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smart越大,销量越差? CEO曾拒价格战,如今降价又刺老车主
Xin Lang Ke Ji· 2025-12-16 02:32
横向比较的话,这款车甚至比特斯拉Model Y 2025还要长,其尺寸分别为4790/2129/1624。 一些奔驰和smart车主也对比表达了不理解,"这个车的尺寸比奔驰C级车都要大一圈,太夸张了","越 来越离谱,smart不就是小巧、方便吗!" smart品牌诞生于1994年,起初奔驰给其的定位是超微型紧凑式汽车,与宝马MINI一起成为精品小车市 场的双雄。 "现在的smart,连NBA前球星奥尼尔坐进去,都绰绰有余!" 在人们对smart车型大小议论纷纷之际,工信部又公布了smart首款中型轿车精灵6的申报信息,车长近5 米,也是史上最大的smart。这一长度甚至超过了特斯拉Model Y 2025。 曾经以"小巧灵动"为标签的它,虽然越做越大,但国内销量却越来越差——第三方数据显示,smart目 前国内的月销量回落至2000辆区间。专家直言,尺寸越大越与smart情怀相悖,"老粉不买账、新客不认 可"。若仍只靠"变大+情怀",难以扭转下滑趋势 。 另外,不少老车主反馈遭遇价格和配置背刺。一些老车主的座椅通风和方向盘加热功能需要付费近3000 元开通,而新款车型直接免费,他们纷纷在线喊话smart全球 ...
smart越大销量越差? CEO曾拒价格战 如今降价又刺老车主
Xin Lang Ke Ji· 2025-12-16 02:12
"现在的smart,连NBA前球星奥尼尔坐进去,都绰绰有余!" 在人们对smart车型大小议论纷纷之际,工信部又公布了smart首款中型轿车精灵6的申报信息,车长近5 米,也是史上最大的smart。这一长度甚至超过了特斯拉Model Y 2025。 曾经以"小巧灵动"为标签的它,虽然越做越大,但国内销量却越来越差——第三方数据显示,smart目 前国内的月销量回落至2000辆区间。专家直言,尺寸越大越与smart情怀相悖,"老粉不买账、新客不认 可"。若仍只靠"变大+情怀",难以扭转下滑趋势 。 另外,不少老车主反馈遭遇价格和配置背刺。一些老车主的座椅通风和方向盘加热功能需要付费近3000 元开通,而新款车型直接免费,他们纷纷在线喊话smart全球CEO佟湘北给予解锁。 车越做越大,比Model Y还要长 在工信部最新发布的第402批《道路机动车辆生产企业及产品公告》中,smart精灵6 EHD正式完成申 报,为该品牌首款中型豪华掀背轿车。 申报信息显示,新车长宽高分别为4906/1922/1508mm,轴距2926mm。车长近5米的smart精灵6 EHD, 也是史上最大的smart车型。?这意味着曾经以" ...
2025德国红点奖为何颁发给这个中德产学研合作项目?
Core Points - Mercedes-Benz's interactive embroidery car interior project "LumiStitch" won the 2025 Red Dot Concept Design Award, showcasing a blend of Chinese landscape aesthetics and advanced smart materials [1][4] - The collaboration between Mercedes-Benz and Tsinghua University has been ongoing for over a decade, focusing on cutting-edge technologies in electric mobility, intelligent connectivity, and digital R&D [3][6] - The "LumiStitch" project combines smart lighting fibers with traditional embroidery techniques, creating a new interactive experience in automotive interior design [3][4] Collaboration and Achievements - The partnership between Mercedes-Benz and Tsinghua University has produced significant research outcomes in various fields, including electric mobility and smart connectivity, with a focus on battery technology and vehicle-to-grid (V2G) innovations [4][5] - The collaboration has evolved from establishing a "Sustainable Transportation Joint Research Center" to a "Sustainable Transportation Joint Research Institute," exemplifying Sino-German academic and industrial cooperation [6] - Mercedes-Benz has built a robust cooperative network in China, marking the 20th anniversary of its R&D presence in the country, with the new all-electric CLA model as a testament to its advancements in electrification and digitalization [6][7] Future Directions - Mercedes-Benz aims to deepen its collaboration with Tsinghua University and other leading tech companies to develop products and services tailored to Chinese customer needs, emphasizing innovation in electrification and intelligent technology [7]
中德产学研合作再结硕果:梅赛德斯-奔驰和清华大学合作项目斩获2025德国红点奖
Zhong Guo Jing Ji Wang· 2025-10-17 10:09
Core Viewpoint - Mercedes-Benz's collaboration with Tsinghua University on the interactive embroidery car interior project "LumiStitch" has won the 2025 Red Dot Concept Design Award, showcasing a blend of Chinese aesthetics and advanced smart materials in automotive design [1][3]. Group 1: Project Overview - The "LumiStitch" project is inspired by Chinese landscape aesthetics, combining smart materials with traditional embroidery techniques to create an innovative smart cockpit experience [1][3]. - The project features Mercedes-Benz's smart cockpit utilizing advanced materials that respond to gestures and environmental light changes, presenting traditional embroidery in a new light through an intelligent lighting system [2][3]. Group 2: Collaboration Significance - The partnership between Mercedes-Benz and Tsinghua University has been ongoing for over a decade, establishing a benchmark for Sino-German industry-academia cooperation, with research covering electric mobility, intelligent connectivity, and digitalization [3][6][7]. - The collaboration has led to significant advancements in battery technology, vehicle-to-grid (V2G) research, and the application of visual language models (VLM) in smart cockpits, among other areas [6][7]. Group 3: Future Directions - Mercedes-Benz aims to deepen its collaboration with Tsinghua University, focusing on innovative and aesthetically pleasing smart experiences for customers, while also expanding its partnerships with leading tech companies in China [3][7]. - The company is committed to nurturing talent in the automotive industry through practical teaching bases and supporting youth participation in global climate actions for sustainable development [7].