建发·海晏，截止8月1日，已经实现了网签162套48亿的惊人业绩，持续领跑海淀豪宅市场。这个套均总价3000万级的项目，正在用实打实的销售数据，重新 定义北京豪宅市场的价值标准。 现象级热销背后的产品密码 建发·海晏，以文化为底色，与海淀气质不谋而合。八檩抱厦门殿，是对颐和园东宫门的转译，连景墙算起约90米，高约9.8米，依然是建发房产的"舒适 圈"。项目建筑以颐和园里的景明楼为蓝本，屋檐翘角，是中式美学当代表达。四周的天然石材和香槟金铝板、超白玻，让整个建筑光感通透。 园林的设计同样令人惊艳。四进三园十八景，处处都是惊喜。约72.8米的长廊，让人很自然地想起了颐和园约728米的彩绘长廊。 同步加推9号楼建面约218㎡户型，作为小区内唯一可同时观赏清河与四进园林的楼栋，东西户分别坐拥水景与河景资源，堪称内外双景观的瞰景绝佳位。 大师云集的匠心之作 项目的成功离不开大师团队的加持。除去必备的设计大师团队，建发·海晏竟然邀请到了奥运"金镶玉"奖牌的制作者张铁成大师亲自操刀，在大门上打造了 一方金镶玉的门钹。门钹上方的匾额，由书法大师郭宝庆题写，他与双奥也有着不解之缘。私宅的门钹大有来头，APEC国礼的制作者李佩卿 ...

Core Viewpoint - The Chinese real estate market is undergoing a profound cyclical transformation and a shift in development logic due to policy easing and market adjustments, with a notable divergence between core first- and second-tier cities and other regions [1][4] Market Dynamics - In Q1 2025, national commodity housing sales fell by 2.1% year-on-year, but core first- and second-tier cities like Shenzhen saw a nearly 70% increase in transactions, indicating a shift from scale expansion to quality competition and from demand driven by first-time buyers to improvement-driven demand [1][4] - High-end residential products are gaining traction, reflecting the scarcity of core assets in first- and second-tier cities, which are viewed as valuable investments in an inflationary and loose monetary environment [1][4] Company Performance - Jianfa Real Estate has successfully carved out a new niche in the high-end residential market through precise interpretation of land culture, innovative integration of technology and architectural aesthetics, and comprehensive upgrades in property services [1][4] - Jianfa Real Estate's sales ranking has improved from 53rd to the top 10 in the industry within a few years, achieving a total sales volume of 133.51 billion yuan in 2024, positioning it as the 7th in the industry [14] Product Innovation - Jianfa Real Estate is leading the industry with its deep exploration of land culture, innovative architectural expression, and forward-looking intelligent living experiences, as demonstrated in recent product launches in Beijing and Xiamen [4][10] - The "Wangfu Chinese Style" project in Beijing and the "Haipai Oriental" project in Xiamen showcase the company's commitment to high-end quality, with significant investments in materials and design that exceed typical residential standards [4][10] Service Enhancement - Jianfa Real Estate has developed a "Good House" concept that integrates functional, emotional, and asset values, continuously iterating its new Chinese-style product offerings to meet diverse consumer needs [11][13] - The company has established a "Good Service" system, focusing on enhancing customer experience and addressing pain points, with a new service product aimed at high-end clients that redefines property service standards [13][14]

Core Insights - The real estate market in Beijing is stabilizing, leading to increased enthusiasm among developers for land acquisition, with a total of 130.6 billion yuan spent on four land parcels on June 5 [1][6] - The land parcels acquired are spread across three districts: Haidian, Shijingshan, and Changping, indicating a shift in spatial distribution compared to previous acquisitions [1] - The joint venture led by Beike, along with other developers, has been particularly active in the Beijing market, acquiring a significant parcel in Changping [4][5] Group 1: Developer Activities - Beike, in collaboration with Yuexiu, Beijing Urban Construction, and Future Science City, acquired a land parcel in Changping for 23.95 billion yuan, covering approximately 3.07 hectares with a total construction area of 79,900 square meters [4] - The recent land acquisition by Beike is part of a broader strategy to establish a comprehensive platform in the real estate sector, integrating various business lines including second-hand and new housing [5] - The China State Construction Group (CSCG) emerged as a major player in the land auction, with its subsidiaries acquiring land worth 73.01 billion yuan, accounting for 70.47% of the total land acquisition amount [6] Group 2: Market Dynamics - The successful auction of four land parcels, totaling over 100 billion yuan, reflects a resurgence of confidence among developers in the Beijing new housing market, with new home sales in May increasing by 14.7% month-on-month and 22.1% year-on-year [9] - The competitive landscape for new housing projects is intensifying, with developers focusing on product quality and features that appeal to buyers, such as higher usable space and enhanced amenities [10] - The trend towards higher standards in new housing projects is expected to stimulate market demand, as developers enhance their offerings to provide better value and experience for buyers [10]