Core Insights - The event "Finding the Consumption Power of Time-honored Brands" emphasizes the role of traditional brands in creating innovative consumption scenarios and tapping into consumer potential [1] - The discussion focuses on how these brands can protect and inherit traditional culture while achieving brand rejuvenation, fashionability, and internationalization to lead the new trend of domestic consumption [1] Group 1: Brand Strategy - Beijing Neiliansheng Shoe Industry Co., Ltd. emphasizes the importance of "cross-user" strategies to break traditional consumer demographics, as younger consumers have limited brand awareness [2] - Neiliansheng launched a sub-brand "Daineiliansheng" in 2018 to engage with new consumer segments through collaborations with designers, artists, and pop culture [2] - The brand retains its traditional craftsmanship while incorporating new technologies and materials to meet diverse consumer needs [2][4] Group 2: Innovation in Consumption Scenarios - Neiliansheng's "Daineigongbao" coffee is a cultural crossover project aimed at promoting a lifestyle rather than being a typical coffee chain [4] - The brand has created new consumption scenarios such as museums and pop-up stores, successfully conveying that Neiliansheng remains relevant in contemporary trends [4] - Collaborations with cultural institutions, such as the Chinese Pingju Theatre, enhance the exchange and promotion of intangible cultural heritage [4] Group 3: Marketing and Brand Identity - The brand's marketing efforts are driven by a "goal-oriented" approach, aiming to capture attention in the era of eye-catching marketing [5] - Collaborations with international trendy brands and cultural productions are designed to reach audiences beyond conventional marketing channels [5] - The core of the brand's strategy is to uphold craftsmanship and long-termism, ensuring quality that meets consumer expectations to maintain reputation and recognition [5]

Group 1 - The core theme of the event is the exploration of how traditional brands can innovate while preserving cultural heritage, aiming for brand rejuvenation and leading the new trend of domestic consumption [1] - The event is guided by the Beijing Municipal Bureau of Commerce and organized by Beijing Business Daily and the Beijing Time-honored Brand Association, with Deep Blue Media Think Tank serving as the think tank platform [1] Group 2 - Beijing Red Star, a time-honored liquor brand, is leveraging museum initiatives to enhance its cultural and commercial appeal [4] - Red Star is recognized as the first state-owned brewery in Beijing and holds titles such as a time-honored brand and a famous Chinese trademark, along with being a national intangible cultural heritage entity [4] - The company operates multiple museums, each focusing on different aspects of the Beijing Erguotou liquor heritage, integrating modern technology and styles while maintaining traditional elements [4] - The dual attributes of cultural and commercial aspects in museums present both opportunities and challenges for time-honored brands in driving consumption innovation [4] - Red Star emphasizes the need to enhance cultural leadership, focus on core competitiveness, and develop sustainable operational capabilities in its museum initiatives [4]

Core Insights - The event "Finding the Consumption Power of Time-honored Brands" was held during the China International Fair for Trade in Services, focusing on how these brands can innovate while preserving traditional culture [1] - The role of museums in promoting innovation among Beijing's time-honored brands is emphasized, serving as a core engine for activating brands and connecting to the future [1] Group 1: Innovation and Brand Development - Time-honored brands are seen as crucial in creating unique consumer experiences and tapping into consumption potential through innovation [1] - The manager of Yidege Ink, Bai Bing, highlighted the importance of innovation for time-honored brands, stating that Yidege has been exploring various innovative methods to attract younger consumers [2] - Yidege has introduced museum-customized products and adopted youthful packaging designs to engage younger audiences [2] Group 2: Cultural Heritage and Consumer Engagement - The concept of a time-honored brand museum differs from traditional museums by focusing on cultural heritage and skill transmission, which is vital for the commercial vitality of these brands [1] - Yidege is working to revive its brand stories within the museum context, enhancing consumer engagement through storytelling [2] - The use of live streaming and new media by the museum aims to increase awareness of time-honored brands among younger consumers [2]

Group 1 - The core theme of the event is the exploration of how time-honored brands can innovate while preserving traditional culture, aiming for brand rejuvenation and leading the new trend of domestic consumption [1] - The event, titled "Finding the Consumption Power of Time-Honored Brands," was held during the China International Fair for Trade in Services and was guided by the Beijing Municipal Bureau of Commerce [1] - The salon was organized by Beijing Business Daily and the Beijing Time-Honored Brand Association, with Deep Blue Media Think Tank serving as the think tank platform [1] Group 2 - Financial institutions are increasingly playing a crucial role in empowering the innovation and customer service optimization of time-honored brands [3] - Ningbo Bank's Beijing branch has established a digital lifestyle service platform called "Beautiful Life Platform," which integrates financial services with lifestyle scenarios to create a win-win ecosystem for consumers, businesses, and time-honored brands [3] - The platform collaborates with various time-honored brands, offering benefits such as welfare procurement and online redemption, while also organizing offline experiential activities to enhance brand influence and sales channels [3]

Core Insights - The event "Finding the Consumption Power of Time-honored Brands" was held during the China International Fair for Trade in Services, focusing on how these brands can innovate while preserving traditional culture to attract younger consumers [1][3] - The discussion highlighted three major shifts in the industry: changes in consumer demographics, evolving consumption scenarios, and new competitive logic [3] Group 1: Consumer Demographics - Generation Z and young middle-class consumers are becoming the main consumer force, emphasizing quality, cultural identity, emotional resonance, and experiential value [3] Group 2: Consumption Scenarios - New consumption structures are being reshaped through online social e-commerce, offline immersive experiences, and cross-industry collaborations [3] Group 3: Competitive Logic - Time-honored brands are now competing not only with each other but also with all consumer brands for user attention and mental engagement [3] Group 4: Media and Support - The Beijing Business Daily aims to leverage its media influence and platform responsibility to support the development of time-honored brands in Beijing, providing insights and fostering brand value reconstruction [3]