北京月内再度推出优质住宅用地。据北京市规划和自然资源委员会官网公示，9月30日，位于北京市朝 阳区太阳宫板块的一宗地块将进入挂牌竞价环节，起拍价达31亿元。据测算，起始住宅楼面价约7.1万 元/平方米。据北京商报记者统计，北京今年的土地供应呈现加速态势。仅朝阳区，2025年1—9月已通 过挂牌方式成功出让4宗地块。其中，9月就推出了2宗重点地块。除本次即将竞价的太阳宫地块外，呼 家楼南里地块已于本月初完成出让，这反映出区域土地市场的活跃度显著提升。 时隔三年太阳宫板块再供地 从区位来看，太阳宫地块地处东北三环与四环之间，紧邻地铁10号线与17号线的换乘站——太阳宫站， 可较快抵达望京、国贸、亦庄等重点产业区，通勤优势显著。 除轨道交通外，太阳宫地块周边完善的配套也是核心竞争力之一。从地图上来看，地块西侧与太阳宫公 园、凯德广场相邻，休闲、购物、娱乐等生活配套一应俱全。同时，人大附中(朝阳分校)、人大附中朝 阳学校等优质教育资源分布在地块周边，进一步增强了项目的市场竞争力。 北京商报记者梳理地块周边项目发现，太阳宫区域上一次供应住宅用地可追溯至2022年。当时，中建玖 合以15%的溢价率竞得朝阳区太阳宫新区D区 ...

Core Insights - The article highlights the exceptional market performance of Jianfa Haiyan, which achieved the highest total sales amount in Beijing's residential market from June to August 2025, particularly excelling in Haidian District [1][11] - Jianfa Haiyan's success is attributed to its strong product quality and market appeal, setting a new benchmark in the luxury housing market [1][11] Market Performance - Jianfa Haiyan recorded 189 signed units within 81 days, totaling 5.576 billion yuan in sales, significantly outperforming competitors in the luxury market [3][4] - The project has redefined sales velocity in the luxury housing sector, establishing itself as a market leader [3][11] Product Excellence - The project's success is rooted in its commitment to product excellence, blending traditional culture with modern design, and achieving a level of detail comparable to "art pieces" [4][8] - The design incorporates elements from royal gardens, with collaboration from renowned institutions and designers, enhancing its cultural significance [4][8] Luxury Features - Jianfa Haiyan elevates the concept of "residential" to "cultural customized mansion," featuring high ceilings, expansive windows, and a layout conducive to family gatherings [8][10] - The project offers high-end finishes and customizable options, showcasing meticulous attention to detail that has garnered citywide admiration [8][10] Clubhouse Amenities - The exclusive clubhouse, Haiyan Hui, serves as a key feature, providing various leisure spaces and integrating with the surrounding landscape [10] - The clubhouse enhances the living experience with tailored services, contributing to the overall appeal of the project [10] Market Impact - Jianfa Haiyan's remarkable sales performance underscores the enduring value of projects with exceptional product strength, positioning it as a new value benchmark in Beijing's luxury market [11]

Group 1 - The core achievement of Jianfa Haiyan is the impressive sales performance, with 162 units sold and a total value of 4.8 billion, leading the Haidian luxury market [1] - The project redefines the value standards of Beijing's luxury real estate market with an average unit price of around 30 million [1] Group 2 - Jianfa Haiyan integrates cultural elements that resonate with the Haidian area's character, featuring architectural designs inspired by the Summer Palace [3] - The project includes a stunning garden design with a long corridor reminiscent of the Summer Palace's painted corridor, enhancing the overall aesthetic experience [5] Group 3 - The success of Jianfa Haiyan is attributed to a team of renowned designers, including the creator of the Olympic "Golden Jade" medal, who crafted a unique door knocker for the project [7] - Each residence features a custom-designed cloisonné door knocker by a master known for creating national gifts, adding a touch of exclusivity [7] Group 4 - The recently launched 5th building offers a 183㎡ layout with a ceiling height of 3.4 meters, providing a spacious feel equivalent to a 200㎡ unit [10] - The 9th building features a 218㎡ layout, uniquely positioned to offer views of both the river and the garden, enhancing its appeal [10] Group 5 - Jianfa Haiyan successfully reconstructs the sales dynamics of cultural luxury real estate, attracting high-level executives from tech companies and scholars from prestigious institutions [14] - The current market conditions indicate that the timing for investment in Jianfa Haiyan is optimal [14]

