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特斯拉(TSLA.US)低价Model Y进军欧洲“血战红海”,十余款低价竞品严阵以待
Zhi Tong Cai Jing· 2025-10-08 13:21
特斯拉(TSLA.US)为其主力车型Model Y运动型多功能车(SUV)与Model3轿车推出了低价版本,然而这 款新车在欧洲市场将面临一场硬仗,而欧洲恰恰是该公司最需要打开局面的区域。周二发布的Model Y 标准版售价3.999万美元,Model3售价3.699万美元。两款新车将进入的欧洲市场,早已挤满了经济型电 动汽车(EV):欧洲本土及中国品牌已推出十余款售价低于3万美元的车型,且未来还将有更多竞品入 市。 数十款电动汽车扎堆涌入欧洲展厅 在欧洲市场,特斯拉将面临众多低价竞品的冲击:例如比亚迪海豚冲浪(BYD Dolphin Surf)起售价2.3万 欧元(约合2.683万美元)、达契亚春天(Dacia Spring)1.68万欧元、雪铁龙e-C3(Citroen e-C3)SUV2.33万欧 元,且未来还将有更多新车推出。 这一情况与美国市场形成鲜明对比——目前美国市场售价低于3万美元的电动汽车仅有日产聆风(Nissan Leaf)一款。 "该市场的竞争已进入白热化阶段。"研究机构AutoForecast Solutions副总裁萨姆.菲奥拉尼(Sam Fiorani) 表示。他补充称,欧洲市场上 ...
电动汽车需求不及预期 大众(VWAGY.US)削减产量并暂时关闭德国工厂
智通财经网· 2025-09-26 03:32
由于奥迪Q4 e-tron需求疲软,大众位于茨维考的工厂将从10月6日起停产一周。该车型正受到美国关税 以及德国放松新内燃机汽车销售禁令的冲击。 大众汽车也面临着产能过剩的困境。这两家工厂是大众汽车去年达成的大规模重组协议的一部分。根据 协议,工会领导人同意削减工厂成本,并在2030年前裁员3.5万人以避免工厂倒闭。根据该协议,位于 德国北部海岸的埃姆登工厂以及位于德国东部的茨维考工厂的就业岗位将得到保障。 这两家工厂专门生产电动汽车,因此特别容易受到电动汽车需求波动的影响。尽管大众受益于欧洲电动 汽车销量的增长,但该地区的整体增长速度比最初预期的要慢,而且更加不均衡。 智通财经APP获悉,由于电动汽车需求增长速度不及预期,大众汽车(VWAGY.US)正在削减产量,并暂 时关闭其两家德国工厂。 知情人士透露,生产大众品牌ID.4和ID.7车型的埃姆登工厂已经减少员工工作时间,预计还将关闭生产 线数日。 ...
中年男人最爱的“国民神车”,也卖不动了?
商业洞察· 2025-09-11 09:24
Core Viewpoint - Volkswagen is facing significant challenges in the U.S. electric vehicle market, particularly with the ID.4 model, which has seen a drastic decline in sales due to the withdrawal of federal subsidies and increased competition [6][7][13]. Group 1: Sales and Market Performance - The ID.4's sales in the U.S. plummeted from 38,000 units in 2023 to 17,000 units in 2024, with a further decline of 19% year-on-year in the first half of 2025 and a staggering 65% drop in Q2 2025, resulting in fewer than 2,000 units sold in that quarter [6][7]. - The loss of the $7,500 tax credit in January 2025 was a critical turning point for ID.4's sales, which had previously ranked third in U.S. electric vehicle sales [7][8]. - Volkswagen's strategy to lower the monthly lease price of the ID.4 to $129 has not been sufficient to reverse the sales decline [7]. Group 2: Financial Performance - Volkswagen's financial results for the first half of 2025 showed a slight decrease in sales revenue to €158.4 billion, while operating profit fell by 32.8% to €6.7 billion, and net profit dropped by 38% to €4.477 billion [11]. - The decline in profits is attributed to increased import tariffs in the U.S. resulting in a €1.3 billion loss and restructuring provisions in the Audi, Volkswagen passenger car, and Cariad software divisions totaling €700 million [11]. Group 3: Challenges in Electric Vehicle Transition - Volkswagen's electric vehicle transition has been hampered by software issues, which have been identified as a core shortcoming compared to competitors [15][17]. - Despite early investments in electric vehicle development, Volkswagen has struggled with software problems that have affected user experience and market competitiveness [17]. - The company has faced recalls due to software vulnerabilities, highlighting ongoing challenges in its electric vehicle offerings [17]. Group 4: Market Strategy in China - Volkswagen's sales in China showed a slight decline of 2.3% in the first half of 2025, with a projected 10% drop in 2024 sales [21]. - The company is navigating a competitive landscape in China, characterized by aggressive pricing strategies among over 130 brands, with predictions that over 90% of car manufacturers will not be profitable [21][23]. - Volkswagen is pursuing a dual strategy of maintaining its fuel vehicle lineup while investing heavily in electric vehicles, including partnerships with local companies to accelerate development [23]. Group 5: Future Outlook - The electric vehicle market in China is expected to see a significant increase in penetration rates, with forecasts suggesting it could reach 74% by 2030 [21]. - Volkswagen's upcoming launch of 30 new electric models between 2026 and 2027 is seen as a critical test for the company's ability to adapt and thrive in the evolving automotive landscape [24][25].
