在提振消费方面，通过一般公共预算资金用于生育养育保障、教育资助、医疗养老补贴等，直接提高居民可支配收入，增强消费意愿；通过超长期特别国债 资金支持汽车、家电、家装厨卫、电动自行车、手机等数码产品类消费品以旧换新，起到稳消费扩消费的成效；通过用足用好稳岗返还、税费减免、担保贷 款、就业补贴等政策，支持提升就业服务和职业技能培训水平，促进重点群体就业；通过健全社会保障体系，提升保障水平，减轻老百姓的后顾之忧，增强 消费底气；通过服务业发展资金支持河北、山西等27个省份开展县域商业建设行动，启动支持第二批现代商贸流通体系试点城市建设，健全城乡流通网络， 改善消费环境，推动释放县域和农村消费潜力。 在扩大有效投资方面，通过超长期特别国债、专项债券、预算内投资支出等支持现代化产业体系、现代化基础设施体系、新型城镇化和乡村全面振兴等领域 项目建设，发挥政府投资带动引导作用。通过交通运输领域重点项目资金和交通运输领域专项资金支持国家综合货运枢纽补链强链、公路水路交通基础设施 数字化转型升级、民航机场运营建设及普通国省道及农村公路养护，推动构建现代综合交通运输体系。通过开展第二批制造业新型技术改造城市试点，引导 地方打造一批 ...

长沙晚报全媒体记者 刘捷萍 年终岁末，消费旺季启幕，长沙商业活力迸发。各大商圈特色活动轮番上新，千万级政府消费补贴精准发力，高端品 牌逆势加码布局，潮流商业新鲜入局——"场景＋体验＋政策" 三维消费矩阵持续赋能，让星城冬日兼具烟火暖意与时尚质感，绘就岁末消费市场的热力图景。 商圈活动精彩纷呈 解锁多元消费场景 各大商圈各显神通，特色活动点燃消费热情。从潮流综合体到奥特莱斯，从跨年派对到主题展览，长沙商业体的岁末 盛宴精彩纷呈。 龙湖长沙洋湖天街的欢乐季，以"全场低至3折起""满额赠珑珠券"等普惠政策覆盖全业态，同步推出饕餮小餐盛宴、1 珑珠秒杀、国乙集结-恋与深空cos见面会等特色活动，构建起"优惠＋体验＋场景"的立体化营销矩阵，为消费者打造 兼具实惠与乐趣的消费场景。 政策红利精准滴灌 筑牢消费热度根基 高端潮流双重加码 彰显商业成长活力 高端消费与潮流业态的双重加码，更彰显长沙商业的吸引力与成长性。 长沙IFS携手插画艺术家打造的"Merry Bearyland 绒冬星遇"全国首展持续至2026年1月4日，四大主题装置空间与3天8 场的"绮幻巡游"，为消费者带来治愈系冬日体验。而爱马仕长沙国金中心店的焕新 ...

Core Viewpoint - The event "Future Letter" by CITIC Bank in Changsha aims to integrate immersive experiences with diverse financial services to stimulate consumer demand and enhance financial planning for citizens, marking the bank's 25th anniversary in the region [1][3]. Group 1: Event Overview - The "Future Letter" interactive experience launched on October 25 at JD Mall in Changsha focuses on the theme "A Beautiful Future, Cultivating in Advance" [1]. - The event combines immersive scenarios with financial services to provide a new experience that integrates future planning and consumer rights [1][3]. Group 2: Financial Services Integration - The event features four immersive scenarios: health, work, entertainment, and love, aimed at different age groups to enhance financial experiences [3]. - It extends financial services from "single investment" to "full-scenario consumption support," helping citizens establish long-term financial plans while stimulating current consumption potential [3]. Group 3: Promotional Activities - CITIC Bank collaborated with JD Mall to launch a "Super Purchase Event" with promotions such as "fixed price for all products," "discounts for payments," and "games to win prizes" to boost consumer enthusiasm [5]. - The event aims to create a virtuous cycle of "financial empowerment of consumption and consumption driving the economy," contributing to Changsha's goal of becoming an international consumption center [5]. Group 4: Consumer Education and Future Plans - The event also included consumer rights protection education, focusing on preventing illegal financial activities and raising awareness about financial scams [5]. - CITIC Bank plans to introduce more consumer-friendly initiatives in the future, expanding its service radius to support citizens in financial planning and contribute to the economic development of Hunan [5].

