Core Insights - Yonghui Supermarket has successfully implemented the "Fat Transformation" model at its Qianxi Street store in Fengtai, attracting many customers to experience the new offerings [1][3]. Group 1: Store Transformation - The Qianxi Street store has undergone significant changes, including the removal of mandatory shopping routes, enhancing customer comfort and freedom while shopping [3]. - The product structure has been adjusted, with 47.1% of new products being daily necessities, nearly 20% being imported goods, and 20% of items being freshly made on-site [3][4]. Group 2: Customer Engagement and Services - A temporary resting area for students taking the college entrance examination has been set up, providing essential supplies and refreshments to support them [3]. - The store features various customer-friendly amenities, including handwashing stations, drinking water, and health check equipment, enhancing the shopping experience [3]. Group 3: Sales Performance - During the Dragon Boat Festival, the transformed stores saw a remarkable increase in customer traffic, with a 50% year-on-year rise, and total sales increased by 85% compared to the previous year [6]. - The successful transformation has led to increased interest from other supermarkets in the region, with over ten stores expressing intentions to adopt similar quality retail strategies [6].

Group 1 - The Yonghui Supermarket in Tongzhou Wanda Plaza has reopened, marking the first store in the city’s sub-center to adopt the "Fat Donglai" model, which has been upgraded based on previous experiences to enhance shopping experience for local residents [2] - The store features a wider aisle of approximately 4 meters, allowing three shopping carts to pass simultaneously, and shelves have been lowered to 1.6 meters for easier access to products [2] - The product selection has been diversified, including seasonal items for upcoming festivals and a combination of direct supply from Yonghui farms and local seasonal products [2] Group 2 - The store has increased the proportion of freshly made products to about 20%, with new baked goods introduced based on community voting [3] - Enhanced customer services include the provision of disposable utensils at various service points, free health monitoring equipment, and a newly added dining area offering snacks and beverages [3] - Employee benefits have improved, with a 30% increase in overall salaries, reduced working hours to an average of 8 hours per day, and 10 days of paid annual leave after one year of service [3]

Core Insights - Yonghui Supermarket has opened its first self-adjusted store in the Mentougou District, following previous adjustments in other districts of Beijing, enhancing its market presence [1][2] - The store features a unified shelf height of 1.6 meters, removed mandatory traffic flow, and widened aisles, creating a more customer-friendly shopping environment [1] - The product structure has been adjusted to meet public demand, retaining reliable brands and increasing the proportion of freshly made products to approximately 80% of the "Pang Dong Lai" product structure [1] Product Offerings - The store has introduced popular items such as "Pang Dong Lai" spicy beef strips, small sweet sausages, Northeast-style fried meat, and Korean fried chicken in the prepared food section [1] - Baked goods focus on health and taste, featuring products like "Harvest Joy" European bread, finger tiramisu, peach mousse cake, and chocolate temptation cake [1] - A dedicated brand area for "Pang Dong Lai" includes items like DL craft beer, yogurt oat crisps, grape juice, and laundry pods, along with exclusive displays for Yonghui's selected products [1] Service Enhancements - The store has added a pet storage area to address challenges for pet owners, along with a convenience service area equipped with blood pressure and height measurement devices, and free charging stations [2] - Premium seafood in the fish section now offers oxygen cleaning services, while the meat section provides free shredding and grinding services [2] - Fresh-cut fruit management follows a strict "468" freshness policy, with discounts applied based on time since cutting, and perishable items are cleared daily [2] Expansion Plans - Following the opening of the new store, Yonghui has reached a total of 78 adjusted stores nationwide, with plans to exceed 124 by the end of June and aim for 300 by the Lunar New Year in 2026 [2] - Additional adjusted stores are set to open in Tongzhou and Fengtai districts by the end of May, bringing the total number of adjusted stores in Beijing to 8 [2]