t - -11 IF and and Sales of 88 the e 059 "我们肯定是在止血，我们还很虚弱。" 当被问及西贝眼下的状态时，西贝一位运营负责人停顿了一下，说。 这场交谈发生在罗永浩向西贝开炮的三个月后。在不久前的11月底，西贝刚刚敢停发优惠券。 "但是，我们的心更齐了。包括一线的员工，"他的声音振奋了起来。 "为什么？在这种危难的时候，大家心里都有股劲儿，我们本来不是那样的，你把我说成那样。我们经常内部说'不蒸馒头争口气'，我就得靠一万倍努力去 改变这个事儿！"这话听起来可太像西贝创始人贾国龙说的了。 在风波乍起过后整整3个月的当天，一个周四，我们于晨间来到了西贝北京祥云小镇店——就是罗永浩消费的那家，为了看看刚切好准备去汆水的羊骨头， 一小锅一小锅按先土豆、再番茄、最后牛肉顺序码好的小锅牛肉，以及一早在店里卤好的肉夹馍里的肉丁。大锅里的白色鸡汤咕嘟咕嘟的冒着泡，也是一早 就炖上的。 一切变了，又仿佛没变。 店里的厨师长辗转各个菜品档口，给各类菜品做着预加工；年轻的女服务员在给彼此扎着头发，并把彩色的辫绳编在辫子里；变魔术的小哥身着表演服举着 一朵玫瑰，走上前问，需要不需要表演。 中午1 ...

"我们肯定是在止血，我们还很虚弱。" 当被问及西贝眼下的状态时，西贝一位运营负责人停顿了一下，说。 这场交谈发生在罗永浩向西贝开炮的三个月后。在不久前的11月底，西贝刚刚敢停发优惠券。 "但是，我们的心更齐了。包括一线的员工，"他的声音振奋了起来。 西贝的一线伙伴觉得这场劫难着实来得冤枉。但此刻还在重症监护室的西贝，真的那么冤枉么？在这 家生命不息、折腾不止的公司里，这些年到底发生了什么？ 它是如何撞上了这场历史进程里的横祸的呢？ "为什么？在这种危难的时候，大家心里都有股劲儿，我们本来不是那样的，你把我说成那样。我们 经常内部说'不蒸馒头争口气'，我就得靠一万倍努力去改变这个事儿！"这话听起来可太像西贝创始 人贾国龙说的了。 在风波乍起过后整整3个月的当天，一个周四，我们于晨间来到了西贝北京祥云小镇店——就是罗永 浩消费的那家，为了看看刚切好准备去汆水的羊骨头，一小锅一小锅按先土豆、再番茄、最后牛肉顺 序码好的小锅牛肉，以及一早在店里卤好的肉夹馍里的肉丁。大锅里的白色鸡汤咕嘟咕嘟的冒着泡， 也是一早就炖上的。 一切变了，又仿佛没变。 店里的厨师长辗转各个菜品档口，给各类菜品做着预加工；年轻的女服务员在给彼此 ...

Investment Rating - The report does not explicitly provide an investment rating for the restaurant industry Core Insights - The restaurant industry in China is facing unprecedented challenges due to economic adjustments and changes in consumer behavior, leading to a significant compression of profit margins for restaurant businesses [6][10] - The report highlights a dual trend of short-term consumption downgrade and long-term consumption upgrade, indicating a shift in consumer preferences towards personalized and diverse dining experiences [40][43] - The competitive landscape is evolving, with chain brands expanding rapidly while niche restaurants gain popularity among specific consumer groups, prompting businesses to enhance their core competencies [6][10] Summary by Sections Macroeconomic Background - Economic adjustments are ongoing, with incremental policy effects gradually becoming apparent [7] - In 2024, GDP growth is projected to slow to 5.0%, with retail sales growth significantly declining to 3.5% [10] - Restaurant revenue growth is expected to drop sharply from 20.4% in 2023 to 5.3% in 2024, reflecting a broader economic slowdown [10] Current State of the Restaurant Industry - The industry is experiencing a misalignment of supply and demand, leading to a "dark moment" for restaurants [20] - High-cost pressures from labor and rent are forcing businesses to focus on cost reduction and efficiency [32][34] - The average price of dining has decreased, with the overall dining price dropping from 43.2 yuan in 2022 to 39.8 yuan in 2024, a decline of 6.6% [29] Consumer Dynamics - There is a notable shift in consumer behavior from quality-focused to practical spending, with a significant impact on mid-income groups [40][43] - The average number of family members is decreasing, leading to a rise in dining out, which is expected to stabilize demand for essential and self-indulgent dining experiences [45] - Consumers are increasingly favoring unique dining experiences over traditional social dining, with a growing preference for small, niche restaurants [51][56] Trends in Restaurant Operations - Cost reduction and efficiency enhancement are becoming core operational goals amid economic pressures [60] - The report outlines a "5S principle" for cost reduction, emphasizing smaller store models and flexible staffing to lower operational costs [62][66] - Digital tools and flexible staffing models are being adopted to improve efficiency and reduce labor costs by 15% to 25% [70] Supply Chain Trends - The trend towards downstream chain and scale operations is driving increased specialization in upstream supply chains [92] - The report emphasizes the importance of integrating supply chains to ensure quality and stability in food supply, particularly as the market evolves [92]