Group 1 - The Ministry of Commerce and nine other departments have released policies to boost service consumption and expand domestic demand, indicating a significant potential for service consumption growth in China compared to overseas markets [1] - Focusing on scenario consumption opportunities, the report highlights the travel chain service sector, specifically recommending Haichang Ocean Park as a key investment target [1] - The upcoming National Day and Mid-Autumn Festival "super golden week" is expected to enhance travel chain activity, with anticipated increased travel demand due to the extended holiday period [1] Group 2 - Haichang Ocean Park's stock has seen a notable increase, rising nearly 15%, with a current price of 0.85 HKD and a trading volume of 377 million HKD [2] - The stock performance reflects a positive market sentiment towards the company, aligning with the broader trends in service consumption and travel demand [2]

Core Viewpoint - The integration of technology and cultural tourism is rapidly evolving, enhancing visitor experiences and driving growth in the tourism sector through immersive and interactive technologies [1][2][3]. Group 1: Technological Innovations in Tourism - The use of holographic images, AI modeling, and smart interactions in performances like "Back to the Journey to the West" in Guizhou showcases how technology enriches cultural experiences [1]. - In Chongqing, thousands of drones create dynamic light shows, illustrating the increasing diversity of tourism experiences enhanced by technology [1]. - The application of AR technology in Shanghai's Yuyuan Garden allows visitors to interact with virtual creatures, merging traditional culture with modern technology [1]. Group 2: Data-Driven Enhancements - Advanced data analysis techniques in Xi'an optimize visitor management by accurately profiling tourists and predicting market demands, thus improving operational efficiency [2]. - The use of drones equipped with visual recognition systems in Hubei allows for personalized photography experiences, enhancing visitor engagement [2]. Group 3: Digital Services and Integration - The "Cloud Tour Suzhou APP" provides comprehensive digital services, integrating information on attractions, accommodations, and local products, facilitating a seamless visitor experience [3]. - Nationwide, the digital transformation completion rate for 5A-level tourist attractions has reached 100%, indicating a significant shift towards digitalization in the tourism industry [3]. Group 4: Cultural and Technological Balance - While technology enhances cultural expression, there is a caution against over-reliance on sensory stimulation that may overshadow cultural depth [3]. - The need for a balanced approach that leverages technology while preserving cultural integrity is emphasized to ensure sustainable development in the tourism sector [3].

Core Insights - Guangdong's consumer market shows signs of recovery, with a retail sales total of 22,932.66 billion yuan in the first half of the year, reflecting a year-on-year growth of 3.5%, which is an acceleration of 1.0 percentage points compared to the first quarter [1][2] - The "old-for-new" policy has significantly boosted the replacement of durable goods, leading to substantial growth in retail sales across various categories, including home appliances and furniture [8][9] - New consumption scenarios, such as indoor skiing and themed tourism, are emerging as key drivers of consumer engagement and spending [3][4] Consumer Market Recovery - The retail sales in Guangdong reached 22,932.66 billion yuan in the first half of the year, with a 3.5% year-on-year increase, indicating a recovery trend [1] - Tourist numbers during the "May Day" holiday increased by 18.7%, with tourism revenue growing by 20.3% [1][5] - The Dragon Boat Festival saw a significant rise in both day and overnight visitors, with increases of 46.55% and 50.71% respectively, and tourism revenue soaring by 58.18% [1] Supply and Demand Interaction - The "old-for-new" policy has been pivotal in driving consumer demand, with retail sales of home appliances and related categories seeing growth rates of 44.9% and 38.5% respectively [8] - New products and services are being introduced to meet consumer needs, creating a positive interaction between consumption and industry [2][9] - The rise of new consumption scenarios is attributed to increased disposable income and technological advancements that support innovative consumer experiences [5][9] New Consumption Scenarios - Indoor skiing has become a popular summer activity in Guangzhou, with user numbers increasing by over 8% year-on-year [3] - The integration of cultural, culinary, and sporting events into tourism has led to innovative consumption experiences, such as themed river cruises [4] - The "holiday economy" and "night economy" are being fully leveraged, with significant increases in tourist numbers and revenue during holiday periods [5] Challenges and Recommendations - Despite the growth, challenges such as homogenization of cultural tourism and insufficient integration of consumption scenarios remain [6][7] - Experts suggest creating new consumption scenarios aligned with local industry strengths and consumer preferences, while also enhancing policy reforms to support innovation [7][9] - There is a need for improved regulatory measures to ensure quality and service standards in the evolving consumer landscape [10]

Group 1 - The core idea is that Suqian City is focusing on new trends in cultural tourism consumption by integrating new business formats and creating new scenarios, particularly through the "pet+" and "coffee+" concepts to enhance service quality and drive high-quality development in cultural tourism [1][2] Group 2 - Suqian is targeting the booming "pet economy" by exploring the construction of pet-friendly scenic areas, starting with the Suqiu District, and equipping attractions with pet-friendly facilities [1] - The city plans to host a series of pet tourism activities such as pet carnivals, fashion shows, and sports events, while also introducing related business formats to create new consumption scenarios [1] - Key scenic areas will be encouraged to add pet play areas, rest stations, and drinking points, promoting a theme of "traveling with pets in Suqian" [1] Group 3 - To attract younger customers, Suqian is unlocking new "coffee and tourism integration" strategies by creating coffee rest areas in scenic spots and developing culturally themed coffee drinks [2] - The city encourages experiential consumption products in cultural tourism areas, such as "underground cellar exploration" and "DIY coffee and wine" [2] - The construction of a water-based coffee bar in Hongze Lake Wetland Scenic Area aims to enhance consumer engagement and increase per capita spending [2]

