"仓库都发空了！有多少发出去多少。"近日，有摄影器材租赁平台工作人员向中新经纬表示，（国庆期间）该平台上的运动相机没有档期可以租赁了。 有平台数据显示，国庆前一周，"运动相机租赁"搜索量环比上周增长91%。运动相机租赁为何火了？ "什么场景选择什么样设备" 广州的松松（化名）国庆假期准备外出游玩，期间有水下拍摄的计划，需要一台防水运动相机。"因影石的Ace Pro 2缺货，我在今年9月中旬以2600元的价 格入手了一台大疆Osmo Action 5 Pro。" 大疆Osmo Action 5 Pro是大疆去年9月发布的运动相机，机身坚固防水。松松表示，此次旅行将在船上进行拍摄，但她不想带大部头相机，小巧轻便的运 动相机更为合适。 松松购买的大疆 Osmo Action 5 Pro 受访者供图 "什么场景选择什么样的设备，我舍不得把手机往水里怼，还是防水防摔的运动相机合适。"松松介绍，此前，她为出片也曾购入大疆Osmo Pocket 3，为演 唱会也租赁过三星S23 Ultra。 运动相机是智能影像设备的其中一种。中金研究2025年7月发布的研报称，相较于传统影像设备，智能影像设备具有便于携带、拍摄方式多样、使 ...

Core Insights - Guangdong's consumer market shows signs of recovery, with a retail sales total of 22,932.66 billion yuan in the first half of the year, reflecting a year-on-year growth of 3.5%, which is an acceleration of 1.0 percentage points compared to the first quarter [1][2] - The "old-for-new" policy has significantly boosted the replacement of durable goods, leading to substantial growth in retail sales across various categories, including home appliances and furniture [8][9] - New consumption scenarios, such as indoor skiing and themed tourism, are emerging as key drivers of consumer engagement and spending [3][4] Consumer Market Recovery - The retail sales in Guangdong reached 22,932.66 billion yuan in the first half of the year, with a 3.5% year-on-year increase, indicating a recovery trend [1] - Tourist numbers during the "May Day" holiday increased by 18.7%, with tourism revenue growing by 20.3% [1][5] - The Dragon Boat Festival saw a significant rise in both day and overnight visitors, with increases of 46.55% and 50.71% respectively, and tourism revenue soaring by 58.18% [1] Supply and Demand Interaction - The "old-for-new" policy has been pivotal in driving consumer demand, with retail sales of home appliances and related categories seeing growth rates of 44.9% and 38.5% respectively [8] - New products and services are being introduced to meet consumer needs, creating a positive interaction between consumption and industry [2][9] - The rise of new consumption scenarios is attributed to increased disposable income and technological advancements that support innovative consumer experiences [5][9] New Consumption Scenarios - Indoor skiing has become a popular summer activity in Guangzhou, with user numbers increasing by over 8% year-on-year [3] - The integration of cultural, culinary, and sporting events into tourism has led to innovative consumption experiences, such as themed river cruises [4] - The "holiday economy" and "night economy" are being fully leveraged, with significant increases in tourist numbers and revenue during holiday periods [5] Challenges and Recommendations - Despite the growth, challenges such as homogenization of cultural tourism and insufficient integration of consumption scenarios remain [6][7] - Experts suggest creating new consumption scenarios aligned with local industry strengths and consumer preferences, while also enhancing policy reforms to support innovation [7][9] - There is a need for improved regulatory measures to ensure quality and service standards in the evolving consumer landscape [10]

Core Viewpoint - The article highlights the resurgence of the camera market in China, driven by the younger generation's desire for high-quality photography and self-expression, marking a shift from smartphones to dedicated cameras [4][18][23]. Group 1: Market Trends - In the first five months of 2024, China's camera shipment volume accounted for 23.4% of the global market, surpassing Europe and becoming the second-largest market after the Americas [4]. - The digital camera market in China is experiencing significant growth, with Nikon's sales revenue increasing by 14.2% and Canon's digital camera sales in China rising by over 30% year-on-year [23]. - The demand for cameras has led to instances of popular models selling out, with some requiring a lottery system for purchase [20][24]. Group 2: Consumer Behavior - Young consumers are increasingly investing in cameras, viewing them as a form of "emotional investment" rather than just a hobby, with individuals like Lin Yao and Qiao Shuai spending tens of thousands of yuan on equipment [10][13][41]. - Social media platforms, particularly Xiaohongshu, have seen a surge in content related to cameras, with over 17 million posts related to the topic, indicating a strong community interest [15][16]. - The perception of cameras has shifted from being seen as outdated to trendy, with younger consumers eager to share high-quality images on social media [18][28]. Group 3: Technological Advancements - Camera manufacturers are integrating AI technology to enhance user experience, with features like automatic editing and scene recognition becoming standard [31][32]. - The market is witnessing a trend towards high-end, professional-grade cameras, with younger consumers showing a preference for models priced between 5,000 to 10,000 yuan [26][27]. - The rise of action cameras, particularly those equipped with AI, is also notable, as they cater to the needs of younger consumers who prioritize portability and high-quality video recording [36][38]. Group 4: Industry Challenges - Despite the growth, the camera industry faces challenges such as competition from smartphones, supply chain risks, and the need to balance environmental concerns with commercial growth [42]. - The article suggests that the camera market's revival reflects broader trends in consumer behavior, cultural confidence, and technological innovation in China [41][42].