爱仕达股份有限公司 2024 年年度报告全文 爱仕达股份有限公司 2024 年年度报告全文 公司董事会、监事会及董事、监事、高级管理人员保证年度报告内容的 真实、准确、完整，不存在虚假记载、误导性陈述或重大遗漏，并承担个别 和连带的法律责任。 公司负责人陈合林、主管会计工作负责人陈合林及会计机构负责人（会 计主管人员）林联方声明：保证本年度报告中财务报告的真实、准确、完 整。 所有董事均已出席了审议本报告的董事会会议。 本年度报告涉及未来计划等前瞻性陈述，不构成公司对投资者的实质承 诺，能否实现取决于市场状况变化、经营团队的努力程度等多种因素，存在 很大的不确定性。敬请广大投资者注意投资风险。 公司经营发展中可能存在相关风险，详见本报告第三节"管理层讨论与 分析"之"十一、公司未来发展的展望（三）可能面对的风险"，敬请广大 投资者注意查阅。 爱仕达股份有限公司 公司经本次董事会审议通过的利润分配预案为：以 340,638,579 为基 数，向全体股东每 10 股派发现金红利 0.18 元（含税），送红股 0 股（含 税），不以公积金转增股本。 全文 爱仕达股份有限公司 2024 年年度报告 爱仕达股份有限公司 ...

Core Viewpoint - The article discusses the deep connection between outdoor products and disaster preparedness supplies in Japan, highlighting how both industries share similar product features and development processes, driven by the country's frequent natural disasters [4][9][30]. Group 1: Overview of Disaster Preparedness and Outdoor Products - In Japan, disaster preparedness supplies and outdoor products often come from the same manufacturers, reflecting a dual-purpose approach to product development [4][9]. - Common disaster preparedness items include portable toilets, emergency food, and communication devices, while outdoor products cater to activities like camping and hiking [5][6]. Group 2: Key Outdoor Brands - Major Japanese outdoor brands include Montbell and Snow Peak, which are recognized globally for their high-quality outdoor gear [6][7]. - Montbell focuses on functional outdoor products, while Snow Peak is known for high-end camping equipment [7]. Group 3: Market Dynamics - The outdoor equipment market in Japan is estimated to be around 457.7 billion yen in 2023, significantly larger than the retail market for disaster preparedness products, which is projected to be only 4-5 billion yen [26][27]. - Disaster preparedness products primarily serve B2B and government markets, while outdoor products target individual consumers through retail channels [25][28]. Group 4: Product Development and Innovation - Both outdoor and disaster preparedness products are developed using similar methodologies, emphasizing material innovation and functionality under extreme conditions [18][19]. - Outdoor brands often lead in product development, creating items that later influence disaster preparedness supplies, demonstrating a "butterfly effect" in product evolution [14][15]. Group 5: Consumer Perception and Branding - Outdoor products are marketed with a focus on brand loyalty and lifestyle, while disaster preparedness items lack brand recognition and are often viewed as utilitarian [29]. - The integration of outdoor branding into disaster preparedness products aims to enhance consumer appeal and modernize the perception of these essential items [29].

Group 1 - The upcoming Father's Day has led to a significant increase in the popularity of titanium cups, with search volume on JD.com rising by 3.6 times year-on-year, making them a favored gift choice [1] - JD.com is collaborating with brands such as Feijian, Duntun, Genwa, and TILIVING to offer a variety of selected titanium cups and tea sets, with discounts including 50% off, 30 yuan off for every 200 yuan spent, and exclusive 15% off for gifts [1] - The health-conscious trend is driving the demand for titanium cups due to their natural antibacterial properties and material safety, positioning them as a premium choice for modern drinking [1] Group 2 - For tea-loving fathers, JD.com has curated a selection of high-quality tea sets, including a Yixing purple clay teapot priced at 2600 yuan, now available for 1950 yuan for Father's Day [3] - The Jingdezhen blue and white tea set, known for its exquisite craftsmanship, is priced at 698 yuan, with a Father's Day discount bringing it down to 598 yuan [3] - TILIVING's titanium kung fu tea set combines traditional tea culture with modern technology, originally priced at 1588 yuan, now available for 1018 yuan during the Father's Day promotion [3] Group 3 - JD.com is set to open its first offline home goods store in Beijing on June 14, offering consumers a chance to purchase quality tea sets at discounted prices, such as the Su's ceramic tea set available at 239 yuan for PLUS members [4] - The ongoing JD 618 event features a wide range of tea, wine, and coffee utensils, with discounts reaching up to 50% off, encouraging consumers to select thoughtful gifts for Father's Day [6][7]

