"小保单"托举民生"大保障"。在国家大力推进普惠金融与消费升级的战略背景下，在粤港澳大湾区建设 纵深推进的关键阶段，国务院《关于做好金融"五篇大文章"的指导意见》犹如及时春雨，为金融业服务 实体经济、服务百姓民生指明方向。普惠保险作为普惠金融的重要构成部分，正以其独特的保障功能和 社会价值，为增进民生福祉、提升保障水平、服务高质量发展注入强劲动能。 近年来，中国人寿保险股份有限公司（以下简称"中国人寿寿险公司"）始终践行"金融为民"初心，充分 发挥综合金融优势与业务协同效应，以"一个国寿 一生守护"为理念，创新构建多层次医疗保障"广东模 式"，努力打造破解民生保障难题的"国寿样本"。 守护全生命周期，构建普惠金融服务体系 金融是国民经济的血脉，关系中国式现代化建设全局。作为我国普惠金融的重要组成部分，发展普惠保 险是践行金融工作政治性、人民性的必然要求，是服务中国式现代化建设的重要任务，亦是保险业高质 量发展的内在需要。中国人寿始终践行"国之大者"的使命担当，以创新为驱动，构建起覆盖全生命周期 的普惠金融服务体系。 从广州"穗岁康"到珠海"大爱无疆"，从江门"邑康保"到佛山"佛医保"、中山"博爱康"..... ...

南方财经全媒体记者林汉垚 北京报道 普惠金融是指立足机会平等要求和商业可持续原则，以可负担的成本为有金融服务需求的社会各阶层和 群体，尤其是中小企业、农民以及城镇低收入人群等特殊群体提供适当、有效的金融服务。 在金融服务日益普及的今天，普惠金融正深刻改变着亿万民众的生活。而普惠保险作为我国普惠金融的 重要组成部分，更是承担着满足社会各界多层次保障需求和引领服务保险业高质量发展的重要使命。 广东作为经济总量领跑全国的排头兵，有着全国最多的经营主体，既是普惠金融的需求热土，更是金融 创新的实践高地。近日，记者在广东调研了解到，近三年来，中国人寿寿险广东省分公司（以下简 称"广东国寿"）已为广东全省17个地市超3500万人提供城市定制型商业医疗保险保障，累计赔付155.72 万人次，赔付金额15.92亿元，并打造出了广州"穗岁康"、珠海"大爱无疆"、江门"邑康保"、佛山"佛医 保"、中山"博爱康"等普惠保险品牌。 监管指引推动普惠保险发展 现实生活中，最需要保险保护的人群，往往是收入有限、积蓄单薄、抵御风险能力相对脆弱的群体。一 场意外或疾病可能轻易击碎他们平静的生活。然而，现实常显得颇为矛盾——恰恰是这部分最需要 ...

新华财经北京6月13日电（记者张千千）做好普惠金融，事关广大人民群众民生福祉。近年来，保险行业结合百姓健康、养老等实际需要，积极参与政府主 导的各类普惠保险项目，向百姓提供买得到、买得起的保险服务。普惠保险如何更好助力兜住兜牢民生底线、实现可持续健康发展？记者在广东等地进行了 采访。 广覆盖确保百姓"买得到" 临近退休时，广州市民鲁先生确诊淋巴瘤，其对症的一种抗癌药品价格高达上百万元且未纳入医保。"住院产生的自费药品和检查费用超过140万元，我购买 的'穗岁康'保险提供了近100万元费用补偿，缓解了就医压力。"鲁先生说。 "穗岁康"是政保合作普惠保险的一个缩影。近年来，全国多地推出城市定制型商业医疗保险，也就是"惠民保"。不同地区的产品名称不同，但却拥有同样的 特点——由政府指导、保险机构运作，投保门槛低、保费低、保额高，具有普惠性质。 "要做好普惠保险，首先要解决的就是可及性问题，确保让更多人买得到。"中国人寿寿险总公司战略规划部总经理洪梅表示，一是要更好服务以往因渠道触 达不到而被排除在金融服务之外的人群，二是要将因风险难以计量而被传统金融服务排除在外的人群纳入保险服务对象。 "老年人、带病人群和既往症患 ...

