由于奥迪Q4 e-tron需求疲软，大众位于茨维考的工厂将从10月6日起停产一周。该车型正受到美国关税 以及德国放松新内燃机汽车销售禁令的冲击。 大众汽车也面临着产能过剩的困境。这两家工厂是大众汽车去年达成的大规模重组协议的一部分。根据 协议，工会领导人同意削减工厂成本，并在2030年前裁员3.5万人以避免工厂倒闭。根据该协议，位于 德国北部海岸的埃姆登工厂以及位于德国东部的茨维考工厂的就业岗位将得到保障。 这两家工厂专门生产电动汽车，因此特别容易受到电动汽车需求波动的影响。尽管大众受益于欧洲电动 汽车销量的增长，但该地区的整体增长速度比最初预期的要慢，而且更加不均衡。 智通财经APP获悉，由于电动汽车需求增长速度不及预期，大众汽车(VWAGY.US)正在削减产量，并暂 时关闭其两家德国工厂。 知情人士透露，生产大众品牌ID.4和ID.7车型的埃姆登工厂已经减少员工工作时间，预计还将关闭生产 线数日。 ...

Core Viewpoint - The article discusses the challenges and strategies for the Chinese automotive industry as it seeks to expand into international markets amidst rising trade barriers and competition from established global brands [3][4][5]. Group 1: Current Market Dynamics - In recent years, China has become the world's largest automobile exporter, surpassing Germany and Japan, with an export volume of 3.473 million vehicles in the first half of 2023 [9][10]. - The growth in exports is attributed to improvements in vehicle aesthetics, technology, and features, but the primary driver is competitive pricing [10][12]. - Trade barriers have been increasing globally, with the U.S. imposing a 100% tariff on Chinese electric vehicles and Europe implementing anti-subsidy taxes ranging from 17% to 36.3% [3][4]. Group 2: Challenges in International Expansion - The path to exporting Chinese vehicles is fraught with challenges, including the need to navigate new tariffs and local regulations [18][19]. - Companies must establish local manufacturing, brand recognition, and sales channels in foreign markets, which requires significant investment [18][19]. - The recent legal case involving Volkswagen highlights the complexities of pricing and brand protection in international markets, as the court ruled against parallel imports that undercut local pricing [12][14][17]. Group 3: Understanding Local Markets - Successful international expansion requires a deep understanding of local market dynamics, including competition, target customers, and the need for localization [22][35]. - Different models may face unexpected competition in foreign markets due to significant price differences, necessitating a reevaluation of product positioning [24][28]. - Consumer preferences vary widely across regions, impacting how vehicles are marketed and designed for different demographics [30][34]. Group 4: Localization and Policy Adaptation - Localization is critical, as seen in examples from India and Japan, where vehicles are designed to meet specific local regulations and consumer needs [36][41]. - Understanding local policies, such as tax incentives for smaller vehicles in India, can significantly influence product development strategies [36][39]. Group 5: Future Directions - The article emphasizes the importance of building a solid product foundation and brand identity to survive in a competitive market [61][62]. - Companies are encouraged to explore less competitive markets while also focusing on understanding consumer psychology and competitor strategies in traditional markets [63][64]. - The shift towards software-defined vehicles necessitates a comprehensive approach to product development that considers global market demands and technological advancements [66][67].