Group 1 - The "New Consumption Season" event in Qingdao aims to stimulate market vitality and promote consumption, with over 1.1 billion yuan in consumer vouchers distributed throughout the first quarter [1] - Qingdao has been selected as a pilot city for "new consumption formats, new models, and new scenarios," as well as for "international consumption environment construction," which will drive the city's consumption promotion efforts [1][2] - The event will feature over 300 diverse promotional activities, including street festivals and New Year markets, to enhance consumer engagement [1] Group 2 - In 2026, Qingdao will focus on building an international consumption center city by implementing specific actions to boost consumption, including expanding goods and service consumption, fostering new consumption types, and enhancing unique consumption hubs [2] - The city will leverage the "double pilot" initiative and a combination of policies and activities to create a consumer-friendly environment that integrates online and offline experiences [2] - Qingdao has recognized 79 local time-honored brands, forming a three-tiered system with 23 national and 21 Shandong time-honored brands to promote heritage and innovation [2] Group 3 - The event features an "Old Brands New National Trend" exhibition area, showcasing Qingdao's time-honored brands and their innovative products, such as a collaboration between Qingdao Beverage Group and a local tea brand [3] - New products like the "first hot cola of winter" and limited edition gourmet items have gained popularity among citizens and tourists, highlighting the blend of tradition and modernity in Qingdao's consumption landscape [3]

Group 1 - The "New Consumption Season" event in Qingdao aims to stimulate market vitality and respond to public demand for a better life by distributing over 1.1 billion yuan in consumer vouchers throughout the first quarter [1] - Qingdao has been selected as a pilot city for "new consumption formats, new models, and new scenarios," as well as for "international consumption environment construction," which will drive the city's consumption promotion efforts [1][2] - The event will feature over 300 diverse promotional activities, including street festivals and New Year goods fairs, to enhance consumer engagement [1] Group 2 - In 2026, Qingdao will focus on building an international consumption center city by implementing actions to boost consumption, including expanding goods and service consumption, fostering new consumption types, and enhancing specialty consumption areas [2] - The city will leverage the "double pilot" initiative and a combination of policies and activities to create a consumer destination that appeals to both locals and visitors [2] - Qingdao has recognized 79 local time-honored brands, forming a three-tiered system with 23 national and 21 provincial time-honored brands to promote heritage and innovation [2] Group 3 - The event features an "Old Brands New Trends" exhibition area, showcasing local time-honored brands and their innovative products, such as a collaboration between Qingdao Beverage Group and a local tea brand to create a unique beverage [3] - The introduction of limited-edition food items, like the black pepper pork chop burger from a time-honored brand, has garnered significant attention from citizens and tourists [3]

Core Viewpoint - The "2026 Shopping in China · Enjoy Qingdao" event aims to boost consumer spending in Qingdao by distributing over 1.1 billion yuan in consumer vouchers throughout the first quarter of the year, enhancing the city's brand as an international consumption center [1] Group 1: Event Overview - The event will feature over 300 diverse promotional activities, including street festivals and New Year markets, organized by various local government departments [2] - Qingdao's government emphasizes the integration of consumer welfare and spending promotion, focusing on expanding goods and service consumption, fostering new consumption types, and enhancing unique consumption areas [2] Group 2: Economic Impact - In 2025, Qingdao implemented over 1,000 seasonal promotional activities, contributing to a significant increase in retail sales, with a target of nearly 700 billion yuan in social retail sales [1] - The city aims to leverage its designation as a pilot city for new consumption formats and international consumption environment construction to stimulate market vitality and meet public demand for improved living standards [1][2] Group 3: Cultural and Historical Promotion - Qingdao has established a three-tiered system of time-honored brands, with 79 local brands recognized alongside national and provincial counterparts, promoting the protection and innovation of traditional brands [3] - The event includes a special exhibition area for time-honored brands, showcasing collaborations between traditional and modern brands, such as the launch of a new beverage combining traditional and contemporary elements [3]

Group 1 - The core event "2026 'Buy in China · Shop in Qingdao' New Year Consumption Season" aims to stimulate consumer spending with over 1.1 billion yuan in consumption vouchers distributed throughout the first quarter [1] - Qingdao is recognized as a significant coastal city in China, known for its rich cultural history and modern marine tourism, with various commercial districts showcasing its unique urban characteristics [3] - In 2025, Qingdao implemented policies to boost consumption, hosting over 1,000 promotional events and achieving a retail sales total of nearly 700 billion yuan, solidifying its position as the second-largest consumer city in Northern China [5] Group 2 - The 2026 consumption season aligns with national and local strategies to expand domestic demand and promote consumption, leveraging Qingdao's status as a pilot city for new consumption models and international consumption environment construction [7] - During the event, over 300 diverse promotional activities will be held, including street festivals and traditional markets, organized by various municipal departments [9] - Qingdao's government emphasizes the integration of consumer welfare and consumption promotion, focusing on expanding product and service consumption, fostering new consumption types, and enhancing unique consumption hubs through a dual approach of policies and activities [11] Group 3 - The city is developing an international consumption environment, with plans for the Fushan Bay International Consumption Cluster and initiatives from major retailers like Walmart to enhance new consumption models [13] - Qingdao has recognized 79 local time-honored brands and established a three-tiered system with national and provincial brands, promoting the protection and innovation of these brands [13] - The event features an "Old Brands New Trends" exhibition, showcasing collaborations between traditional brands and new local businesses, highlighting innovative products that appeal to both residents and tourists [13]