q1 2025, Renault's BEV sales increased by 88% year-on-year, with a penetration rate of 17.1% [15] - Volkswagen's BEV deliveries in Europe rose by 113%, achieving a market share of approximately 26% [19][21] - BMW's BEV sales in Europe grew by 64%, with a penetration rate of 18.7% [23] New Model Launches - Stellantis plans to introduce multiple new models priced below €25,000, which are expected to boost sales in Q2 2025 [40] - Renault's new model, the Renault 4, is set to launch in Q2 2025, building on the success of the Renault 5 [41] - Volkswagen will showcase a new range of entry-level BEVs in September 2025, with the ID.2 model expected to launch in 2026 [45] Carbon Emission Regulations - The European Parliament has approved a revision of carbon emission regulations, shifting to a three-year average assessment, which is seen as beneficial for the industry [53] - Stellantis believes that relaxing the assessment timeline can prevent panic pricing strategies in late 2025 [54] - BMW is confident in meeting the revised emission targets, having already exceeded previous goals [58] Investment Recommendations - The report recommends investing in companies involved in lithium batteries, such as CATL and Yiwei Lithium Energy, as well as companies producing lithium materials and components [59]

Investment Rating - The investment rating for the electric power equipment industry is "Positive" (maintained) [1] Core Insights - The report highlights a significant increase in BEV sales among major automakers in Europe, indicating a strong trend towards electrification in the automotive industry. Renault's BEV sales grew by 88%, Volkswagen's by 113%, and BMW's by 64% in Q1 2025 [4][14][23] - The introduction of new electric vehicle models is expected to sustain the electrification trend, with Stellantis and Renault planning to launch multiple affordable B-segment electric vehicles by the end of 2024 [6][37] - The report discusses the impact of carbon emission regulations, noting that the EU has revised its assessment method to consider a three-year average from 2025 to 2027, which may alleviate immediate pressure on automakers [53] Summary by Sections Sales Performance - In Q1 2025, Renault's BEV sales increased by 88%, with a penetration rate of 17.1% in Europe. The Renault 5 model was the best-selling B-segment electric vehicle [15][18] - Volkswagen's BEV deliveries in Europe rose by 113%, achieving a market share of approximately 26% [19][21] - BMW's BEV sales in Europe grew by 64%, with a penetration rate of 18.7% [23][25] - Chinese automakers are increasing PHEV exports to mitigate the impact of tariffs, with BYD's sales in Europe rising by 124% [5][32] New Model Launches - Stellantis plans to launch several new models priced below €25,000, which are expected to boost sales in Q2 2025 [40] - Renault's new model, the Renault 4, is set to launch in Q2 2025, building on the success of the Renault 5 [41] - Volkswagen will showcase a new range of entry-level BEVs in September 2025, with the ID.2 model expected to launch in 2026 [45] - BMW is set to begin production of the iX3 by the end of 2025, with a series of NEUE KLASSE models to follow [46] Carbon Emission Regulations - The EU's revised carbon emission assessment method is expected to provide automakers with more time to meet targets, with a focus on increasing BEV penetration rates [53] - Stellantis believes that the revised timeline will prevent panic pricing in Q4 2025 [54] - Renault emphasizes the importance of reducing costs to maintain competitiveness in the electric vehicle market [55] - Volkswagen anticipates continued pressure in 2025, despite the regulatory changes [57] - BMW expresses confidence in meeting carbon emission targets due to its current BEV penetration rate [58] Investment Recommendations - The report recommends investing in companies involved in lithium batteries, such as CATL and Yiwei Lithium Energy, as well as companies producing lithium materials and components [59]