从"奈曼人家"看东北菜融合下的饮食业发展趋向 作者︱孙树恒 当"奈曼人家"的烟火气缠绕着东北菜的醇厚滋味，饮食业的发展脉络便在地域文化与市场需求的碰撞中逐渐清晰。这家扎根呼和浩特的饭店，不仅是老乡聚 会的情感驿站，更成为观察东北菜融合路径、预判行业趋势的鲜活样本。今天我跟奈曼人家老板李建华、饮食业资深人士青格乐图、企业界毕力格、张树明 等坐在一起，探讨在经济困境，不在盲目追逐潮流，而在以"地域基因"为根，以"食客需求"为壤，在融合中守住特色，在创新中做大做强。 一、东北菜融合：从"口味移植"到"在地共生" "奈曼人家"的菜单上，东北菜从未是简单的"复制粘贴"，而是与内蒙古本地饮食文化的深度对话，这种融合模式正成为地域菜破圈的核心路径。 东北菜的"豪放基因"与内蒙古的"游牧风味"本就存在天然契合点：东北铁锅炖的热烈，能容纳内蒙古手把肉的鲜嫩，于是有了铁锅炖大鹅与奈曼炖羊肉招牌 菜，既保留了原汁原味，又有铁锅炖的烟火气，成了老乡聚餐、外地客尝鲜的必点选项。针对呼和浩特干燥气候，解决了东北菜偏油腻的痛点，让本地食客 更易接受。 这种融合绝非"元素堆砌"，而是"在地化改造"：考虑到呼和浩特食客对"鲜"的偏好，"奈曼人 ...

Group 1 - The newly renovated Yonghui Supermarket at Qianxi Street has reopened, becoming the first store in Fengtai District to adopt the "Pang Donglai" model, attracting many residents [2] - The main aisle of the supermarket has been widened to 3 meters, shelf height reduced to 1.6 meters, and the number of cash registers increased to 24 [2] - The product structure has been comprehensively adjusted, with 47.1% of new products in the food and daily necessities category, nearly 20% of imported goods, and around 20% of freshly made products [2] Group 2 - The fresh food section offers more choices through direct supply from farms and seasonal products, with new offerings like freshly squeezed juice and cut fruits [2] - The supermarket implements "freshness management" for cut fruits, providing discounts based on the time since they were displayed, enhancing customer confidence in product freshness [2] - The "Pang reform" has shown positive results, with a 50% increase in customer traffic and an 85% increase in total sales during the Dragon Boat Festival compared to the previous year [3] Group 3 - The Qianxi Street store is the first of 68 chain supermarket locations in Fengtai District to complete the "Pang reform," with another store set to be renovated by the end of June [3] - Over ten other supermarkets have expressed interest in transitioning to quality retail, indicating a trend in the industry towards enhanced customer experience and product offerings [3]

Core Insights - Yonghui Supermarket has successfully implemented the "Fat Transformation" model at its Qianxi Street store in Fengtai, attracting many customers to experience the new offerings [1][3]. Group 1: Store Transformation - The Qianxi Street store has undergone significant changes, including the removal of mandatory shopping routes, enhancing customer comfort and freedom while shopping [3]. - The product structure has been adjusted, with 47.1% of new products being daily necessities, nearly 20% being imported goods, and 20% of items being freshly made on-site [3][4]. Group 2: Customer Engagement and Services - A temporary resting area for students taking the college entrance examination has been set up, providing essential supplies and refreshments to support them [3]. - The store features various customer-friendly amenities, including handwashing stations, drinking water, and health check equipment, enhancing the shopping experience [3]. Group 3: Sales Performance - During the Dragon Boat Festival, the transformed stores saw a remarkable increase in customer traffic, with a 50% year-on-year rise, and total sales increased by 85% compared to the previous year [6]. - The successful transformation has led to increased interest from other supermarkets in the region, with over ten stores expressing intentions to adopt similar quality retail strategies [6].

Core Insights - Yonghui Supermarket has opened its first self-adjusted store in the Mentougou District, following previous adjustments in other districts of Beijing, enhancing its market presence [1][2] - The store features a unified shelf height of 1.6 meters, removed mandatory traffic flow, and widened aisles, creating a more customer-friendly shopping environment [1] - The product structure has been adjusted to meet public demand, retaining reliable brands and increasing the proportion of freshly made products to approximately 80% of the "Pang Dong Lai" product structure [1] Product Offerings - The store has introduced popular items such as "Pang Dong Lai" spicy beef strips, small sweet sausages, Northeast-style fried meat, and Korean fried chicken in the prepared food section [1] - Baked goods focus on health and taste, featuring products like "Harvest Joy" European bread, finger tiramisu, peach mousse cake, and chocolate temptation cake [1] - A dedicated brand area for "Pang Dong Lai" includes items like DL craft beer, yogurt oat crisps, grape juice, and laundry pods, along with exclusive displays for Yonghui's selected products [1] Service Enhancements - The store has added a pet storage area to address challenges for pet owners, along with a convenience service area equipped with blood pressure and height measurement devices, and free charging stations [2] - Premium seafood in the fish section now offers oxygen cleaning services, while the meat section provides free shredding and grinding services [2] - Fresh-cut fruit management follows a strict "468" freshness policy, with discounts applied based on time since cutting, and perishable items are cleared daily [2] Expansion Plans - Following the opening of the new store, Yonghui has reached a total of 78 adjusted stores nationwide, with plans to exceed 124 by the end of June and aim for 300 by the Lunar New Year in 2026 [2] - Additional adjusted stores are set to open in Tongzhou and Fengtai districts by the end of May, bringing the total number of adjusted stores in Beijing to 8 [2]