Group 1 - The establishment of Nan Kong Luo Jia Tourism Development Co., Ltd. marks a significant step for Aoya Co., Ltd. in the cultural tourism sector [1] - The project aims to support the application for a 5A scenic area in the Quzhou Ancient City Cultural Tourism Zone, with a total investment of approximately 942 million yuan [2] - Aoya Co., Ltd. has a clear strategic direction of "creative design + parent-child cultural tourism dual drive, AIGC + IP dual engine" [2][3] Group 2 - Aoya Co., Ltd. has accelerated its layout in the cultural tourism sector since its listing in 2021, with a reported revenue decline of 13.77% to 413 million yuan in 2024 [3] - The investment in the Yan Jia Yu Island construction project aligns with the company's long-term development strategy and will strengthen its position in the cultural tourism industry [3] - The project is expected to transform the Quzhou Ancient City Cultural Tourism Zone into a new cultural tourism landmark in the Yangtze River Delta and nationwide [3]

Group 1: Company Overview and Strategy - The company focuses on the "Cultural Tourism +" national trend series IP, which will be launched in line with project openings [2] - The core strategy involves building a diverse IP matrix, including popular national trend series and collaborations with female artists [2] Group 2: Consumer Insights and IP Development - The company president possesses strong consumer insights and innovation capabilities, contributing to the popularity of IPs like the "Shadow Rabbit" for Tangshan and the "Kirin Family" for Longgang [3] - The transition from pure IP content to "IP + Scene" has been well-received by clients and users, enhancing the company's confidence in IP development [3] Group 3: IP Rights and Talent Acquisition - IP rights for self-operated parks belong to the company, while those created for clients are typically owned by the clients based on contractual agreements [4] - The company is actively recruiting C-end business talents and transitioning designers to enhance its talent pool in the IP sector [5] Group 4: Market Expansion and Performance - The company has initiated a scenic area empowerment plan and a strategy to penetrate lower-tier markets, observing a positive trend in order volume [6] - Recent initiatives, such as the children's friendly market in Guangzhou, have received enthusiastic responses, indicating strong market demand [6] Group 5: Information Disclosure Compliance - The company adhered to information disclosure regulations, ensuring that no undisclosed significant information was shared during the investor relations activity [6]

Core Viewpoint - The investor relations event held by Aoya Co., Ltd. highlighted the company's significant stock performance and strategic goals, aiming to transform into a global cross-media entertainment group, drawing comparisons to Pop Mart's "IP + experience" model [1][2]. Group 1: Company Performance and Strategy - Aoya Co., Ltd. has seen a stock price increase of 41.6% over the past month, attracting participation from 45 institutions and 52 professionals during the investor relations event [1]. - The company aims to focus on becoming a global cross-media entertainment group, with a strategic shift towards the "AI + IP" dual engine model, targeting a market value of 100 billion [2]. - The core business gross margin is expected to remain in the top tier of the industry, with the children's friendly cultural tourism business contributing 40.37% to revenue [2]. Group 2: IP Development and AI Integration - Aoya has established JoyKey, a dedicated company for IP incubation and operation, to enhance its IP business from project-based models to independent consumer brand operations [3]. - The company plans to launch its independent IP authorization business, with a ceremony scheduled for June 1, leveraging the upcoming opening of the Luojia brand in Zhengzhou [3]. - Aoya has made significant investments in AI, creating the "Aoya City Cultural Tourism Renewal Model," which integrates over 5,000 project experiences and has been applied in more than 30 projects [4]. Group 3: Project Developments and Future Outlook - Aoya has reported a 24% year-on-year increase in contract completion amounts, with ongoing projects like the Yanjia Yu Island construction expected to become new industry landmarks [6]. - The company is optimistic about its revenue and profit outlook for 2025, focusing on quality improvement and efficiency enhancement based on previous year's performance [6]. - The investor relations event provided clarity on Aoya's strategic layout and future planning, reinforcing investor confidence in the company's innovative capabilities and growth potential [6].