繁荣假象:补贴即将结束,美国电动车或现硬着陆
Guan Cha Zhe Wang· 2025-09-05 11:06
Core Viewpoint - The sales surge of new energy vehicles (NEVs) in the U.S. market is expected to rapidly decline after the expiration of government subsidies [1][2]. Group 1: Sales Performance - In August, U.S. new car sales increased by 3.7% year-on-year, with NEVs significantly contributing to this growth [1]. - NEVs accounted for 11% of total sales in August, up from 8% in previous months [1]. Group 2: Impact of Subsidy Expiration - The U.S. government’s electric vehicle subsidies, which provide up to $7,500 for new cars and $4,000 for used cars, will end on September 30 [1][2]. - Major automakers are taking preemptive measures in response to the anticipated decline in NEV sales, including layoffs and production cuts [2]. Group 3: Company Responses - General Motors plans to halve the production of electric vehicles at its Spring Hill, Tennessee plant starting December and will halt production for two weeks in October and November [2][3]. - Volkswagen is also reducing production of its electric SUV ID.4 in Tennessee and temporarily laying off 160 employees to align production with market demand [3]. - Rivian has laid off over 200 employees and plans to introduce a lower-priced SUV model next year to counter policy risks and boost sales [3]. Group 4: Regulatory Changes - The "Big and Beautiful" tax and spending bill signed by Trump also ends penalties for automakers that fail to meet fuel economy standards, which could significantly impact revenue for companies like Tesla and Rivian that rely on carbon credit sales [3]. - The automotive industry has faced turmoil over the past year, with tariffs reducing profits by over $12 billion and policy changes further weakening the outlook for electric vehicles [4].
美国汽车业本土化 外国车是“头号功臣”
Zhong Guo Qi Che Bao Wang· 2025-07-24 02:12
Core Insights - The 2025 American Manufacturing Index (AMI) by Cars.com highlights Tesla's dominance, with its models occupying the top four positions, particularly the Model 3 recognized as the highest in American manufacturing content [2][4][5] - Electric vehicles (EVs) represent a significant presence in the top ten, with six out of ten vehicles being electric, marking the first time EVs have held a majority in the rankings [2][4] Summary by Category Tesla's Performance - Tesla's vehicles have consistently ranked highly since their first participation in the AMI in 2020, with the Model 3 achieving the top position this year, a significant rise from its previous 21st place [5] - The Model Y, which held the top spot for three consecutive years, dropped to second place due to increased use of non-North American parts [5] - The high scores for Tesla are attributed to the substantial use of local parts, with 75% of Model 3 components sourced from the U.S. and Canada, and a strong domestic workforce [4][5] Electric Vehicle Trends - The AMI report indicates a growing trend towards the localization of electric vehicle production in the U.S., with the Kia EV6 and Volkswagen ID.4 also making the top ten [2][5][10] - The number of pure electric models in the AMI list increased from eight to eleven compared to the previous year, reflecting a broader shift towards electric vehicle manufacturing [10] Overall Market Insights - The AMI evaluated 400 light vehicles, with 133 manufactured in the U.S. and 248 imported, highlighting a significant presence of foreign brands in the market [8] - General Motors led with the most models on the list, followed closely by Toyota and Honda, indicating a competitive landscape among both domestic and foreign manufacturers [8] - The report underscores the complexity of determining "American-made" vehicles, emphasizing that manufacturing processes involve various factors beyond just the brand [9] Economic Implications - The timing of the AMI release coincides with significant policy changes affecting the electric vehicle market, including the termination of federal tax credits [10] - Despite potential slowdowns in electric vehicle adoption, the overall trend towards electrification in the U.S. automotive industry remains intact, driven by substantial investments from automakers [10][11]