5月22日，午后的阳光透过新会区养老中心的长廊，梁女士轻轻地用轮椅推着患病的母亲在走廊缓 行，享受阳光的"抚摸"。 在江门新会养老中心调研时，经济观察报记者遇到了这一幕。江门新会养老中心是江门市城市定制 型商业医疗保险"邑康保"的合作机构。作为"中国侨都"，江门市的户籍60周岁及以上人口占全市户 籍总人口的比例超过了24%（2024年7月数据），成为广东省老龄化程度最高的地市之一。"邑康 保"尝试了医疗保障和护理保障相结合的模式，以缓解老龄人群的养老痛点。在正常医疗保障之 外，参保人在被认定重度失能后，还可以获得每月500元的失能照护保险金。梁女士正是这一保障 项目的受益人。 在构建高质量普惠金融体系的实践中，城市定制型商业医疗保险（下称"惠民保"）可以说是保险行 业发展速度最快、覆盖人群最广的普惠金融业务之一。在经历了几年遍地开花式增长后，惠民保业 务也面临着"可持续性"的考验。广东省是我国较早试点惠民保业务的地区，中国人寿是广东省多地 惠民保业务的主承保险企，双方合作在因地制宜发展惠民保、调动居民参保积极性以及提升参保用 户获得感方面有着不少尝试。 在构建高质量普惠金融体系的实践中，城市定制型商业医疗保 ...

在江门新会养老中心调研时，经济观察报记者遇到了这一幕。江门新会养老中心是江门市城市定制型商业医疗保险"邑康保"的合作机构。作为"中国侨都"， 江门市的户籍60周岁及以上人口占全市户籍总人口的比例超过了24%（2024年7月数据），成为广东省老龄化程度最高的地市之一。"邑康保"尝试了医疗保 障和护理保障相结合的模式，以缓解老龄人群的养老痛点。在正常医疗保障之外，参保人在被认定重度失能后，还可以获得每月500元的失能照护保险金。 梁女士正是这一保障项目的受益人。 在构建高质量普惠金融体系的实践中，城市定制型商业医疗保险（下称"惠民保"）可以说是保险行业发展速度最快、覆盖人群最广的普惠金融业务之一。在 经历了几年遍地开花式增长后，惠民保业务也面临着"可持续性"的考验。广东省是我国较早试点惠民保业务的地区，中国人寿是广东省多地惠民保业务的主 承保险企，双方合作在因地制宜发展惠民保、调动居民参保积极性以及提升参保用户获得感方面有着不少尝试。 500元的保险金可覆盖尿片开销 据梁女士介绍，她的母亲患有帕金森病和阿尔茨海默病，行动不便加认知功能减退给家人带来了照护方面的困难。 随着母亲身体状况愈发不乐观，梁女士开始考虑将母 ...

Core Viewpoint - China Life Insurance leverages its comprehensive financial advantages and business synergy to provide a full range of financial and insurance services throughout the entire lifecycle, emphasizing its commitment to customer protection and service diversity [1][10]. Group 1: Comprehensive Financial Services - The company offers life insurance services covering health, retirement, medical, education, and accident insurance, while its property insurance services span various sectors from production to personal safety [1]. - China Life is implementing the "333 strategy" to enhance service diversity, inclusivity, and accessibility, aiming for a unified service approach under the motto "One China Life, One Lifetime of Protection" [1]. Group 2: Child Protection Initiatives - The "Worry-Free Childcare" initiative launched in 2024 provides dedicated insurance for childcare institutions in Guangdong, offering up to 100 million yuan in liability coverage for institutions and 10,000 yuan in personal accident medical insurance for each child [2]. - The company has expanded its coverage for children's insurance needs, providing approximately 1.8 trillion yuan in protection for about 27.3 million family members in 2024, and has developed products benefiting over 70 million children [3]. Group 3: Health and Medical Insurance - The "Great Love Without Borders" project, initiated in 2019, has insured 5.9 million people, with 2024 seeing approximately 1.14 million participants, covering 47% of the city's basic medical insurance population [4][5]. - The project also includes cancer screening initiatives, with plans to conduct at least 10,000 screenings for nasopharyngeal cancer in 2024 [5]. Group 4: Elderly Care and Support - The "Yikangbao" program provides 500 yuan monthly for long-term care for severely disabled elderly individuals, with over 56,300 beneficiaries and total payments of approximately 24.8 million yuan [7][8]. - The "Silver Age Safety" insurance project has been implemented for elderly individuals, covering over 90% of the elderly population in Guangdong, with total claims reaching 2.3 billion yuan [9]. Group 5: Support for New Employment Groups - In 2024, the company provided insurance coverage for over 34.47 million individuals in the "two new" employment groups, with property insurance covering nearly 160 billion yuan in risks [6]. Group 6: Commitment to Social Stability - China Life Insurance emphasizes its role as a stabilizing force in society, providing risk protection across all life stages and contributing to social development and the dignity of aging [10].