Core Viewpoint - The Chinese real estate market is undergoing a profound cyclical transformation and a shift in development logic due to policy easing and market adjustments, with a notable divergence between core first- and second-tier cities and other regions [1][4] Market Dynamics - In Q1 2025, national commodity housing sales fell by 2.1% year-on-year, but core first- and second-tier cities like Shenzhen saw a nearly 70% increase in transactions, indicating a shift from scale expansion to quality competition and from demand driven by first-time buyers to improvement-driven demand [1][4] - High-end residential products are gaining traction, reflecting the scarcity of core assets in first- and second-tier cities, which are viewed as valuable investments in an inflationary and loose monetary environment [1][4] Company Performance - Jianfa Real Estate has successfully carved out a new niche in the high-end residential market through precise interpretation of land culture, innovative integration of technology and architectural aesthetics, and comprehensive upgrades in property services [1][4] - Jianfa Real Estate's sales ranking has improved from 53rd to the top 10 in the industry within a few years, achieving a total sales volume of 133.51 billion yuan in 2024, positioning it as the 7th in the industry [14] Product Innovation - Jianfa Real Estate is leading the industry with its deep exploration of land culture, innovative architectural expression, and forward-looking intelligent living experiences, as demonstrated in recent product launches in Beijing and Xiamen [4][10] - The "Wangfu Chinese Style" project in Beijing and the "Haipai Oriental" project in Xiamen showcase the company's commitment to high-end quality, with significant investments in materials and design that exceed typical residential standards [4][10] Service Enhancement - Jianfa Real Estate has developed a "Good House" concept that integrates functional, emotional, and asset values, continuously iterating its new Chinese-style product offerings to meet diverse consumer needs [11][13] - The company has established a "Good Service" system, focusing on enhancing customer experience and addressing pain points, with a new service product aimed at high-end clients that redefines property service standards [13][14]

Core Insights - The real estate market in Beijing is stabilizing, leading to increased enthusiasm among developers for land acquisition, with a total of 130.6 billion yuan spent on four land parcels on June 5 [1][6] - The land parcels acquired are spread across three districts: Haidian, Shijingshan, and Changping, indicating a shift in spatial distribution compared to previous acquisitions [1] - The joint venture led by Beike, along with other developers, has been particularly active in the Beijing market, acquiring a significant parcel in Changping [4][5] Group 1: Developer Activities - Beike, in collaboration with Yuexiu, Beijing Urban Construction, and Future Science City, acquired a land parcel in Changping for 23.95 billion yuan, covering approximately 3.07 hectares with a total construction area of 79,900 square meters [4] - The recent land acquisition by Beike is part of a broader strategy to establish a comprehensive platform in the real estate sector, integrating various business lines including second-hand and new housing [5] - The China State Construction Group (CSCG) emerged as a major player in the land auction, with its subsidiaries acquiring land worth 73.01 billion yuan, accounting for 70.47% of the total land acquisition amount [6] Group 2: Market Dynamics - The successful auction of four land parcels, totaling over 100 billion yuan, reflects a resurgence of confidence among developers in the Beijing new housing market, with new home sales in May increasing by 14.7% month-on-month and 22.1% year-on-year [9] - The competitive landscape for new housing projects is intensifying, with developers focusing on product quality and features that appeal to buyers, such as higher usable space and enhanced amenities [10] - The trend towards higher standards in new housing projects is expected to stimulate market demand, as developers enhance their offerings to provide better value and experience for buyers [10]