全球新能源汽车6月销量增24%:北美市场下滑,中欧加速领跑
Zhi Tong Cai Jing· 2025-07-15 09:32
Rho Motion数据显示,2025年6月全球新能源乘用车销量达180万辆,同比增长24%,其中中国以111万 辆、28%的增速持续领跑,欧洲以39万辆、23%的增幅巩固第二大市场地位,而北美市场受政策波动影 响同比下降9%至14万辆,"世界其他地区"则以43%的爆发式增长突破14万辆大关。 中国市场政策支持力度不减延续强势 国际能源署《全球电动汽车展望2025》报告预测,2025年全球电动车销量将突破2000万辆,其中东南 亚、拉美、非洲等地区贡献超16%份额。比亚迪、吉利,长城汽车(601633)等中国品牌加速布局。 与此同时,欧盟计划在2025年前建设100万个公共充电桩的缺口,为中国企业提供了零部件出口机遇, 宁德时代(300750)、国轩高科(002074)等电池厂商在欧洲的本地化生产布局持续深化。 德国对4万欧元以下车型提供6750欧元补贴,法国虽将中国产电动车排除在补贴范围外,但整体市场仍 受惠于欧盟2030年前1.44万亿欧元补贴计划。大众ID.4、雷诺Megane E-Tech等本土车型与比亚迪元 PLUS等中国品牌形成竞争,推动欧洲6月销量同比增长23%。 不过欧盟对华电动汽车加征的反补 ...
消失的门把手:创新,还是为了不同而不同?
晚点Auto· 2025-05-16 14:27
Core Viewpoint - The article discusses the evolution and challenges of hidden door handles in the automotive industry, highlighting their aesthetic appeal and the associated safety concerns that have led to regulatory scrutiny [3][4][5]. Group 1: Product Innovation and Market Trends - Hidden door handles were initially designed for aesthetics and aerodynamics, becoming more common in mainstream vehicles due to technological advancements and cost reductions [4][5]. - Tesla played a significant role in popularizing hidden door handles with the Model S, which integrated this design to enhance the vehicle's technological appeal and performance [5][6]. - The adoption of hidden door handles has increased, with approximately 60% of the top 100 new energy vehicles in China featuring this design [15]. Group 2: Safety and Regulatory Concerns - Recent issues with hidden door handles include problems such as hand pinching, freezing in winter, and sensor failures, prompting regulatory bodies to intervene [5][6]. - The Ministry of Industry and Information Technology in China proposed new safety standards for automotive door handles, addressing concerns about strength, control logic risks, and emergency escape scenarios [6][15]. - The complexity of hidden door handles increases the potential for failure, especially in emergency situations where traditional mechanical systems may be more reliable [13][15]. Group 3: Cost and Engineering Challenges - The implementation of hidden door handles significantly increases vehicle weight and costs, with estimates suggesting a 7-8 kg increase and BOM costs that can be 4-7 times higher than traditional systems [14][15]. - Some manufacturers are adopting hybrid designs, such as semi-hidden handles, to balance aesthetics and functionality while mitigating risks associated with fully electronic systems [14][15]. - The lack of unified industry standards for hidden door handles raises concerns about safety and reliability, as different manufacturers may have varying levels of quality and emergency features [16][17]. Group 4: Future Developments and Innovations - Suppliers are developing safer hidden door handle solutions, including mechanical systems that do not rely on electrical power, ensuring functionality in emergencies [20][21]. - The automotive industry is urged to prioritize safety and quality over cost-cutting measures, as the current trend of focusing on price may lead to increased risks in product reliability [27].
