Core Insights - The event "Finding the Consumption Power of Time-honored Brands" emphasizes the role of traditional brands in creating innovative consumption scenarios and tapping into consumer potential [1] - The discussion focuses on how these brands can protect and inherit traditional culture while achieving brand rejuvenation, fashionability, and internationalization to lead the new trend of domestic consumption [1] Group 1: Brand Strategy - Beijing Neiliansheng Shoe Industry Co., Ltd. emphasizes the importance of "cross-user" strategies to break traditional consumer demographics, as younger consumers have limited brand awareness [2] - Neiliansheng launched a sub-brand "Daineiliansheng" in 2018 to engage with new consumer segments through collaborations with designers, artists, and pop culture [2] - The brand retains its traditional craftsmanship while incorporating new technologies and materials to meet diverse consumer needs [2][4] Group 2: Innovation in Consumption Scenarios - Neiliansheng's "Daineigongbao" coffee is a cultural crossover project aimed at promoting a lifestyle rather than being a typical coffee chain [4] - The brand has created new consumption scenarios such as museums and pop-up stores, successfully conveying that Neiliansheng remains relevant in contemporary trends [4] - Collaborations with cultural institutions, such as the Chinese Pingju Theatre, enhance the exchange and promotion of intangible cultural heritage [4] Group 3: Marketing and Brand Identity - The brand's marketing efforts are driven by a "goal-oriented" approach, aiming to capture attention in the era of eye-catching marketing [5] - Collaborations with international trendy brands and cultural productions are designed to reach audiences beyond conventional marketing channels [5] - The core of the brand's strategy is to uphold craftsmanship and long-termism, ensuring quality that meets consumer expectations to maintain reputation and recognition [5]

Core Insights - The article discusses the implementation of the "Beijing Fashion Consumption Expansion Action Plan," which aims to enhance fashion consumption through various initiatives, focusing on the introduction of domestic brands and the creation of a vibrant fashion scene in Beijing [1][6]. Group 1: Fashion Consumption Initiatives - The plan emphasizes the development of first stores, exhibitions, and launches, particularly focusing on introducing domestic brands this year [1][3]. - The initiative aims to optimize the fashion consumption ecosystem, enhancing demand through urban renovations, event introductions, and technological empowerment [1][6]. - The plan includes support for various districts in Beijing to establish fashion launch centers and simplify approval processes to attract high-profile brand events [3][6]. Group 2: Domestic Brand Promotion - Domestic brands are increasingly prominent in the first store and launch initiatives, with the plan encouraging collaborations between traditional brands and well-known IPs [6][7]. - The plan supports the entry of quality domestic products into duty-free stores and promotes the "Beijing Gift" initiative to enhance the variety of fashion and beauty products [6][7]. - The rise of domestic brands is seen as a significant trend, with many brands opening their first stores in Beijing to leverage its consumer influence [6][7]. Group 3: Diverse Fashion Experiences - The plan aims to create diverse fashion experiences by integrating various business models and enhancing the urban landscape [8][9]. - The introduction of high-profile events, such as fashion weeks and international festivals, is expected to enhance the shopping experience and promote local brands [9][10]. - The strategy includes a focus on the integration of dining and entertainment, with plans for themed dining streets and events to attract international restaurant brands [3][8]. Group 4: Market Dynamics and Future Outlook - The fashion consumption market in Beijing is anticipated to capture a larger market share, driven by specialized supply chains and innovative management practices [9][10]. - The competitive landscape is evolving, with consumer demands and brand perceptions changing rapidly, necessitating timely adjustments and innovations from companies [9][10]. - The article highlights the potential for Beijing to become a global fashion hub, leveraging its rich cultural heritage and diverse consumer base [7][9].

Core Insights - The "new Chinese style" consumption is increasingly favored by young consumers, blending tradition and innovation to provide rich new experiences [1][6] - The rise of "Guochao" (national trend) reflects the unique charm of traditional Chinese culture and the enthusiasm of the younger generation for consumption [2][5] Group 1: Market Trends - The "90s" generation is the largest group purchasing time-honored brands, while the "00s" generation shows the fastest growth in order volume, with a year-on-year increase of 95% [2] - The demand for high-quality, personalized products is driving the growth of "Guochao" and "Chinese style" as new consumption growth points [1][2] Group 2: Brand Innovation - Traditional brands are innovating by integrating cultural elements into product design, with companies like Sangluo launching collections that resonate with young consumers [3][5] - The collaboration between traditional brands and cultural institutions is creating unique products that appeal to the younger demographic [3][5] Group 3: Consumer Engagement - Young consumers are increasingly engaging with traditional brands that adapt to their preferences and habits, leading to a resurgence of interest in time-honored products [4][5] - The success of traditional brands hinges on their ability to maintain quality while evolving to meet contemporary consumer demands [5] Group 4: Cultural Tourism - The intersection of "Guochao" and the booming cultural tourism market is leading to new trends such as immersive "new Chinese style" tourism experiences [6][7] - Various regions are launching interactive activities and themed packages that attract young tourists, significantly increasing interest in traditional culture [6][7] Group 5: Seasonal Promotions - High-end hotels are creating themed packages that combine traditional cultural elements with modern hospitality, appealing to young travelers [7] - The integration of cultural elements into seasonal offerings, such as traditional food packaging, enhances brand visibility and consumer engagement [7]