Core Insights - Shaanxi's intangible cultural heritage (ICH) is gaining international recognition through diverse innovations and cross-border collaborations, showcasing the rich cultural heritage of the Sanqin region and contributing to the province's cultural development [1] Group 1: Fashion and Cultural Exchange - The "Cloud of Orchid" international cultural exchange event at the 2025 China International Fashion Week featured exquisite Qiang embroidery garments, highlighting the cultural stories behind each piece and the appeal of ICH across borders [2] - Wang Xiaoqin, a provincial-level ICH representative, has established 10 training bases and 6 cooperatives, creating employment for over 1,700 women and expanding the market for Qiang embroidery products both domestically and internationally [2] Group 2: Cultural Performances and Exhibitions - At the Osaka Expo, traditional performances such as Fengxiang woodblock paintings and Shaanxi paper-cutting captivated audiences, demonstrating the vibrancy of Shaanxi's ICH in the context of modern Chinese development [3] - Wang Yixuan, a 21st-generation inheritor of Fengxiang woodblock painting, creatively integrated traditional elements with contemporary themes, attracting diverse audiences and promoting ICH through collaborations with major companies [3] Group 3: Youth Engagement and Global Outreach - The "Old Waist Drum ICH Goes to Campus" event in Yulin engaged 5,000 students, marking a shift from passive to active participation in cultural heritage, fostering local cultural identity among youth [4] - The Anse waist drum has gained international acclaim, performing at significant events and cultural exchanges in countries like Germany and South Korea, showcasing the global appeal of Shaanxi's ICH [4] Group 4: Culinary and Performing Arts - Shaanxi's cultural outreach includes performances of traditional arts like the Shaanxi Yangge and storytelling in Malaysia, allowing local audiences to experience the cultural richness of the Loess Plateau [5] - The innovative presentation of traditional arts, such as the performance of Shaanxi storytelling in Australia, has resonated with international audiences, reflecting the successful fusion of tradition and modernity [5]

Core Viewpoint - The press conference highlighted the achievements in the high-quality development of culture and tourism during the "14th Five-Year Plan" period, emphasizing the integration of intangible cultural heritage (ICH) into daily life and its role in economic and social development [1]. Group 1: Non-Material Cultural Heritage Protection - The atmosphere for ICH protection has become more robust, with the issuance of guidelines and local regulations across 31 provinces, fostering a collaborative environment for ICH protection [2]. - Over 270 cultural ecological protection zones have been established for comprehensive protection of ICH and its cultural and natural environments, enhancing the connection between traditional practices and modern life [2]. Group 2: Active Transmission Practices - The Ministry of Culture and Tourism has promoted the integration of traditional transmission methods with modern education, resulting in over 100 universities offering ICH protection programs and training for more than 100,000 ICH inheritors [3]. - There is a growing trend of younger individuals and even foreign friends engaging in traditional practices such as playing the guqin and watching Kunqu opera, indicating a modernization and popularization of ICH [3]. Group 3: Economic and Social Benefits - The establishment of 12,900 ICH workshops has created job opportunities for over 1.2 million people, demonstrating the economic impact of ICH on local communities [3]. - The integration of ICH with tourism and local culture has enhanced cultural experiences for the public, showcasing the potential for ICH to serve as a local identity and attract tourism [3].

Core Viewpoint - The Shaanxi Folk Song Museum in Yulin City aims to rescue, protect, inherit, and promote Shaanxi folk songs through innovative exhibition methods that combine traditional and modern displays, creating an immersive auditory experience for visitors [1][8]. Group 1: Museum Overview - The museum opened in May 2018 and is designed to be experienced through sound, allowing visitors to enjoy a variety of folk songs performed by local artists [1]. - The museum features a unique exhibition style that integrates traditional and modern elements to keep cultural heritage alive [1]. Group 2: Folk Song Characteristics - Labor songs, as a representative of Shaanxi folk music, are rooted in local culture and were created during labor practices to boost morale and coordination among workers [3]. - The museum showcases various forms of folk art, including the Yulin Little Tune, which is a national intangible cultural heritage that blends southern melodies with local folk tunes [5]. Group 3: Cultural Significance - Shaanxi storytelling, originating from the Ming and Qing dynasties, is an important form of regional art that has gained recognition through modern media, such as the popular game "Black Myth: Wukong" [7]. - Shaanxi folk songs have evolved from grassroots culture to professional stages, reflecting the continuous development and innovation of traditional Chinese culture [8].