Investment Rating - The report indicates a strong growth potential for the ready-to-eat tonics market, highlighting it as a vibrant segment within the traditional tonic industry [17]. Core Insights - The ready-to-eat tonic market in China has experienced significant growth, doubling in size from 2018 to 2024, and is now a dominant force in the traditional tonic market [17]. - The evolution of ready-to-eat tonics reflects a shift from traditional consumption to modern, convenient formats that cater to the health-conscious younger demographic [13]. - The market is characterized by a diverse range of products, including instant bird's nest, sea cucumber, and herbal tonics, each targeting specific consumer needs [22][9]. Summary by Sections 1. Definition and Classification of Ready-to-Eat Tonics - Ready-to-eat tonics are defined as products based on traditional Chinese medicine and nutritional principles, designed for convenience and immediate consumption [9]. - Key categories include traditional Chinese tonics, medicinal food tonics, and ready-to-eat seafood products, each emphasizing different health benefits [6][7][8]. 2. Development of the Ready-to-Eat Tonic Market in China - The market has evolved through several phases, from traditional tonic consumption to the emergence of ready-to-eat products that appeal to younger consumers [10][11]. - The shift towards convenience and health awareness has driven the growth of ready-to-eat tonics, making them a regular consumption item rather than a luxury [13]. 3. Market Growth and Structure - The ready-to-eat tonic market has shown explosive growth, with projections indicating it will capture a significant share of the traditional tonic market by 2024 [17]. - The market structure is changing, with ready-to-eat products becoming the leading category, reflecting a fundamental shift in consumer habits [17]. 4. Dominant Categories in the Ready-to-Eat Tonic Market - Six main categories dominate the market, with instant bird's nest and instant ginseng showing the highest growth rates [22]. - Instant ginseng has transformed from a traditional tonic to a popular functional beverage among younger consumers [34]. 5. Freshly Stewed Bird's Nest Market - The freshly stewed bird's nest segment has emerged as a significant growth area, driven by innovations in product form and supply chain management [27]. - This segment has seen rapid expansion, with major brands capturing substantial market shares [26]. 6. Instant Ginseng Market - The instant ginseng market is experiencing rapid growth, appealing to younger consumers seeking energy and vitality [34]. - Brands are innovating with packaging and marketing strategies to attract a broader audience [33]. 7. Industry Chain Analysis - The industry chain is characterized by high-value raw materials, innovative processing, and strong brand marketing [39]. - The middle segment of the chain focuses on transforming traditional ingredients into convenient products, emphasizing brand trust and consumer engagement [47]. 8. Future Opportunities and Challenges - The "silver economy" presents a significant opportunity for ready-to-eat tonics, catering to the aging population's needs [56]. - Challenges include raw material supply constraints and the need for brands to establish scientific credibility to regain consumer trust [61][62].

Investment Rating - The report does not explicitly state an investment rating for the ready-to-eat tonics industry Core Insights - The ready-to-eat tonics market in China has evolved significantly, transitioning from traditional supplements to modern, convenient products that cater to the health-conscious younger generation [12][16] - The market is experiencing rapid growth, with ready-to-eat tonics projected to capture a significant share of the traditional tonic market by 2024, indicating a fundamental shift in consumer habits [16] - Six main categories dominate the ready-to-eat tonics market, including instant Ejiao, fresh stewed bird's nest, instant ginseng, instant sea cucumber, instant flower glue, and goji berry extract, each with distinct market shares [19][21] Summary by Sections 1. Definition and Classification of Ready-to-Eat Tonics - Ready-to-eat tonics are defined as products based on traditional Chinese medicine and nutritional principles, made from beneficial ingredients that can be consumed directly or with minimal preparation [8] - The core features of these products include health benefits, convenience, and a trend towards snackification [8] 2. Development of the Ready-to-Eat Tonics Market in China - The market has evolved through several phases, from traditional supplements to the current focus on convenience and health, driven by changing consumer preferences and lifestyle [12][9] 3. Market Growth and Structure - The ready-to-eat tonics segment has seen substantial growth, with its market size projected to reach significant figures by 2024, indicating a shift towards convenience and modern consumption patterns [14][16] - The ready-to-eat tonics market is expected to account for over 50% of the traditional tonic market by 2024, highlighting a major transformation in consumer behavior [16] 4. Dominant Categories in the Market - The six leading categories in the ready-to-eat tonics market include: - Instant Ejiao (25%) - Fresh stewed bird's nest (20%) - Instant ginseng (12%) - Instant sea cucumber (8%) - Instant flower glue (7%) - Goji berry extract (5%) [19][21] 5. Fresh Stewed Bird's Nest Market Dynamics - The fresh stewed bird's nest market has emerged as a significant segment, with rapid growth driven by innovative product forms and effective marketing strategies [26][25] 6. Instant Ejiao Market Trends - The instant Ejiao market has transitioned from a gift-oriented product to a fast-moving consumer good, with instant Ejiao cakes becoming the dominant product [30][32] 7. Instant Ginseng Market Insights - The instant ginseng market is experiencing the fastest growth, appealing to younger consumers seeking energy and vitality [33][35] 8. Industry Chain Analysis - The industry chain consists of upstream raw material supply, midstream processing and branding, and downstream sales channels, with innovation in the midstream being crucial for market success [38][40] 9. Future Opportunities and Challenges - The "silver economy" presents a significant opportunity for growth, with products tailored for older consumers expected to gain traction [57] - Challenges include raw material supply constraints and increasing competition leading to market saturation [62][63]

