在生态创新方面，《指导意见》指出要推动业态场景创新，鼓励各地充分依托本地资源要素禀赋，引导 住宿经营主体特色化发展，打造文化主题酒店、康养酒店、度假酒店、乡村酒店、特色民宿等多元业 态，有序发展电竞酒店、集装箱酒店等创新业态。同时，推动住宿与文娱、旅游、健康、教育等产业融 合发展，打造亲子旅行、康养旅居、艺术沉浸、娱乐休闲等主题客房，与非物质文化遗产项目、演艺演 出、体育赛事、户外运动、旅游景区、地标美食、知名IP等合作打造相关住宿场景。 此外，要加快智慧化转型，引导住宿经营主体开展数字化转型，利用大数据、物联网、人工智能等新一 代信息技术，实施业务流程再造、智慧决策，提升运营管理、市场分析、客户获取等能力。同时，推 动"人工智能+酒店"建设，扩大虚拟显示选房、智能语音控制、无接触机器人、智能影音系统等服务供 给，提升客房沉浸体验功能。 《指导意见》也提出强化要素支撑，明确增强用地规划和加强金融支持。支持地方依据国土空间规划合 理安排大型酒店项目，鼓励在文旅、商业集聚区预留旅馆用地发展住宿业项目。支持地方在开展规划实 施体检评估基础上依法依规调整国土空间详细规划，利用存量空间发展住宿业项目，支持农村地区盘活 ...

*免责声明：文章内容仅供参考，不构成投资建议 *风险提示：股市有风险，入市需谨慎 据中证报报道，10月17日，商务部等9部门发布《关于促进住宿业高质量发展的指导意见》，从培育经 营主体、扩大品质供给、加快绿色发展等方面提出17项具体措施，包括加强品牌建设，推动改造升级， 提升国际化水平，推动业态场景创新，加快智慧化转型，加强金融支持等方面。 中证报指出，我国住宿产业正处于结构性升级的关键阶段，政策支持、技术创新与消费升级共同驱动行 业向高品质、智能化、可持续方向转型。技术驱动效率与体验革新，智能化渗透住宿业全链条，目前 AI客服覆盖80%酒店，降低人力成本20%。消费升级催生结构性机遇，电竞酒店、康养酒店年增速 37%，亲子研学、银发经济主题酒店非房收入占比达35%。消费偏好转变，Z世代（占预订量62%）追 求"社交货币"（如非遗体验、打卡场景）等。 数据显示，2030年我国住宿业市场规模预计达15.5万亿元。 公司方面，据中证报表示，A股相关概念股有君亭酒店、首旅酒店等。 ...

在强化要素支撑方面，鼓励在文旅、商业集聚区预留旅馆用地发展住宿业项目。支持地方利用存量空间发展住宿业项目，支持 农村地区盘活存量住房等资源发展旅游民宿。 在加快绿色发展方面，鼓励地方和行业协会贯彻实施绿色饭店、星级旅游饭店国家标准，对订购绿色饭店的消费者给予积分奖 励、消费折扣等。 在优化发展环境方面，引导住宿平台企业优化定价体系、收费模式，合理确定费率水平。 在扩大品质供给方面，提出打造文化主题酒店、康养酒店等多元业态，有序发展集装箱酒店等创新业态。鼓励打造无障碍客房 等，开展适老化设施升级，提供儿童托管、营养配餐等服务，满足"一老一小"旅行住宿需求。鼓励符合条件的住宿经营主体参与"青 年驿站"服务，为高校毕业生跨地区求职提供优惠便利的住宿服务。 央视网消息：近日，商务部等9部门联合印发《关于促进住宿业高质量发展的指导意见》，提出17项具体举措，着力解决住宿 业自主品牌建设力度不足、同质化竞争现象突出、绿色化发展水平不高等问题，支持和引导住宿业高质量发展。 在培育经营主体方面，《指导意见》提出培育一批中高端酒店品牌、民宿品牌，打造国际知名住宿业品牌企业。 ...

Core Insights - The "2025 China Silver Economy Development Conference" highlighted the rapid growth of the silver economy in China, projected to exceed 10 trillion yuan, with silver real estate as a key pillar [3] - The focus is shifting from traditional elderly care to a more diversified approach that meets the various living needs of the elderly population, emphasizing quality living environments [3][4] - Experts stress the importance of a broader perspective and strategic thinking in developing the silver economy, which is crucial for addressing low consumption rates and structural economic issues [3][6] Industry Transformation - The concept of silver living is accelerating the transformation of elderly care models, which now include home care, apartment care, community care, and travel care [5] - Home care is currently the most mainstream form of elderly living, but it faces challenges such as the need for home modifications to suit elderly needs [5] - The conversion of vacant commercial properties into suitable elderly care facilities requires significant funding and policy support [5][6] Consumption and Policy Challenges - The silver economy is seen as a means to boost consumption and enhance domestic circulation, yet it faces issues of insufficient consumption and low consumption rates [6] - Institutional reforms are suggested as a solution to low consumption rates, with a focus on providing affordable housing for low- and middle-income residents [6] Urban Initiatives - Cities like Beijing and Shanghai are actively exploring solutions for silver living, with Shanghai's aging population reaching 26.5%, approximately 6.7 million people [7] - The deepening aging issue presents both challenges and opportunities, with a need for professional service providers to meet the housing demands of the elderly [8] Innovative Developments - Companies are beginning to innovate in the silver living sector, with projects like a CCRC community in Shanghai that emphasizes cost-effectiveness and early disease screening [8][9] - A comprehensive service system is being developed to address the unique needs of elderly care, integrating medical, nursing, and living services [10]