Core Viewpoint - The article highlights the transformation and strategic expansion of Roman Holdings under the leadership of Sun Kaijun, emphasizing the company's evolution from a traditional lighting business to a technology-driven cultural enterprise that integrates urban lighting, smart energy, and digital entertainment [3][4][6]. Strategic Restructuring and Collaborative Development - In 2024, Roman Holdings introduced a strategy termed "one core, two wings, three segments," focusing on landscape lighting as the core, with technology and creativity as the wings, driving the collaborative development of three segments: landscape lighting, smart energy, and digital entertainment [4][5]. - The company has established itself as a leader in the urban landscape lighting industry, holding multiple invention patents and possessing a first-mover advantage in urban night scene planning and smart management services [4][5]. - The expansion into digital entertainment is driven by the demand for enriched content in illuminated urban spaces, reflecting a shift from construction to multi-dimensional operations [4][5]. Technological Layout - Roman Holdings adheres to a principle of "not blindly following" trends in technology, focusing on emotional connections through AI developments, such as personalized art exhibitions [5]. - The smart energy segment responds to the "dual carbon" goals, aiming for green energy supply and efficient energy management through its proprietary platform [5]. International Expansion - In 2024, Roman Holdings acquired 85% of the UK-based theme park design company Horowitz, marking a significant step in its global business operations within the digital entertainment sector [6]. - The acquisition is seen as a strategic move to tap into the potential of domestic cultural tourism and to facilitate the international expansion of its traditional lighting business [6]. Market Insights and Future Outlook - Sun Kaijun identifies the Middle East and Southeast Asia as key growth markets, driven by demographic advantages and increasing demand for entertainment facilities [7]. - The company aims to enhance its creative and technological integration, focusing on immersive experiences and solidifying its market position [7][8]. Company Evolution and Legacy - Since 2010, Roman Holdings has undergone three critical transformations, evolving from a pure engineering firm to a technology and culture-oriented enterprise [8]. - The company is committed to upgrading from "Made in China" to "China Standards," participating in the formulation of lighting engineering standards [8].