Core Insights - The report analyzes the instant nourishing food market in China, projecting significant growth and a shift in consumer preferences towards convenient and health-oriented products [1][2]. Market Overview - The instant nourishing food market is expected to double in size from 2018 to 2024, capturing 51.6% of the traditional nourishing food market by 2024 [1][14]. - Six main categories dominate the market: instant Ejiao (25%), fresh stewed bird's nest (20%), instant ginseng (12%), instant sea cucumber (8%), instant fish maw (7%), and goji berry puree (5%) [1][15]. Industry Development - The development of instant nourishing foods reflects a transition from traditional nourishing practices to modern, convenient consumption, characterized by five stages: traditional nourishment, canned products, market segmentation, youth engagement, and standardization [1][11]. - The market has evolved from a focus on heavy nourishment to lighter health-oriented products, aligning with modern consumer lifestyles [1][11]. Consumer Demographics - The primary consumer demographic for instant nourishing foods is aged 21-40, accounting for 78% of the market, driven by motivations such as beauty, fatigue relief, and basic health maintenance [2][38]. Competitive Landscape - Leading brands like Yanzhiwu have transitioned from traditional dry products to instant and fresh stewed categories, leveraging multi-channel advantages to become industry leaders [2][2]. - The market is characterized by a high concentration of top brands, particularly in categories like fresh stewed bird's nest and instant Ejiao, indicating a significant "Matthew Effect" [2][34]. Future Opportunities - The aging population presents opportunities for products tailored to older consumers, while innovations in functional formulations and global market expansion strategies offer additional growth avenues [2][2].

Core Insights - Tianjin's Changlu Hangu Salt Field celebrated its 1100th anniversary, marking a significant milestone in its history and development [1][2] - The salt field has signed multiple cooperation agreements to expand its industrial chain and enhance external collaborations, injecting new momentum into regional economic development [1][2] Company Overview - Established in 925 AD, the Changlu Hangu Salt Field has evolved from a traditional salt production site to a comprehensive enterprise integrating sea salt production, salt chemical industry, cultural tourism, and new energy development [2] - The salt field is recognized as the first designated producer of edible salt in China, with its "Luhua" brand salt widely distributed in domestic and international markets [2] Industry Development - The salt field is actively promoting the integration of culture, industry, and tourism, creating a diversified industrial development pattern [2] - Recent innovations include the launch of the "Zhiyang Academy" cultural tourism project and new products such as ecological sea salt and ready-to-eat sea cucumbers, showcasing its exploration in "salt + culture tourism" and ecological product development [2]