Core Viewpoint - Guangdong's consumption market shows signs of recovery, driven by new consumption scenarios and supply-side innovations, with a notable increase in retail sales and tourism revenue in the first half of the year [1][2][5]. Consumption Recovery - In the first half of the year, Guangdong's total retail sales of consumer goods reached 22,932.66 billion yuan, a year-on-year increase of 3.5%, with a growth rate acceleration of 1.0 percentage points compared to the first quarter [1]. - The "May Day" holiday saw a 18.7% increase in tourist numbers and a 20.3% increase in tourism revenue [1][5]. New Consumption Scenarios - Unique local events, such as the Dragon Boat Festival and indoor skiing, have become popular consumption hotspots, attracting significant crowds and boosting related industries [1][3][4]. - The indoor skiing venue in Guangzhou reported an over 8% year-on-year increase in users in the first half of the year, with the market share in Guangzhou accounting for 35% [3]. Supply-Side Innovations - The "old-for-new" policy has significantly stimulated the replacement of durable goods, with retail sales of home appliances and furniture increasing by 44.9% and 65.5%, respectively [8]. - New products and services are emerging, filling consumption gaps and leading trends, supported by government policies and corporate innovations [1][8]. Economic Drivers - The dual drive of new consumption scenarios and supply-side innovations is key to the resilience and vitality of Guangdong's consumption market [2]. - Increased resident income and improved consumption environments are essential for boosting consumption [2][9]. Challenges and Recommendations - Despite the growth, challenges such as homogenization of cultural tourism scenes and insufficient integration of scenarios remain [7]. - Experts suggest creating new consumption scenarios aligned with local industry advantages and enhancing policy reforms to match innovation [7][11].

Core Insights - The development of commercial real estate is shifting from "functional consumption" to "scenario consumption," reflecting a change in consumer preferences towards emotional and experiential spending [1][6]. Group 1: Urban Renewal and Commercial Projects - Two major urban renewal commercial projects were launched in Beijing in the first half of the year, with a total area of 240,000 square meters [2]. - The Zhonghai Dajixiang project, featuring traditional courtyard-style architecture, has become a top commercial destination in Beijing, achieving high occupancy rates [2][3]. - The overall opening area of commercial projects in the northern Beijing region reached 430,000 square meters, contributing to new commercial vitality [2]. Group 2: Cultural and Community Integration - The urban renewal strategy emphasizes "preserving the old while renewing," focusing on protecting cultural heritage and integrating commercial activities within historical contexts [2][5]. - The "micro-renewal" concept is being applied in certain neighborhoods, preserving traditional structures while introducing modern commercial elements [4][5]. - The integration of local cultural symbols into commercial experiences aims to create sustainable community development through resident participation and cultural preservation [5]. Group 3: Consumer Trends and Market Outlook - The rise of IP and emotional consumption is becoming a driving force in the commercial sector, with collectibles and experiential products gaining popularity among consumers [6]. - The second half of the year is expected to see over 390,000 square meters of retail properties opening in secondary business districts in Beijing, indicating ongoing growth in the market [8]. - Government initiatives are promoting the development of fashion and technology sectors to stimulate consumer activity and enhance the shopping experience [8].

Core Insights - The annual 618 shopping festival has concluded, showcasing significant sales growth for JD.com and enhancing its brand recognition within the e-commerce sector [1][3] - JD.com has made a strategic entry into the food delivery market, demonstrating that new players can thrive in what is perceived as a saturated market [3][22] Group 1: Sales Performance and Market Trends - During the 618 shopping festival, JD.com reported that 70% of the top 100 brands were Chinese, with product searches featuring "AI elements" and "intangible cultural heritage" increasing by 120% and 270% respectively [20] - Orders from rural areas surged over 130%, with user numbers increasing by more than 140%, indicating strong consumption vitality in lower-tier markets [20] - The introduction of instant retail has led to a daily order volume exceeding 25 million, with the number of quality dining establishments rising to 1.5 million [20][22] Group 2: Innovations in Retail Experience - JD.com MALL emphasizes experiential shopping, featuring over 200 global brands and 200,000 products, akin to a physical version of the JD.com app [8][14] - The store includes various experience zones, allowing customers to interact with products, which helps reduce impulse buying and enhances product understanding [11][14] - JD.com MALL is also the first cross-border experience store in North China, allowing customers to experience imported products before ordering online [14] Group 3: Strategic Developments in Delivery Services - JD.com has rapidly expanded its food delivery service, achieving results in three months that competitors took three years to reach, with over 12,000 full-time delivery personnel [22] - The company has implemented strict standards for merchants and low commission rates, aiming to maintain quality while expanding its market presence [22] - Technological advancements in logistics, including the use of drones and AI, have improved efficiency in delivery and customer service [25][28] Group 4: Future Outlook and Competitive Position - JD.com aims to balance low prices with high-quality service, indicating a commitment to enhancing customer experience [29][32] - The company is expected to continue expanding its business lines, with potential moves into cultural tourism and other sectors [29] - JD.com remains in a strong competitive position, leveraging new retail models and consumer trends to maintain its market leadership [30][32]