年轻人"微醺"浪潮下，酒瓶正在越做越小。梅见青梅酒50ml、百利甜酒50ml、苏格兰格兰威士忌50ml……盒马、711、KKV等商超零售店内，小瓶酒开始悄 然占据货架，从150ml、100ml到50ml、20ml应有尽有，价格从几元到几十元不等。 越来越多的酒企开始瞄准"小瓶酒"生意。近年来，茅台、五粮液、郎酒、江小白等酒企，以及各大洋酒品牌，纷纷推出50ml~100ml的产品。 从大瓶到小瓶，年轻人"一口闷"撑起新赛道 当下，不仅低度酒成为市场追捧的热点，越来越多的酒企也正在把酒瓶做小，把量做少。 | CHAREFRIC | | | | | --- | --- | --- | --- | | 碧茵胆小鬼椰子味力娇酒(配制酒) | 配料:水,牛奶,白砂糖,伏特加,食用香料, | | | | 酒精度:15% vol | 氢氧化钠 -- | 过敏提示:本品含有乳制品 原产国:德国 | | | 生产商:碧茵公司 | 生产日期: | | | | 2024年06月11日 | 2 | 储存条件:密封后 | 2 | | 置于阴凉干燥处 | 5 | 进口商:青岛艾森特 | | | 国际贸易有限公司 | 6 | 地址:青岛市市 ...

作者︱懂酒哥 当"线上下单，30分钟达"杀入618，原本疲于"凑满减""付尾款"的消费者突然感到了久违的轻松。 今年618，美团首次出战。5月28日至6月18日，美团闪购推出"万瓶1499元飞天茅台限时抢"活动，用户只需在美团APP搜索"美团618"进入活动页面即可参 与。此外，该平台还向全体消费者发放618元神券包，用于外卖和闪购。 美团618 美团闪购 30分钟好货到手 *以实际送达时间为 活动规则 先预约再抢购 - 您可点击下方商品卡片 [ 立即预约 ] 并留意短信通知 预约后活动期内每天上午10:00开启抢购,当天11:00开启次日预约。 活动时间 第二轮抢购 第一轮抢购 第三轮抢购 5月28日-6月1日 6月15日-6月18日 6月4日-6月9日 1499元飞天茅台限时抢 茅台 飞天 酱香型白酒53度 500ml 【需预约购买】 美团名酒行 预约后 6月5日 10:00 可抢 假一赔十 即时零售正以"分钟级配送"重塑酒水消费格局，或将成为白酒行业破解库存高压与价格体系困局的关键转折点。 从深夜小酌，到好友小聚，再到露营野餐，即时配送正成为酒水消费的"利器"。 根据美团闪购发布的618首日战报，24小 ...

Core Viewpoint - The company Quanjude is accelerating its "foodification" strategy to embrace the younger market and promote brand innovation, showcasing new products at the 112th National Sugar and Wine Commodity Fair [2][3]. Group 1: Company Strategy - Quanjude's "foodification" strategy aims to transform traditional dining products into widely marketable food items, expanding market coverage beyond traditional dining models [2]. - The company is focusing on the development of its "Zero Research Institute" brand, which features healthy and enjoyable snack products, including various series like Duck Three Treasures and Duck Three Delights [2][3]. - Quanjude is enhancing its brand layout by addressing the dual demands of the Z generation for "national trend + health" through high-cost performance new products [3]. Group 2: Market Positioning - The company is revitalizing its stores, such as the Peace Gate and Wangfujing locations, to create themed experiences that cater to diverse consumer interests, including national trend themes and romantic dining themes [3]. - Quanjude's offerings now include small bottles of liquor, Dragon Boat Festival rice dumplings, and grilled sausage series to meet various consumption scenarios [2]. - The company emphasizes the importance of the "people, goods, and venue" business logic in the food sector, focusing on customer experience and immersion [3].