Core Viewpoint - The article highlights the vibrant cultural heritage of Qingyang, particularly its intangible cultural assets, which play a significant role in celebrating the New Year and embody the hopes and wishes of the local community [3][5][7]. Group 1: Qingyang's Cultural Heritage - Qingyang's intangible cultural heritage, including paper-cutting and embroidery, adds authentic and heartfelt blessings to the New Year celebrations [3][5]. - The paper-cutting art, represented by Ma Lu, showcases intricate designs that reflect the auspicious meanings associated with the Year of the Horse, such as "good fortune" and "prosperity" [3][4]. - The embroidery craft, led by Liu Lanfang and her daughter Zhang Yuyao, combines traditional motifs with modern aesthetics, appealing to younger audiences with vibrant colors and playful designs [5][6]. Group 2: Artistic Expressions - The paper-cutting works are characterized by their exquisite shapes and fluid lines, telling stories of agricultural civilization and the love for life among the people of Qingyang [4][7]. - The embroidery products, such as the "Horseback Sealing the Marquis" and other designs, incorporate traditional cultural elements while also embracing contemporary artistic trends [6]. - Qingyang's farmer paintings, created by local artists, vividly depict traditional customs and family gatherings during the New Year, celebrating the warmth and joy of community life [7]. Group 3: Community Engagement - The article encourages participation in Qingyang's cultural festivities, inviting people to experience the renewed vitality of its intangible heritage and celebrate a culturally rich New Year [8].

Core Viewpoint - The implementation of the Hainan Free Trade Port's closure will create significant opportunities and benefits for Gansu, particularly in trade, logistics, and industry collaboration, enhancing the region's economic landscape and international market access [7][8][9]. Group A: Opportunities for Foreign Trade Enterprises - Gansu's foreign trade enterprises can expect reduced tariff costs and optimized production layouts due to Hainan's new policies, which include a significant increase in the number of zero-tariff goods from 1,900 to over 6,600 and an increase in the zero-tariff level from 21% to 74% [5][11]. - The new policies will allow Gansu companies to import high-tariff raw materials, process them in Hainan, and then sell the finished products back to the mainland without incurring import duties if the value added exceeds 30% [13][15]. Group B: Expansion of "Long Goods" Products - The closure will facilitate the export of Gansu's specialty products, such as apples, through enhanced logistics and reduced cross-border costs, leveraging Hainan as a key hub for international trade [17][18]. - Gansu International Logistics Group plans to utilize Hainan's trade network to export local products to overseas markets, creating a new international logistics framework [17][18]. Group C: Collaboration between Gansu and Hainan - Gansu enterprises are exploring opportunities to collaborate with Hainan businesses, particularly in the processing of high-tariff raw materials, to take advantage of the new tax policies [19][20]. - The establishment of a "Gansu-Hainan Special Industry Cooperation Park" is suggested to align Gansu's resources and technology with Hainan's policies and market access, enhancing the export capabilities of Gansu enterprises [21]. Group D: Benefits for Ordinary Citizens - The closure will also benefit ordinary citizens, as travel to Hainan will become easier with no additional documentation required for Chinese citizens and visa-free entry for citizens from 86 countries [6][24]. - New tax-free shopping policies and increased job opportunities in Hainan will enhance the overall living experience for residents and visitors [24]. Group E: Learning from Hainan's Experience - Gansu aims to learn from Hainan's institutional openness and regulatory innovations to improve its own business environment and attract foreign investment [25][26]. - The establishment of a comprehensive service platform in Gansu will facilitate better support for local enterprises looking to expand internationally, drawing on Hainan's successful practices [25].

