奥尔良烤鸡

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新华网财经观察丨线下“硬折扣”超市火了
Xin Hua Wang· 2025-10-11 04:17
新华网北京10月11日电 题:线下"硬折扣"超市火了 新华网记者 陈凯茵 "十一"假期期间,家住北京市石景山区的王阿姨发现小区附近新开了一家折扣超市。她常买的牛奶比网购还 便宜,生产日期也很新鲜;货架上的鸡蛋、果蔬价格更是亲民,让她忍不住多买了几样。 记者注意到,近年来这类主打平价的超市正更多出现在街头巷尾。它们不同于传统超市阶段性的"特价促 销",也区别于依赖临期、尾货的"软折扣",而是通过重构供应链、压缩中间环节、优化运营效率,实现"天天低 价"的"硬折扣"。 事实上,"硬折扣"在海外一些地方并不是新鲜事物,例如德国零售品牌奥乐齐(ALDI)早在1913年创立,运 营已超百年。2019年进入中国市场后,奥乐齐在上海、江苏等地布局,截至今年已开出77家门店。 在部分地区,"硬折扣"超市品牌也逐步形成规模。湖南品牌乐尔乐自2011年创立以来,门店数已突破千家; 起源于天津的"爱折扣"在山西、河南、河北、安徽等地开出约50家门店;深耕重庆市场的"条码批发部"则已布局 约200家门店。 为何火了? 18.9元一盒的进口冰鲜三文鱼,16.9元一只的奥尔良烤鸡,16.9元一公斤的西梅还附带甜度检测……位于浙江 省杭州 ...
永辉“胖东来模式”焕新萧山宝龙,老商圈焕发新生机!
Sou Hu Cai Jing· 2025-08-22 12:33
Group 1 - The core viewpoint of the article highlights the successful transformation and upgrade of the Xiaoshan Baolong shopping district in Hangzhou, marked by the reopening of Yonghui Supermarket with the "Pang Donglai model" [1] - Yonghui Supermarket's Xiaoshan Baolong store has optimized its product structure by removing 5,933 items and adding 3,016 new products, resulting in a new product addition rate of over 32% [1][3] - The store's product structure now meets 80% of the Pang Donglai standard, with imported goods accounting for 18% of the total [1] Group 2 - The fresh food section has introduced popular items such as Korean fried chicken and Orleans roasted chicken, enhancing the shopping experience with on-site preparation [3] - The bakery section features over 90 new products, including self-developed popular items like duck milk bread and harvest joy European bread [3] - The store has also introduced a variety of Xinjiang fruits during the Xinjiang Fruit Festival, allowing customers to enjoy unique flavors [3] Group 3 - Yonghui Supermarket has made significant upgrades to the shopping environment and services, including wider shopping aisles and the addition of facilities like height and blood pressure measurement tools, free charging stations, and a mother-baby room [3][5] - Attention to detail includes providing magnifying glasses for product information, labeling fruit cut packaging with sweetness levels, and offering isolation bags in the towel and sock sections [5] - The store has increased its employee count to 179, raised the minimum salary to 5,600 yuan, and enhanced employee benefits, fostering a sense of belonging and happiness among staff [5] Group 4 - The successful renovation of Yonghui Supermarket not only provides high-quality products and personalized services to local residents but also significantly enhances the shopping district's customer attraction and consumption experience [5] - This transformation revitalizes the shopping district's foot traffic and atmosphere, injecting new life and vitality into the area [5] - The regional manager of Yonghui Supermarket expressed the goal of attracting more quality-seeking young consumers back to physical stores, contributing to a more comprehensive and high-quality "15-minute convenient living circle" for Hangzhou residents [7]
中产超市,被抠门人抢成菜场甩卖了
创业邦· 2025-06-30 10:49
Core Viewpoint - The article discusses the phenomenon of "discount supermarkets" that have become popular among working-class individuals, highlighting their strategies for attracting customers through late-night discounts and the cultural shift in consumer behavior towards seeking value in food purchases [6][29]. Group 1: Consumer Behavior - Working-class individuals have adapted to shopping at supermarkets after hours to take advantage of discounts on perishable goods, transforming their shopping experience into a form of entertainment [6][8]. - Social media challenges related to late-night shopping have emerged, showcasing the excitement of finding bargains and the community aspect of this shopping behavior [8][27]. - The types of products being purchased have shifted from traditional staples to more gourmet items like sushi and baked goods, indicating a change in consumer preferences [23][25]. Group 2: Supermarket Strategies - Supermarkets like Hema, Yonghui, and Walmart are implementing strategies to manage food waste and ensure freshness by offering discounts on items nearing their expiration dates [34][41]. - The article notes that these supermarkets are not only responding to consumer demand for lower prices but are also addressing food safety concerns by promoting fresh and safe food options [29][30]. - The "discount supermarket" model is not a new concept but has been adapted from smaller businesses that have long utilized similar strategies to minimize waste and attract price-sensitive customers [42][45]. Group 3: Market Trends - The market for near-expiry food products is growing, with the industry expected to reach a scale of 401 billion yuan by 2025, reflecting a significant shift in consumer attitudes towards food waste and value [50][51]. - The rise of online platforms and apps for purchasing discounted food items indicates a trend towards digital solutions in the food retail sector, catering to the needs of budget-conscious consumers [48][49].