Core Insights - The rise of nighttime supermarket discounts has attracted consumers, particularly in Beijing, where many chain supermarkets have adopted "day clearing" strategies to boost sales during evening hours [1][2][3] Group 1: Consumer Behavior - Consumers are increasingly savvy about timing their purchases, with many learning the best times to shop for discounts, such as 8 PM for major markdowns [2][3] - The atmosphere during discount hours is lively and communal, resembling a market where customers engage with each other and staff, enhancing the shopping experience [5][6] - Many shoppers report feeling compelled to buy items due to the perceived savings, often leading to impulse purchases that may not align with their actual needs [7][8] Group 2: Pricing Strategies - Different categories of products have varying discount schedules, with fresh produce often marked down earlier in the day, while prepared foods see significant discounts closer to closing time [2][3] - The use of eye-catching discount labels in supermarkets, such as white tags with black text or bright yellow labels, is designed to attract attention and encourage purchases [7] - Regular priced items struggle to sell as consumers focus on discounted products, leading to a potential issue for supermarkets in moving full-priced inventory [4][6] Group 3: Market Dynamics - The competition among supermarkets to attract evening shoppers has intensified, with stores like Wumart and Seven Fresh implementing similar discount strategies to draw in crowds [2][3] - The phenomenon of "nighttime clearance" reflects broader trends in consumer behavior, where shoppers seek value and are willing to navigate crowded environments for perceived savings [5][6] - The experience of shopping during these discount periods is often described as more engaging and social compared to traditional daytime shopping, which may influence future shopping habits [5][6]

时休息区。 本报记者 刘平摄 店内为考生贴心设置临 在生鲜区，超市以农场直供和各地时令相结合的方式，给顾客提供更多选择。水果区不仅品类更加丰 富，还新增了鲜榨果汁、鲜切水果、椰奶冻等产品。记者注意到，鲜切水果接受"鲜度管理"——超过4 小时打八折、超过6小时打六折、超过8小时下架，顾客可以通过商品标签查看上架时间和相应的折 扣。"买果切最担心的就是新鲜度，有了这个标签更放心了。"正在给孩子挑选果切的宝妈说。 明档现制的熟食烘焙区，给超市增添了浓浓的烟火气。胖东来同款的香辣牛肉条、小甜肠、东北锅包 肉、韩式炸鸡等网红单品琳琅满目，时令美食小龙虾也摆上了货架，吸引居民们排队挑选。 本报讯（记者 马婧 孙颖）昨天，完成调改的永辉超市千禧街店重新开业，这是丰台区首家学习胖东来 模式的超市门店，吸引众多居民前来打卡。改造后的超市一改传统大卖场的形象，为六里桥一刻钟便民 生活圈注入新活力。 一大早，永辉超市千禧街店外就排起长队，恢复营业后，店内一时间人头攒动。记者探访发现，调改后 的门店主通道扩宽到3米，货架高度统一降至1.6米，收银机台增加到24台。货架上的商品结构也实现了 全面调整，传统卖场的不少商品被下架。工作人员 ...

"胖改"后的永辉超市千禧街店，服务很是周到，一进门处，洗手池、饮水机、菊花茶、公平秤、视力检 查表、血压仪、身高体重秤等依次排开，还特意准备了自助取冰处，方便购买生鲜的市民拿取保鲜食 物。 永辉超市北京大区调改总负责人杨子亮介绍，此次调改卖场取消了强制动线，让购物的自由、舒适度大 幅提升，在商品结构方面，食用百货类新增商品占比达47.1%，进口商品占比近20%，现制现售比例放 大至20%左右。 转自：北京日报客户端 丰台也有永辉"胖改店"了！6月6日，位于六里桥街道的永辉超市千禧街店完成"学习胖东来"自主调改重 新开业，引来众多市民"尝鲜"。 恰逢高考即将开始，永辉超市千禧街店专门设置了高考临时休息区，就在总服务台后面。记者看到，休 息区是个独立的空间，里面摆放了笔袋、圆规、2B铅笔等学具，还有小零食、饮料。随处可见的"笔下 生辉 梦想成真""高考加油站"等字样透着温馨。据悉，永辉超市包括千禧街店在内的全国所有门店都为 高考考生及家长提供了临时休息和茶歇服务，客服中心也准备了饮料、文具等加油包，助力考生为梦想 而战。 "多久没看到超市有这么多人了！"正在选购的市民王女士告诉记者，听说家门口的这家"胖改店"开业 ...

Core Insights - Yonghui Supermarket has opened its first self-adjusted store in the Mentougou District, following previous adjustments in other districts of Beijing, enhancing its market presence [1][2] - The store features a unified shelf height of 1.6 meters, removed mandatory traffic flow, and widened aisles, creating a more customer-friendly shopping environment [1] - The product structure has been adjusted to meet public demand, retaining reliable brands and increasing the proportion of freshly made products to approximately 80% of the "Pang Dong Lai" product structure [1] Product Offerings - The store has introduced popular items such as "Pang Dong Lai" spicy beef strips, small sweet sausages, Northeast-style fried meat, and Korean fried chicken in the prepared food section [1] - Baked goods focus on health and taste, featuring products like "Harvest Joy" European bread, finger tiramisu, peach mousse cake, and chocolate temptation cake [1] - A dedicated brand area for "Pang Dong Lai" includes items like DL craft beer, yogurt oat crisps, grape juice, and laundry pods, along with exclusive displays for Yonghui's selected products [1] Service Enhancements - The store has added a pet storage area to address challenges for pet owners, along with a convenience service area equipped with blood pressure and height measurement devices, and free charging stations [2] - Premium seafood in the fish section now offers oxygen cleaning services, while the meat section provides free shredding and grinding services [2] - Fresh-cut fruit management follows a strict "468" freshness policy, with discounts applied based on time since cutting, and perishable items are cleared daily [2] Expansion Plans - Following the opening of the new store, Yonghui has reached a total of 78 adjusted stores nationwide, with plans to exceed 124 by the end of June and aim for 300 by the Lunar New Year in 2026 [2] - Additional adjusted stores are set to open in Tongzhou and Fengtai districts by the end of May, bringing the total number of adjusted stores in Beijing to 8 [2]