Company Overview - Shenzhen Aoya Design Co., Ltd. has a history of focusing on children's growth and natural education, establishing the "Luojia Children" brand in 2011 with a vision to create sustainable happiness for children [2] - The company has transitioned from providing IP design services to independent brand operation with the establishment of JoyKey [2] Market Position and Strategy - The target customer base includes the existing parent-child demographic, particularly "super moms" willing to pay for quality experiences [3] - The company aims to leverage private operations and self-media marketing to enhance resource utilization and drive traffic conversion [3] Financial Performance and Projections - In 2024, the company reported no revenue from its own IP derivative products, with most income coming from secondary sales of cultural tourism projects [4] - The revenue structure has shifted from 83.85% in landscape design in 2020 to 52.16% in 2024, while the share of comprehensive cultural tourism business has increased to 40.37% [5] Business Development and Orders - As of May 9, 2025, the company reported a 24% year-on-year increase in signed contracts, indicating a positive trend in business development [6] AI and Technology Investment - The company plans to maintain its R&D investment to support AI applications, which have shown significant efficiency improvements in project planning [7][8] - The AI model can reduce project planning time from two weeks to a few hours, enhancing design efficiency [7] Risk Management - The company acknowledges uncertainties in market expansion and operational management of its IP business, urging investors to be cautious [4][8] - There is a careful approach to acquisitions in the collectible toy sector, focusing on self-incubation rather than high-cost acquisitions [9] Incentives and Future Plans - The company is exploring various incentive mechanisms to attract and retain talent in the creative industry [10] - Future sales strategies will focus on light asset operations and building a "ToB-toC-toB" industry loop [10]

证券代码：300949 证券简称：奥雅股份 深圳奥雅设计股份有限公司投资者关系活动记录表 | 编号：2025-004 | | --- | | 投资者关系活动 | ☑特定对象调研 | □分析师会议 | | --- | --- | --- | | 类别 | □媒体采访 | ☑业绩说明会 | | | □新闻发布会 | □路演活动/策略会 | | | □现场参观 | □其他 | | 参与单位名称及 | 1、线下调研：中信证券、永赢基金、厚璞資產、东方财富 | | | 人员姓名 | 2、线上参与公司 2024 | 年度业绩说明会的全体投资者 | | 时间 | 1、2025 年 月 5 9 | 日线下（上午 10:00-12:00） | | | 2、2025 年 月 5 9 | 日线上（下午 15:00-17:00） | | 地点 | 1、上海子公司会议室 | | | | 2、价值在线(https://www.ir-online.cn/) | | | 上市公司接待人 | 1、线下调研： | | | 员姓名 | 董事、总裁兼财务总监 | 李方悦 | | | 董秘兼财务副总监 | 傅佳敏 | | | 2、业绩说明会： | | ...

Core Viewpoint - In 2024, Aoya Co., Ltd. (300949.SZ) reported a revenue of 413 million yuan, a year-on-year decrease of 13.77%, primarily due to the impact of government fiscal tightening and macroeconomic pressures leading to project delays and cancellations [1][2]. Financial Performance - The company experienced a significant improvement in operating cash flow, with net outflow reduced by 81.56% [3]. - The core business gross margin stood at 42.68%, placing Aoya in the top tier of the industry [5]. Business Strategy - Aoya's core business includes "creative design + parent-child cultural tourism," leveraging an "AI + IP" dual-engine strategy to navigate through industry challenges [1][3]. - The company aims to become a leading service provider for stock asset appreciation and a brand operator in parent-child cultural tourism [5]. Market Position and Opportunities - Aoya has successfully bid for key urban renewal projects, such as the comprehensive development of the Guanyin community in Henan, which is expected to boost regional annual output value by over 2 billion yuan [5][6]. - The urban renewal business has surpassed traditional business in contract value contribution, aligning with national development trends [6]. Innovation and Technology - Aoya has introduced the "Aoya Urban Cultural Tourism Renewal Model," a multi-modal large model focused on urban cultural tourism design, enhancing operational efficiency [10][12]. - The company has increased R&D investment by nearly 30% in 2024, emphasizing AI as a core driver of its strategy [11]. IP Development - Aoya established JoyKey Culture to manage IP incubation and commercialization, aiming to create a sustainable business model around IP [13][15]. - The "Luo Jia Children's" brand has expanded to over 250 projects across 50 cities, serving more than a million families [9]. Future Outlook - The company targets a revenue contribution of 85% from strategic businesses like urban renewal and Luo Jia Children's over the next three years [9]. - Aoya's strategic focus on integrating IP with cultural tourism is expected to redefine user experiences and enhance market competitiveness [16].