"这样误导消费者的商标不是另一种形式的欺诈吗？"湖北武汉市赵女士日前来信说，她在一家商店购买 了"一品牛肉干"。回家仔细一看才发现，肉干不是牛肉，而是猪肉制品，"一品牛"实为商标。 近年来，一些生产企业玩起商标的"文字游戏"，打"擦边球"，引起消费者质疑。这些容易引起消费者误 解的商标合法合规吗？对此，记者采访了读者、网友及相关专家。 "小尾花黑"猪肝、"99"芦荟胶、"树上摘的"椰子水……一些商标名称误导消费者 浙江杭州市读者乔先生日前在公司楼下超市买了一瓶椰子水，他本想买"if"品牌，结果买回来才发现， 这瓶椰子水的品牌是"tf"。这瓶样子很像"if"的椰子水并非纯椰子水，配料表显示加了许多添加剂。"这 种仿冒包装太具有迷惑性了，必须抵制。"乔先生气愤地说。 乔先生在社交媒体发布这一经历后，不少消费者表示自己也"中过招"。有网友说，"网上购物的时候有 个'顺手买一件'，一不留神就买到了假冒伪劣商品。"除了仿冒品牌，还有不少商标玩"文字游戏"。 在一个网络视频平台上，一位视频博主分享了自己购买"黑猪肝"的经历。博主说，他看到一家网店售卖 7.9元一盒的"小尾花黑猪肝"。准备下单时，突然看到这家店的品牌为"小 ...

文｜《好博会》报道组 张奥 【期数】 No.46 【人物】 内蒙古美番了生物科技有限公司CEO 陈遥 【 TA 说】 从互联网的虚拟世界到脚下这片孕育生命的沃土，陈遥用了四年。而将一颗颗"五原黄柿 子"变成守护下一代健康的"瓶中阳光"，他和美番乐，愿意用一生去践行。这条路，始于一颗番茄的启 示，终将抵达千万个健康成长的明天。 从不熟知蔬菜的互联网高管到对番茄种植如数家珍，这个过程要多久？ 陈遥的答案是：四年。 四年前，陈遥从互联网行业离职，走入种植业，并选定了番茄这一品类。他曾为选择一株合 适的品种走遍全国，到过平原、去过盆地，最终在内蒙古找到了中国特有的"五原黄柿 子"番茄；为了让种子结出硕果，他们与农科院进行合作，培育了"美番了 1 号、 2 号、 3 号"，这是以美番了命名的番茄品种。 生态、绿色、健康，成为陈遥口中最引以为傲的关键词，在他们的推动下，当地大批农户的 种植得到了保障，生活水平也在逐渐提高。他说："上一个是蛋白质时代，下一个是维生素 时代，美番了要走向时代的前沿。" 6 月 27 日— 29 日，在北京展览馆，美番了将带着旗下美番乐系列产品亮相首届美好生活 博览会。 一场聚会"结缘"番茄 ...

Core Insights - The article discusses the successful transformation of traditional supermarkets in China, particularly focusing on the "胖东来" (Pang Dong Lai) model, which emphasizes high-quality products and exceptional customer service [1][3][4] - The article highlights the growing trend of traditional supermarkets adopting the Pang Dong Lai model to enhance customer experience and drive sales amid increasing competition from online shopping [5][10] Group 1: Pang Dong Lai Model - Pang Dong Lai has become a popular shopping destination, attracting not only local consumers but also tourists, indicating its strong brand appeal [2][3] - The supermarket's sales reached 10.176 billion yuan as of June 2, 2023, with the supermarket segment contributing approximately 5.566 billion yuan [3] - The model's success is attributed to a focus on customer trust, high-quality products, and a robust supply chain, which differentiates it from traditional supermarkets [3][4] Group 2: Traditional Supermarket Transformation - Traditional supermarkets are increasingly adopting the Pang Dong Lai model, with over half of surveyed supermarkets reporting an increase in customer traffic after implementing changes [5][6] - The transformation process includes improving product quality, enhancing customer service, and optimizing store layouts to create a more pleasant shopping experience [6][8] - A survey indicated that 51.1% of physical stores saw a year-on-year increase in customer visits, demonstrating the effectiveness of these transformations [5] Group 3: Consumer Experience and Service Innovation - The article emphasizes the importance of customer experience, with supermarkets implementing personalized services and creating comfortable shopping environments [8][9] - Innovations include the introduction of various customer-friendly features such as rest areas, health measurement stations, and specialized shopping carts [9][10] - The focus on service quality and customer satisfaction is seen as essential for retaining customers and encouraging repeat visits [13][14] Group 4: Future Directions and Challenges - The article discusses the potential challenges of replicating the Pang Dong Lai model in different regions, including cost pressures and cultural differences [10][11] - It suggests that traditional supermarkets should focus on differentiating their offerings and maintaining a unique identity while adapting to local consumer preferences [11][12] - Future strategies may involve enhancing digital integration, optimizing supply chains, and creating immersive shopping experiences to drive consumer engagement [15][16]

