Core Viewpoint - The press conference highlighted the achievements in the high-quality development of culture and tourism during the "14th Five-Year Plan" period, emphasizing the integration of intangible cultural heritage (ICH) into daily life and its role in economic and social development [1]. Group 1: Non-Material Cultural Heritage Protection - The atmosphere for ICH protection has become more robust, with the issuance of guidelines and local regulations across 31 provinces, fostering a collaborative environment for ICH protection [2]. - Over 270 cultural ecological protection zones have been established for comprehensive protection of ICH and its cultural and natural environments, enhancing the connection between traditional practices and modern life [2]. Group 2: Active Transmission Practices - The Ministry of Culture and Tourism has promoted the integration of traditional transmission methods with modern education, resulting in over 100 universities offering ICH protection programs and training for more than 100,000 ICH inheritors [3]. - There is a growing trend of younger individuals and even foreign friends engaging in traditional practices such as playing the guqin and watching Kunqu opera, indicating a modernization and popularization of ICH [3]. Group 3: Economic and Social Benefits - The establishment of 12,900 ICH workshops has created job opportunities for over 1.2 million people, demonstrating the economic impact of ICH on local communities [3]. - The integration of ICH with tourism and local culture has enhanced cultural experiences for the public, showcasing the potential for ICH to serve as a local identity and attract tourism [3].

Core Viewpoint - Gansu Province's Qingyang City is leveraging its rich intangible cultural heritage (ICH) to develop a folk culture industry, addressing challenges such as a shrinking pool of inheritors and low marketization of ICH projects [1][2]. Summary by Sections Intangible Cultural Heritage and Challenges - Qingyang has a diverse range of ICH, including paper-cutting, shadow puppetry, and embroidery, but faces issues like a declining number of inheritors and low market engagement [1][2]. - The city is exploring systematic protection of ICH, scaling cultural industries, creating brand matrices, and innovating digital communication to integrate ICH into modern life [1]. Cultural Promotion Activities - On May 3, the Chinese Embassy in the U.S. hosted an event themed "Symphony of the Silk Road, Auspicious Gansu," showcasing Gansu's cultural heritage through exhibitions and performances, attracting significant interest from American audiences [1]. Success Stories of Inheritors - Ma Lu, a representative inheritor of Qingyang paper-cutting, has successfully integrated traditional techniques with modern aesthetics, creating popular works that resonate with contemporary audiences [2][3]. - Qingyang has established a protective network for ICH, with 5 national, 57 provincial, 76 municipal, and 616 county-level projects, and has developed over 200 types of cultural products, producing more than 10 million items annually [2]. Market Development and Economic Impact - The Qingyang paper-cutting industry has seen a revival, with Ma Lu earning significant income through workshops and exhibitions, highlighting the potential for ICH to generate economic benefits [5][6]. - The Qingyang embroidery industry, particularly the production of traditional sachets, has expanded significantly, with annual revenues reaching 75 million yuan and products exported to 26 countries [10]. Innovation and Modernization - Inheritors are innovating traditional crafts to meet modern consumer demands, such as creating functional sachets with health benefits and integrating ICH into fashion [13][14]. - The "Jianyun Dress," a fusion of paper-cutting art and modern clothing design, gained immense popularity online, demonstrating the potential for ICH to adapt and thrive in contemporary markets [11][12]. Future Directions - Qingyang aims to promote ICH through diverse integration paths, ensuring traditional crafts remain relevant and accessible to the public, thereby enhancing cultural vitality and economic sustainability [14].