Core Viewpoint - The article highlights the development and impact of inclusive insurance products, particularly the "Hui Min Bao" initiative in various cities, which aims to provide affordable healthcare coverage to a broader population, especially vulnerable groups like the elderly and low-income individuals [1][2][4]. Group 1: Hui Min Bao Overview - "Hui Min Bao" is a government-guided, commercially operated insurance initiative that integrates with basic medical insurance, forming a multi-tiered medical security system [2]. - The "Sui Sui Kang" insurance product, launched in Guangzhou, has seen over 14.71 million participants and generated premiums exceeding 2.6 billion yuan, with total claims amounting to 2.14 billion yuan [2][4]. - The product is characterized by low entry barriers and high coverage levels, with minimal restrictions on residency, age, or pre-existing conditions, effectively reducing the financial burden on insured individuals [2][3]. Group 2: Targeted Services and Innovations - The "Yi Kang Bao" initiative in Jiangmen combines medical and nursing care, providing insurance benefits for elderly individuals with severe disabilities, with over 56,300 beneficiaries and total payouts around 24.8 million yuan [3]. - The "Da Ai Wu Jiang" project in Zhuhai extends medical insurance to include diverse health management services, saving approximately 42 million yuan in healthcare costs through early diagnosis and treatment initiatives [4]. - The "Yin Ling An Kang" program, initiated in Guangzhou, offers accident insurance for the elderly, with over 18.36 million participants and total claims exceeding 370 million yuan [5][6]. Group 3: Challenges and Future Directions - The insurance industry faces challenges in promoting inclusive insurance, including low consumer awareness and limited access in rural areas, which hinder the uptake of insurance products [8][9]. - The company is exploring various strategies to enhance the reach and effectiveness of inclusive insurance, such as leveraging technology for streamlined claims processes and increasing public awareness through educational initiatives [8][9]. - Future development of inclusive insurance will require stronger collaboration between government and enterprises, as well as improved data support to expand the insurable population [9].

Core Viewpoint - The development of inclusive insurance in China is transitioning from mere availability to quality improvement, with a focus on providing broad coverage and equitable access to insurance services for various vulnerable groups [3][5][12] Group 1: Policy and Framework - Recent national policies have clarified the role of inclusive insurance, identifying personal, agricultural, and pension insurance as the three pillars of this initiative [3] - By the end of the 14th Five-Year Plan, a high-quality inclusive insurance system is expected to be established, marking a new phase of quality enhancement and expansion [3][4] Group 2: Current Achievements - Inclusive insurance has made significant strides in agriculture, health, disaster, and pension sectors, with the central government allocating 54.7 billion yuan in subsidies for agricultural insurance in 2024, supporting a premium scale of 152.1 billion yuan, which is a 6% increase year-on-year [4] - China Life Insurance has issued over 250 million policies covering new citizens, disabled individuals, women, children, and special occupational groups, providing risk coverage for approximately 270 million rural residents [4] Group 3: Innovative Practices - Guangdong province has emerged as a key testing ground for inclusive insurance innovations, with various projects tailored to meet the needs of farmers, the elderly, and migrant workers [5][6] - Projects like "Sui Sui Kang" in Guangzhou and "Da Ai Wu Jiang" in Zhuhai exemplify successful models that balance inclusivity and sustainability, with significant participation from local governments and commercial insurers [6][7] Group 4: Challenges and Solutions - Despite progress, challenges remain in service accessibility, operational efficiency, and collaborative governance, particularly in rural and remote areas [9] - Guangdong authorities are actively exploring innovative solutions to enhance service delivery and operational efficiency, including the establishment of a diverse collaborative mechanism among government, enterprises, and social organizations [10][11] Group 5: Future Directions - The future of inclusive insurance in Guangdong involves enhancing top-level design, promoting government-enterprise collaboration, and leveraging technology to improve service delivery and operational efficiency [12]

华夏时报（www.chinatimes.net.cn）记者 吴敏 珠海报道 13岁的田耀星，有一个可爱的昵称——"小星星"。然而，这颗"星星"的世界从未被阳光照亮。先天性视网膜发育 不良让她自出生起便生活在永恒的黑暗中。命运却并未因此手下留情：肝病、肾衰竭、尿毒症接踵而至，一次次 将她和家庭推向绝望的深渊。 但在这漫长的黑暗中，一束名为"大爱无疆"的微光照亮了他们的前路——这是珠海市一项普惠型医疗保险项目， 也是中国人寿在普惠保险领域的又一次探索。小星星的父亲田东告诉《华夏时报》记者，小星星的医疗费用高达 79.8万元。通过基本医保、大病保险及大爱无疆项目报销后，个人仅承担了12.9万元。此外，"大爱无疆"项目还进 一步补偿了4万元现金，为这个风雨飘摇的家庭注入了一线生机。 小星星的荆棘之路：当生命与疾病赛跑 小星星的故事，折射出一个普通家庭的破碎与重生。她出生时活泼聪颖，却在9个月大时被诊断为"先天性视网膜 缺陷"。从出生起，小星星的世界就是一片黑暗，当同龄的小朋友在幼儿园学习、玩耍时，小星星大都在父母的陪 伴下四处求医。 6岁时，小星星被送往珠海市特殊教育学院的盲班，用稚嫩的手指在凹凸的纸业上叩击知识的门 ...