Core Viewpoint - The sales of Qinyang sachets, known for their intricate designs and traditional craftsmanship, have surged recently, particularly with the upcoming Year of the Horse, leading to increased demand for horse-themed products [1][6]. Group 1: Product Features - Qinyang sachets are characterized by diverse designs, including animal and floral motifs, and are filled with aromatic herbs such as mugwort, clove, and mint, which provide both pleasant scents and health benefits [7]. - The production process of Qinyang sachets involves ten complete steps and utilizes over 80 traditional stitching techniques, showcasing the rich heritage of this craft [3]. Group 2: Market Trends - There is a notable increase in pre-orders for Qinyang sachets across various local shops, driven by innovative marketing strategies such as live-streaming e-commerce and collaborations with cultural tourism and enterprises [6]. - The annual production of Qinyang sachets has reached 10 million pieces, with exports to over 20 countries and regions worldwide, indicating a significant expansion in market reach [6].

Core Viewpoint - The press conference highlighted the achievements in the high-quality development of culture and tourism during the "14th Five-Year Plan" period, emphasizing the integration of intangible cultural heritage (ICH) into daily life and its role in economic and social development [1]. Group 1: Non-Material Cultural Heritage Protection - The atmosphere for ICH protection has become more robust, with the issuance of guidelines and local regulations across 31 provinces, fostering a collaborative environment for ICH protection [2]. - Over 270 cultural ecological protection zones have been established for comprehensive protection of ICH and its cultural and natural environments, enhancing the connection between traditional practices and modern life [2]. Group 2: Active Transmission Practices - The Ministry of Culture and Tourism has promoted the integration of traditional transmission methods with modern education, resulting in over 100 universities offering ICH protection programs and training for more than 100,000 ICH inheritors [3]. - There is a growing trend of younger individuals and even foreign friends engaging in traditional practices such as playing the guqin and watching Kunqu opera, indicating a modernization and popularization of ICH [3]. Group 3: Economic and Social Benefits - The establishment of 12,900 ICH workshops has created job opportunities for over 1.2 million people, demonstrating the economic impact of ICH on local communities [3]. - The integration of ICH with tourism and local culture has enhanced cultural experiences for the public, showcasing the potential for ICH to serve as a local identity and attract tourism [3].

Core Viewpoint - Gansu Province's Qingyang City is leveraging its rich intangible cultural heritage (ICH) to develop a folk culture industry, addressing challenges such as a shrinking pool of inheritors and low marketization of ICH projects [1][2]. Summary by Sections Intangible Cultural Heritage and Challenges - Qingyang has a diverse range of ICH, including paper-cutting, shadow puppetry, and embroidery, but faces issues like a declining number of inheritors and low market engagement [1][2]. - The city is exploring systematic protection of ICH, scaling cultural industries, creating brand matrices, and innovating digital communication to integrate ICH into modern life [1]. Cultural Promotion Activities - On May 3, the Chinese Embassy in the U.S. hosted an event themed "Symphony of the Silk Road, Auspicious Gansu," showcasing Gansu's cultural heritage through exhibitions and performances, attracting significant interest from American audiences [1]. Success Stories of Inheritors - Ma Lu, a representative inheritor of Qingyang paper-cutting, has successfully integrated traditional techniques with modern aesthetics, creating popular works that resonate with contemporary audiences [2][3]. - Qingyang has established a protective network for ICH, with 5 national, 57 provincial, 76 municipal, and 616 county-level projects, and has developed over 200 types of cultural products, producing more than 10 million items annually [2]. Market Development and Economic Impact - The Qingyang paper-cutting industry has seen a revival, with Ma Lu earning significant income through workshops and exhibitions, highlighting the potential for ICH to generate economic benefits [5][6]. - The Qingyang embroidery industry, particularly the production of traditional sachets, has expanded significantly, with annual revenues reaching 75 million yuan and products exported to 26 countries [10]. Innovation and Modernization - Inheritors are innovating traditional crafts to meet modern consumer demands, such as creating functional sachets with health benefits and integrating ICH into fashion [13][14]. - The "Jianyun Dress," a fusion of paper-cutting art and modern clothing design, gained immense popularity online, demonstrating the potential for ICH to adapt and thrive in contemporary markets [11][12]. Future Directions - Qingyang aims to promote ICH through diverse integration paths, ensuring traditional crafts remain relevant and accessible to the public, thereby enhancing cultural vitality and economic sustainability [14].