Core Insights - The core viewpoint of the articles revolves around the transformation of Yonghui Supermarket through the "Learning from Pang Donglai" initiative, which aims to enhance customer experience and operational efficiency by adopting successful strategies from the Pang Donglai model [1][4][8]. Group 1: Store Transformation and Customer Experience - Yonghui Supermarket's Tongzhou Wanda store is the first in Beijing to implement the "Learning from Pang Donglai" model, featuring new commercial services such as a dining area and home appliance sections [1][2]. - The store's layout has been significantly improved, with wider aisles (4 meters) and lower shelves (1.6 meters), enhancing visibility and shopping comfort [2][3]. - The store achieved sales of over 7 million yuan within the first four days of opening, with customer foot traffic increasing by over 200% compared to previous periods [3][8]. Group 2: Strategic Goals and Future Plans - Yonghui plans to expand the number of transformed stores to 150 by the end of July and aims for 300 by the Lunar New Year in 2026 [2][3]. - The transformation includes a focus on high-quality products, with 20% of items being freshly made, and a product structure closely resembling that of Pang Donglai [3][4]. Group 3: Industry Trends and Competitive Landscape - Other retailers, such as Wumart and Bubugao, are also adopting the "Learning from Pang Donglai" model, indicating a broader trend in the retail industry towards this transformation [5][6]. - Concerns about homogenization in the retail sector have emerged, with experts emphasizing the need for differentiation in product offerings and services to avoid merely copying the Pang Donglai model [6][9]. Group 4: Financial Performance and Challenges - Despite the positive reception of transformed stores, Yonghui Supermarket reported a decline in overall revenue, with a 14.07% drop in 2024 and a 19.32% decrease in Q1 2025, attributed to ongoing store renovations and strategic shifts [8][9]. - The company faces challenges in achieving profitability from the transformation, as the overall system changes are still in progress [9].

Core Insights - Yonghui Supermarket has officially opened its first self-reformed store in the city's sub-center, marking a significant expansion in its store format [1] - The number of reformed stores nationwide has reached 81, with a target of 150 by the end of July and 300 before the Lunar New Year in 2026 [1] Store Features - The new store includes a dining area with offerings such as soda, ice cream, and hot dogs, along with facilities for on-site dining [1] - Customer convenience features include disposable utensils at checkout, a health service area with blood pressure and height measurement tools, seasonal tea drinks, and free charging stations [1] - Store layout improvements include wider aisles of 4 meters, uniform shelf heights of 1.6 meters, and the removal of mandatory traffic flow [1] Product Offerings - The store combines direct supply from Yonghui farms with seasonal products, enhancing customer choices [2] - A dedicated brand area showcases products like craft beer, yogurt, and laundry pods, catering to upcoming holidays with specially selected items [2] Employee Welfare - The store has improved employee conditions by providing dedicated seating for cashiers and weighers, as well as new rest and changing rooms [2] - Employee compensation has increased by approximately 30%, with average working hours capped at 8 hours per day and 10 days of paid annual leave after one year of service [2]

Core Insights - Yonghui Supermarket has opened its first self-adjusted store in the Mentougou District, following previous adjustments in other districts of Beijing, enhancing its market presence [1][2] - The store features a unified shelf height of 1.6 meters, removed mandatory traffic flow, and widened aisles, creating a more customer-friendly shopping environment [1] - The product structure has been adjusted to meet public demand, retaining reliable brands and increasing the proportion of freshly made products to approximately 80% of the "Pang Dong Lai" product structure [1] Product Offerings - The store has introduced popular items such as "Pang Dong Lai" spicy beef strips, small sweet sausages, Northeast-style fried meat, and Korean fried chicken in the prepared food section [1] - Baked goods focus on health and taste, featuring products like "Harvest Joy" European bread, finger tiramisu, peach mousse cake, and chocolate temptation cake [1] - A dedicated brand area for "Pang Dong Lai" includes items like DL craft beer, yogurt oat crisps, grape juice, and laundry pods, along with exclusive displays for Yonghui's selected products [1] Service Enhancements - The store has added a pet storage area to address challenges for pet owners, along with a convenience service area equipped with blood pressure and height measurement devices, and free charging stations [2] - Premium seafood in the fish section now offers oxygen cleaning services, while the meat section provides free shredding and grinding services [2] - Fresh-cut fruit management follows a strict "468" freshness policy, with discounts applied based on time since cutting, and perishable items are cleared daily [2] Expansion Plans - Following the opening of the new store, Yonghui has reached a total of 78 adjusted stores nationwide, with plans to exceed 124 by the end of June and aim for 300 by the Lunar New Year in 2026 [2] - Additional adjusted stores are set to open in Tongzhou and Fengtai districts by the end of May, bringing the total number of adjusted stores in Beijing to 8 [2]