Core Viewpoint - The article discusses how the company is redefining consumer expectations for sea cucumbers through innovative processing techniques that preserve nutritional value and enhance taste, moving away from traditional dried sea cucumbers [5][9][10]. Group 1: Historical Context and Market Evolution - Sea cucumbers have a long history in human consumption, dating back over 1700 years, initially valued for their nutritional benefits [2][3]. - Traditionally, sea cucumbers were considered a luxury item, but the industry has been constrained by the drying and rehydration processes that lead to significant nutrient loss [4][5]. Group 2: Nutritional Challenges and Innovations - Research revealed that traditional rehydration methods result in over 60% loss of key nutrients such as saponins and amino acids, leading to a diminished product value [5][6]. - The company identified these nutritional losses as a critical issue and began developing solutions, leading to the creation of fresh-cooked sea cucumbers that do not require rehydration or high-temperature cooking [6][9]. Group 3: Technological Advancements - The company developed a proprietary "dual-chamber fresh-lock" technology that maintains the structural integrity of collagen and muscle fibers while enhancing the natural flavor of sea cucumbers [7][22]. - This technology allows for the preservation of essential nutrients, achieving a retention rate of core nutrients that is ten times higher than traditional methods [9][22]. Group 4: Market Positioning and Consumer Education - The company aims to educate consumers about the benefits of fresh-cooked sea cucumbers, which are positioned as a healthier alternative to traditional dried products [7][35]. - The introduction of fresh-cooked sea cucumbers is seen as a response to changing consumer preferences, particularly among health-conscious individuals [30][34]. Group 5: Competitive Landscape and Future Outlook - The company is focused on establishing itself as a leader in the fresh-cooked sea cucumber market, leveraging its unique processing techniques and high-quality raw materials sourced from its coastal facilities [28][34]. - The market for sea cucumbers is substantial, with potential for growth as consumer demand for healthy, convenient food options increases [30][34].

Group 1 - The event "Media Look at China Life" held in Yantai emphasizes the importance of insurance in promoting inclusive finance and social responsibility [1] - Yantai is recognized as the permanent host of the World Sea Cucumber Industry Expo and is the largest breeding and processing base for sea cucumbers in China, with 46 provincial-level marine ranches [3][4] - Insurance is becoming a crucial support for the sea cucumber industry, providing safety for divers and the entire supply chain [4][16] Group 2 - The company Dongyu has over 100,000 acres of quality sea area and employs many divers for sea cucumber harvesting, with each diver capable of catching thousands of pounds daily [4][5] - Since 2022, Dongyu has partnered with China Life to provide group accident and medical insurance for its divers, enhancing their safety and peace of mind [5][6] - The sea cucumber industry in Yantai has a complete supply chain, with a total national production of 292,000 tons in 2023, making China the world's largest producer [6][16] Group 3 - Dongyu has invested significantly in marine ranching and has received high-tech enterprise certification, holding 49 patents and 32 trademarks [6][7] - The company utilizes an organic wild breeding method, requiring 5 to 8 years for sea cucumbers to reach harvest size, ensuring high quality [6][7] - Dongyu has developed a comprehensive product line, including fresh, salted, and processed sea cucumber products, contributing to the industry's growth [9][16] Group 4 - The collaboration between Dongyu and China Life serves as a model for insurance's role in supporting the blue economy, highlighting the need for comprehensive risk management across the industry [13][16] - Future opportunities for insurance in the sea cucumber industry include natural disaster insurance, product quality insurance, and logistics transportation insurance [13][16] - The integration of insurance into the blue economy is expected to promote safer, more stable, and sustainable industry development [16]

这是新消费智库第 2 6 4 9 期文章 新消费导读 打造百亿级海参产业生态圈。 编辑：竺天 审核： Single 2025 年 6 月 6 日， " 京东超市与好当家共建威海刺参合作基地启 动仪式 " 在山东威海好当家海洋牧场隆重举行。双方将依托京东全渠 道生态与好当家全产业链优势，构建从 " 深海牧场到消费餐桌 " 的品质闭环。以 " 产业链、供应链、价值链 " 三链融合模式推动威海刺参 产业 高质量发展，赋能乡村振兴。 强强联合： 地理标志产品 × 数智化生态 威海刺参作为国家地理标志产品，承载着深厚的海洋文化与高品 质基因。好当家作为行业领军企业，拥有 47 年海参全产业链经验，连续 16 年荣获国家有机产品认证，并两度摘 得国家科技进步奖。京 东超市凭借 " 三网通 " 供应链体系与亿级流量场，为威海刺参提供数字 化 营销、全渠道渗透及溯源技术支撑。双方合作将实现原产地直供与 消费信任的双向赋能，重塑海参消费体验。 政企协三方聚力， 共绘产业蓝图 启动仪式汇聚政府、企业及行业权威代表。威海海参产业协会秘 书长刘尊鹏指出： " 此次合作是行业标准化、品牌化升级的关键一步， 将 引领威海海参产业高质量发 ...