文｜快消前瞻 本篇报道快消前瞻将从人口结构驱动、代际消费演化、行业结构升级、赛道细分化发展与资本市场动态五大维度，系统解析这条万亿级新兴赛道的结构逻辑 与增长潜力，剖析"宠物不止是宠物"的本质：这是新一代中国人生活方式与价值观的具象化表达。 老龄化、少子化、单身化人口结构驱动的刚需爆发 一、全球视野下的扩张与分化：中国渗透率仍具空间 根据《2025年中国宠物行业白皮书》，截至2024年，中国城镇犬猫总数已超过 1.2亿只，消费市场规模达 3002亿元，同比增长 7.5%，近六年复合增长率 （CAGR）约为 9.9%。其中，宠物猫市场增长尤为强劲，规模由2018年的652亿元增长至2024年的1445亿元，CAGR达 14.2%，呈现出猫经济崛起的鲜明趋 势。预计到2027年，中国城镇宠物消费市场总规模有望达到 4042亿元，继续保持稳步扩张。 前言 老龄化让宠物成为银发族的精神陪伴，独居青年用"毛孩子"填补孤独与社交空白，年轻人一边在烘焙粮、智能猫砂盆上大手笔，一边用宠物殡葬走完情 感"最后一公里"…… 资本疯狂涌入、品牌结构重构、平台集体加码……宠物经济，正成为新时代情绪消费与科技商业的最大爆点之一。 截图 ...

Core Insights - The demand for pet-friendly services is increasing due to the growing number of pet owners and the expanding pet market in China [2][3] - Hilton Group is enhancing its pet-friendly services across nearly 160 hotels, offering complimentary pet food, toys, and other amenities [2][5][7] Pet Market Growth - According to the "2025 China Pet Industry White Paper," the number of pets in China is projected to reach 124.11 million by 2024, a 2.1% increase from 2023 [3] - The number of pet dogs is expected to grow by 1.6% to 52.58 million, while pet cats will increase by 2.5% to 71.53 million [3] Industry Trends - The concept of "pet-friendly spaces" is expanding, with various industries, including hospitality, FMCG, and commercial real estate, collaborating to enhance the pet economy [5] - Hilton's partnership with Didi Chuxing aims to integrate pet-friendly travel experiences, enhancing the overall travel experience for pet owners [5][15] Service Enhancements - Hilton's upgraded pet-friendly services include free pet food, toys, and other gifts, in addition to existing amenities [5][11] - Specific pet policies vary by hotel, with some locations allowing pets under certain weight limits and requiring deposits and cleaning fees [9][11] Search Trends and Consumer Behavior - There has been an 80% increase in searches for "pet-friendly hotels" during the summer, particularly among younger travelers [12] - The demand for pet-friendly accommodations is reflected in booking trends, with a 21% increase in orders for such hotels in 2024 compared to the previous year [13] Transportation and Travel Services - The pet travel service market is projected to exceed 32 billion yuan in 2024, with a compound annual growth rate of approximately 10% [20] - Various transportation sectors, including airlines and railways, are beginning to offer pet travel services, indicating a growing trend in accommodating pets during travel [17][20] Challenges and Opportunities - Despite the growth in pet travel services, challenges remain, including regulatory gaps and the need for standardized service protocols [20] - The increasing number of pet owners and evolving consumer preferences present opportunities for businesses to innovate and expand their offerings in the pet travel and accommodation sectors [20]