Investment Rating - The report initiates coverage with a "Buy" rating for the company [5]. Core Views - The company is positioned as a leading player in the domestic pet supplies and food market, leveraging quality overseas customer resources and global production capacity advantages. It is actively developing its own brands to create a second growth curve. The company experienced a revenue turning point in Q2 2023 due to inventory replenishment and is expected to see revenue and profit resonance in 2024 as it focuses on its own brands [1]. Summary by Sections Company Overview - The company, Yuanfei Pet, was established in 2004 and initially focused on OEM/ODM business, primarily in pet leashes and snacks. It has formed deep partnerships with major international retailers like Walmart and PetSmart, with significant revenue from the US and Europe [14]. - The company has a diversified production capacity across multiple locations, including bases in Wenzhou and Cambodia, and is expanding its production capabilities [14]. Pet Industry - The domestic pet food market is growing at a CAGR of 10.1%, outpacing the global growth rate of 4.6%. In contrast, the pet supplies market in China is growing at a slower rate of 2.9% due to price wars among domestic brands and a slowdown in dog consumption growth [2]. 2B Business - The company's 2B business benefits from a strong production layout in Southeast Asia, deep partnerships with leading international channels, and technological advantages, including the development of over 8,000 new products annually [3]. Brand Business - The company is building its own sales channels and has launched three proprietary brands: Pikapoo, Haloway, and Legend Elf, which are expected to drive significant revenue growth. The brands focus on high-quality ingredients and unique selling propositions tailored to domestic pet needs [4]. - Recent sales data shows substantial growth for these brands on platforms like Douyin, with Pikapoo achieving significant sales rankings in its category [4]. Financial Forecast and Valuation - The company is projected to achieve revenues of 1.633 billion, 2.107 billion, and 2.540 billion yuan for 2025, 2026, and 2027, respectively, with corresponding net profits of 187 million, 225 million, and 259 million yuan. The EPS for 2025-2027 is estimated at 0.98, 1.18, and 1.36 yuan [1][9]. - The report indicates a PE ratio of 20, 16, and 14 for the years 2025-2027 based on the closing price of 19.15 yuan on July 28, 2025 [1].

Investment Rating - The report gives a "Buy" rating for the company with a target price of 26.5 CNY per share [1][8]. Core Views - The company is focused on the pet leash market and aims to develop its own brands, which are expected to grow significantly in the future. The company has established strong customer relationships with international retailers such as Petco and Walmart, and has recently launched several domestic brands [6][7]. - The financial outlook is positive, with projected revenue growth and a return to profitability after a period of adjustment due to inventory issues. The company is expected to benefit from both domestic and international markets, with a strong emphasis on brand development [6][32]. Summary by Sections Company Overview - The company, Yuanfei Pet, was established in 2004 and has focused on the research, production, and sales of pet products and snacks. It has built a solid customer base, including major international retailers [13]. - The company has undergone three development phases, with a recent focus on domestic brand expansion and product innovation [14]. Financial Analysis - Projected total revenue for 2024 is 1.31 billion CNY, with a year-on-year growth of 32.2%. The net profit attributable to shareholders is expected to be 164 million CNY, reflecting a growth of 30.2% [2]. - The company’s revenue is expected to continue growing, with estimates of 1.61 billion CNY in 2025 and 1.82 billion CNY in 2026, alongside a steady increase in net profit [8]. Market Analysis - The overseas market for pet leashes is robust, with increasing demand driven by the perception of pets as family members. The domestic pet food market remains the largest segment, with a strong trend towards health-oriented and functional products [6][56]. - The global pet market is experiencing growth, particularly in the U.S. and Western Europe, where the demand for pet products continues to rise [56]. Competitive Positioning - The company has established a strong foundation in overseas markets, with key partnerships with major retailers. It is also enhancing its production capabilities through new factories in Bangladesh and domestic locations [9][32]. - The company is focusing on developing its own brands, which are expected to gain traction in the market, supported by a strong marketing strategy and product differentiation [9][19]. Profitability Forecast - The company anticipates a gradual recovery in profitability, with net profits projected to reach 242 million CNY by 2027. The earnings per share (EPS) are expected to increase from 0.86 CNY in 2024 to 1.27 CNY in 2027 [2][8]. - The report highlights the importance of monitoring the performance of new brands and the impact of marketing expenditures on profitability [47].

Core Viewpoint - The company reported strong financial performance in 2024, with significant revenue and profit growth, but faced profit pressure in Q1 2025 due to rising costs and changes in product structure [1][5]. Financial Performance - In 2024, the company achieved revenue of 1.31 billion yuan, a year-on-year increase of 32.2%, and a net profit attributable to shareholders of 160 million yuan, up 30.2% [1]. - The basic EPS for 2024 was 0.87 yuan, with a proposed cash dividend of 0.15 yuan per share (tax included) [1]. - For Q1 2025, the company reported revenue of 330 million yuan, a year-on-year increase of 36.3%, but a net profit of 25.37 million yuan, down 30.6% [1]. Product Segmentation - In 2024, revenue from pet snacks, pet leashes, and other pet products accounted for 46.3%, 34.8%, and 15.0% of total revenue, respectively, with year-on-year growth rates of 28.2%, 23.2%, and 60.2% [2]. - The company’s revenue from overseas markets grew by 27.2%, while domestic revenue surged by 73.4% [3]. Regional and Channel Analysis - In 2024, overseas revenue accounted for 85.8% of total revenue, with a year-on-year increase of 27.2%, while domestic revenue made up 14.2% with a growth of 73.4% [3]. - The company’s revenue from overseas OEM, domestic online, and domestic offline sales accounted for 85.8%, 10.8%, and 3.4% of total revenue, respectively [3]. Cost and Margin Analysis - The gross margin for 2024 increased by 0.7 percentage points to 22.9%, with pet snacks, pet leashes, and other pet products having gross margins of 16.4%, 35.6%, and 11.7%, respectively [3]. - The company’s expense ratio increased by 1.4 percentage points to 6.1% in 2024, with sales, management, R&D, and financial expense ratios showing varied changes [4]. Cash Flow and Inventory Management - By the end of 2024, inventory increased by 62.4% to 290 million yuan, and accounts receivable rose by 56.0% to 270 million yuan [4]. - The operating net cash flow for 2024 was -1.44 million yuan, indicating a net outflow, primarily due to increased cash payments for goods and services [4]. Future Outlook - Despite strong performance in 2024, the company anticipates challenges in 2025 due to rising costs and external trade environment impacts, leading to a downward revision of profit forecasts for 2025-2026 [5]. - The company’s projected net profits for 2025, 2026, and 2027 are 168 million, 195 million, and 225 million yuan, respectively, with corresponding EPS of 0.88, 1.02, and 1.18 yuan [5].