Core Viewpoint - The article highlights the journey of Li Yaohua, a master silversmith from Yunnan, who has successfully blended traditional craftsmanship with modern techniques to enhance the quality and appeal of Heqing silverware, while also focusing on training the next generation of artisans [4][10][12]. Group 1: Background and History - The silverware craftsmanship in Heqing has a history of over 1,000 years, with generations of artisans contributing to the local brand [4]. - Li Yaohua, a 39-year-old Bai ethnic silversmith, is recognized as a provincial representative inheritor of the "Heqing silverware forging technique" [4][10]. Group 2: Personal Journey and Skill Development - After completing middle school, Li Yaohua apprenticed with his uncle and traveled to various regions to learn silverware making, eventually mastering the craft by the age of 19 [6]. - He made a pivotal decision to leave his established business to learn modern techniques in Shanghai, where he spent five years refining his skills, particularly in detailed engraving [7][8]. Group 3: Innovations and Techniques - Li Yaohua developed new engraving tools that are smaller and more efficient, allowing for intricate designs that were previously difficult to achieve [9]. - He introduced the "inlaid engraving" technique, which combines gold, silver, and copper to create three-dimensional patterns, enhancing the aesthetic quality of the products [9]. Group 4: Training and Legacy - Li Yaohua has trained over 60 apprentices in the past decade, emphasizing the importance of artistic skills and practical experience in silverware making [11]. - His workshop has become a training base for local artisans and students, contributing to the preservation and promotion of Heqing silverware craftsmanship [11][12]. Group 5: Economic Impact and Market Reach - The "Heqing silversmith" brand has gained national recognition, with over 1,500 households engaged in silver handicraft production, directly employing over 5,600 individuals [12]. - The increasing popularity of Heqing silverware has led to a broader market reach, with products being sold across the country [12].

Core Insights - The rise of titanium cups reflects a shift in consumer preferences, where they are seen as both a lifestyle symbol and a practical item, appealing to both office workers and outdoor enthusiasts [1][6][10] - The titanium cup market has seen significant growth, with a reported transaction scale exceeding 600 million yuan in 2023, marking a year-on-year increase of over 120% [10] - The popularity of titanium cups has been influenced by high-profile product launches, such as Apple's use of titanium in the iPhone 15 Pro series, which has brought the material into mainstream awareness [10][11] Market Trends - Titanium cups have transitioned from being primarily outdoor gear to fashionable items in office settings, symbolizing a relaxed lifestyle for workers [4][7] - The price range for titanium cups varies significantly, with around 60% priced between 110 to 499 yuan, and some premium brands exceeding 1000 yuan [1][10] - The entry of various brands into the titanium cup market has led to increased competition and a subsequent decrease in prices, with some products seeing price drops of nearly 50% from their previous levels [21] Consumer Behavior - Consumers are increasingly purchasing titanium cups not just for their functionality but also for their emotional and lifestyle value, viewing them as symbols of status and individuality [13][14] - The trend of personalization and unique designs in titanium cups has led to a diverse range of offerings, appealing to consumers' desire for distinctiveness [7][17] - The demographic of buyers has shifted, with younger consumers (ages 18-35) showing a strong preference for titanium cups as gifts, leading to a sales surge during festive seasons [10][21] Industry Dynamics - The titanium cup industry is experiencing a maturation phase, with improved manufacturing processes leading to better quality and lower costs [17][21] - The raw material cost for titanium is relatively low, but the perceived value and branding contribute to higher retail prices, with some brands justifying their premium pricing through quality and design [14][17] - As the market evolves, the expectation is that prices will continue to stabilize as production techniques improve and competition increases [21][23]

Core Insights - Titanium cups are emerging as a new "social currency" among the middle class, driven by a consumption upgrade trend led by Japanese outdoor brands and participation from domestic tech companies and beverage brands [1][3][5] Market Dynamics - China has become the core growth engine of the global titanium thermal cup market, with a market size of $21.60 million in 2023, accounting for approximately 28% of the global share, and expected to grow to $48.52 million by 2030 [12][38] - The pricing of titanium cups is significantly higher than that of traditional stainless steel cups, with consumer choices primarily in the range of 111 to 499 yuan, making up 60% of the market [8][9][30] Consumer Behavior - Titanium cups are particularly popular among young consumers aged 18 to 35, with sales exceeding expectations by 300% during the 2025 Spring Festival [4][12] - The appeal of titanium cups lies in their lightweight, durability, and aesthetic qualities, which resonate with consumers seeking a higher quality of life [26][37] Competitive Landscape - The market for titanium cups is witnessing intense competition, with various players from traditional cup manufacturers to tech giants and beverage brands entering the fray [5][6] - Brands are focusing on different aspects, such as cost-effectiveness from tech companies and alignment with brand identity from beverage brands [6][8] Material Characteristics - Titanium, once exclusive to aerospace, is now widely used in everyday products, showcasing its versatility and appeal [2][15] - The material's properties, such as corrosion resistance and lack of metallic taste, contribute to its growing popularity compared to stainless steel [33][36]