“消失” 的汽车门把手
晚点LatePost· 2025-05-16 13:33
Core Viewpoint - The article discusses the evolution and challenges of hidden door handles in the automotive industry, highlighting their aesthetic appeal versus practical safety concerns and regulatory scrutiny [2][3][11]. Summary by Sections Evolution of Hidden Door Handles - Initially designed for aesthetics and aerodynamics, hidden door handles became more common in mainstream vehicles due to technological advancements and cost reductions [2]. - Tesla's Model S was the first electric vehicle to feature hidden door handles, which contributed to its success and established a design trend in the EV market [2]. Technical Challenges and Regulatory Response - Hidden door handles have faced issues such as hand pinching, freezing in winter, and sensor failures, leading to safety concerns [3]. - The Ministry of Industry and Information Technology in China proposed new safety standards for automotive door handles, addressing risks related to strength, control logic, and emergency escape [3][11]. Performance vs. Complexity - The aerodynamic benefits of hidden door handles are minimal, with improvements in drag coefficient only between 0.001 to 0.002 Cd, translating to a mere 1 to 3 kilometers of range increase [4]. - The complexity and cost of hidden door handles are significantly higher than traditional designs, raising questions about their overall value [4][12]. Design Variants and Safety Considerations - Hidden door handles can be categorized into fully hidden and semi-hidden types, with varying mechanisms for operation [5][7]. - The reliance on electronic systems increases potential failure points, especially in emergency situations where mechanical backup is crucial [7][11]. Market Adoption and Consumer Perception - Approximately 60% of the top 100 electric vehicle models in China feature hidden door handles, indicating a growing trend despite safety concerns [11]. - Some manufacturers adopt a hybrid approach, combining hidden designs with traditional mechanical features to balance aesthetics and safety [10][12]. Future Developments and Innovations - Suppliers are exploring safer hidden door handle solutions, such as mechanical self-triggering mechanisms that do not rely on electrical power [17][18]. - The automotive industry is urged to prioritize safety and functionality over cost-cutting measures, reflecting a need for a shift in design philosophy [24].
故障率仅为燃油汽车的41%
汽车商业评论· 2025-05-05 12:57
Core Viewpoint - The research conducted by ADAC indicates that electric vehicles (EVs) have a lower failure rate compared to internal combustion engine (ICE) vehicles, despite an increase in the number of service calls for EVs due to their growing popularity [4][8]. Group 1: Reliability of Electric Vehicles - In 2024, ADAC reported that electric vehicles accounted for only 1.2% of the total 3.6 million service calls, with 43,678 calls related to EVs [8]. - The average failure rate for electric vehicles from 2020 to 2022 was 4.2 failures per 1,000 vehicles, while ICE vehicles had an average of 10.4 failures per 1,000 vehicles, indicating that ICE vehicles are nearly 2.5 times more likely to fail [10]. - The failure rates for electric vehicles have significantly decreased over the years, from 8.5 failures per 1,000 vehicles in 2020 to 1.7 in 2022 [10]. Group 2: Comparison of Failure Rates - The failure rate for the 2022 model of Tesla Model Y was only 0.9 failures per 1,000 vehicles, while the Hyundai Ioniq 5 had a concerning rate of 22 failures per 1,000 vehicles [14]. - The Volkswagen ID.4 had a failure rate of just 1 failure per 1,000 vehicles for the 2022 model year, showcasing the competitive reliability of EVs [14]. - The most common cause of failures in both EVs and ICE vehicles was the 12-volt low-voltage battery, which accounted for 50.5% of EV failures and 44.6% of ICE vehicle failures in 2024 [15]. Group 3: Areas of Concern - Tire issues were noted as a significant concern, with 1.3 EVs needing assistance due to tire problems per 1,000 vehicles, compared to 0.9 for ICE vehicles [16]. - Despite some issues, electric vehicles do not have the same potential problems as ICE vehicles, such as oil changes and complex powertrains, leading to lower overall component failure rates [16]. - The research suggests that as electric vehicles continue to evolve, their reliability is expected to improve further, countering claims of inherent unreliability [10][11].
销量超越特斯拉,中国电动汽车2月在欧洲已实现
汽车商业评论· 2025-04-02 04:20
撰文 / 钱亚光 设计 / 师 超 来源 / w w w. j a t o . c o m , w w w. e l e c t r i v e . c o m 今年2月,据 JATO Dynamics 公司的数据,欧洲共登记了966300辆新乘用车,与去年同期相比下降了3%。根据 JATO Dynamics对8个细分市场(欧盟25 国+英国+挪威+瑞士)的数据,德国、意大利、比利时、荷兰、瑞士和爱尔兰的销量下降是这一趋势的主要驱动因素。今年前两个月,新车注册量下降 了2%,总计1962850辆。 与2024年2月相比,2月份电动汽车数量增加了26%,达164148辆,电动汽车的市场份额达到了17%——同比增长3.8个百分点,这是电动汽车领域销售表 现最佳的一个月。此外,2月还销售了72639辆插电式混合动力车(增长1%),市场份额为7.5%。 | | | 2025年2月欧洲 28 国新车销量及市场 | | | --- | --- | --- | --- | | | 2024年2月 | 2025年2月 | 同比增长率 | | 销量 | 991471 辆 | 966271 辆 | -2.5% | | 纯电汽车 ...