随着五一消费旺季临近，新疆伽师特色果饮迎来产销两旺的黄金期。新疆汇源新梅发展有限公司生产车间内，多条全自动化生产线正满负荷运转，工人们穿 梭在智能化设备间有序作业，一箱箱新梅汁刚下线便被运往仓储区。截至4月25日，企业已完成6万箱节日订单的灌装任务，日产能较平日大幅提升。 在UHT超高温瞬时灭菌车间，新梅经过标准化清洗、破碎、酶解等工序后，通过管道直接输送至无菌冷灌装生产线。新疆汇源新梅发展有限公司汇源集团 伽师项目负责人陈新华指着智能中控屏说："这批订单包含NFC非浓缩还原系列和100%复原系列两大品类，我们分包装形式特别设计了8种规格，精准对接 商超、电商、团购等不同渠道需求。" 工作人员正在装箱 （伽师县融媒体中心供图） 全自动化生产线正满负荷运转 （伽师县融媒体中心供图） 在销售布局上，企业构建起"线上+线下"双轮驱动网络：线上通过京东、天猫旗舰店直供全国消费者，线下以喀什、和田、阿克苏、克州等地为重点，辐射 乌鲁木齐等北疆市场。"五一期间我们专门调配了多辆冷链运输车，确保新疆本地消费者24小时内就能喝到当天生产的新梅汁。"陈新华说。 车间外，满载果汁的货车整装待发。这些产自伽师县的新梅汁，正带着西域 ...

以下文章来源于刺猬公社 ，作者刺猬公社编辑部 刺猬公社 . 互联网内容行业观察与研究 成为大IP的胖东来，给全国超市当导师。 文 ｜ 陈梅希 编辑 ｜ 园长 来源｜ 刺猬公社（ID： ciweigongshe ） 封面来源 ｜ IC photo 3月21日，首家完成"胖东来式"调改的物美超市在北京开业，算上此前完成"胖东来式"调改的两家永辉超市门店，这已经是北京第三家胖东来学徒店了。 郑州首店尚在选址中，胖东来"本来"至今仍未真正跨出许昌和新乡地界，没有一线城市的经营经验，却以"物美分来"和"永辉分来"的形态进军北上广等一线 城市。 一家只有13家门店的超市，却可以给拥有700余家门店的永辉，和拥有近2000家门店的物美当导师。 无论从地域分布还是门店规模视角看，这都是一个反常识的故事。 作为超市的胖东来，已经被讨论过很多遍了。在"胖东来学徒"全国遍地开花的这个春天，是时候谈论一下作为导师的胖东来，和作为IP的胖东来。 "胖物美"，学成归来 3月21日上午，位于北京市海淀区学清路新辰里（原圣熙八号）的胖东来改造版物美正式开始营业。物美方面大概对汹涌人潮早有预料，在商场入口处提前 用铁栅栏隔出了充足的排队等候区 ...

互联网内容行业观察与研究 本文来自微信公众号： 刺猬公社 （ID：ciweigongshe） ，作者：陈梅希，编辑：园长，题图来自：视觉中国（"胖改"后的物美超市） 3月21日，首家完成"胖东来式"调改的物美超市在北京开业，算上此前完成"胖东来式"调改的两家永辉超市门店，这已经是北京第三家胖东来学徒店 了。 郑州首店尚在选址中，胖东来"本来"至今仍未真正跨出许昌和新乡地界，没有一线城市的经营经验，却以"物美分来"和"永辉分来"的形态进军北上广 等一线城市。 一家只有13家门店的超市，却可以给拥有700余家门店的永辉，和拥有近2000家门店的物美当导师。 无论从地域分布还是门店规模视角看，这都是一个反常识的故事。 刺猬公社 . 以下文章来源于刺猬公社 ，作者刺猬公社编辑部 红糖姜茶+一次性纸杯带来的成本不会太高，但给到场的消费者，尤其是中老年消费者留下了很好的第一印象。 作为超市的胖东来，已经被讨论过很多遍了。在"胖东来学徒"全国遍地开花的这个春天，是时候谈论一下作为导师的胖东来，和作为IP的胖东来。 "胖物美"，学成归来 3月21日上午，位于北京市海淀区学清路新辰里 （原圣熙八号） 的胖东来改造版物美正式开始 ...