"现在的smart，连NBA前球星奥尼尔坐进去，都绰绰有余！" 在人们对smart车型大小议论纷纷之际，工信部又公布了smart首款中型轿车精灵6的申报信息，车长近5 米，也是史上最大的smart。这一长度甚至超过了特斯拉Model Y 2025。 曾经以"小巧灵动"为标签的它，虽然越做越大，但国内销量却越来越差——第三方数据显示，smart目 前国内的月销量回落至2000辆区间。专家直言，尺寸越大越与smart情怀相悖，"老粉不买账、新客不认 可"。若仍只靠"变大+情怀"，难以扭转下滑趋势 。 另外，不少老车主反馈遭遇价格和配置背刺。一些老车主的座椅通风和方向盘加热功能需要付费近3000 元开通，而新款车型直接免费，他们纷纷在线喊话smart全球CEO佟湘北给予解锁。 车越做越大，比Model Y还要长 在工信部最新发布的第402批《道路机动车辆生产企业及产品公告》中，smart精灵6 EHD正式完成申 报，为该品牌首款中型豪华掀背轿车。 申报信息显示，新车长宽高分别为4906/1922/1508mm，轴距2926mm。车长近5米的smart精灵6 EHD， 也是史上最大的smart车型。?这意味着曾经以" ...

Core Insights - NIO's new brand "Firefly" has achieved a sales volume of 3,680 units in its first complete month of delivery, surpassing the combined sales of Mini and Smart electric vehicles in April [1][15] - The company aims to reach a monthly sales target of 50,000 units by Q4 2025, with Firefly expected to contribute 3,000 to 5,000 units [1][16] - The Firefly brand targets middle-class families and young consumers who prioritize emotional value and design over cost [2][4] Sales Performance - Firefly's sales in May exceeded those of Mini and Smart combined, indicating strong market acceptance [1][15] - The A0 segment, which includes Firefly, saw a significant year-on-year growth of 94% in wholesale sales in April 2025 [14] Market Positioning - Firefly is positioned as a premium small car, competing against models like BMW Mini, Mercedes Smart, and Volkswagen ID.3 [4][8] - The brand's unique design has garnered attention, transforming it into a "social media star" at events like the Shanghai Auto Show [1][2] User Demographics - Firefly's customers are primarily existing car owners looking for a second vehicle or young professionals seeking their first car [2][4] - The emotional value and distinctive design of Firefly appeal to consumers who are willing to pay a premium for these attributes [2][4] Product Features - Firefly features a user-friendly interface and advanced driving assistance systems, including a high-performance hardware setup [9] - The vehicle offers ample storage space, with a total capacity of 1,253 liters in the trunk and 92 liters in the front [9] Challenges and Concerns - Despite initial success, Firefly faces challenges in sales training and customer service, with reports of sales staff lacking product knowledge [12] - The vehicle's battery and lack of certain features, such as a heat pump air conditioning system, have raised concerns among potential buyers [13] Strategic Direction - NIO is integrating Firefly into its main operations to streamline resources and enhance profitability ahead of the Q4 2025 targets [16] - The brand's focus on emotional value may clash with the need for profitability, highlighting a tension between market positioning and financial sustainability [16]