网签率30%—50%为合格线 刚需房源作为家庭基础居住需求的核心承载，其市场供应态势始终备受行业与置业群体的广泛关注。 据北京商报记者统计，截至2025年末，北京市有24个单价6万元/平方米以下的刚需型住宅项目入市，涵 盖长安华曦府、招商云璟揽阅、招商朝棠揽阅、北京建工·嘉棠澐玺、北京兴创沐春墅等项目。 开栏语：过去一年，北京的新房市场在"好房子"政策引导下呈现出鲜明的结构性特征。购房者的选择变 得既清晰又困难：清晰的是，市场对高品质改善住宅的追捧已成共识；困难的是，如何在众多新盘中甄 别出真正的价值之选。新年伊始，北京商报地产频道推出特别策划——"北京新房去化率排行"。在网签 才是硬道理的当下，我们为购房者全面梳理2025年入市的新盘网签情况，以价格区间进行科学排名，穿 透营销表象，为市场提供一份冷静、专业的购房参考。 单价6万元/平方米以下的刚需新盘，在2025年进入"避险模式"。购房者将"确定性"奉为最高准则。北京 商报记者统计发现，2025年，北京单价6万元/平方米以下的刚需住宅市场中，共有24个项目入市；从去 化表现来看，市场呈现出显著分化特征。门头沟长安华曦府凭借更具实用性的户型及充足的收纳空间， ...

Core Viewpoint - The article discusses the strategic shift of Beike's subsidiary, Beihome, towards a light-asset model in real estate development, emphasizing the importance of customer-centric approaches and the C2M (Customer-to-Manufacturer) model in adapting to changing market dynamics [3][4][5]. Group 1: Project Performance and Strategy - Beihome's projects, such as Beichen S1 in Chengdu and Beilian C1 in Shanghai, have shown promising results, ranking high in sales despite the challenging market conditions [3][4]. - The Beichen S1 project took 14 months from land acquisition to launch, reflecting a commitment to quality over speed, with a sales price of approximately 60,000 yuan per square meter, close to the cost price [4][5]. - Beihome aims to validate its C2M model through these projects, focusing on long-term brand recognition rather than immediate sales volume [4][5]. Group 2: C2M Model Implementation - Beihome has expanded its C2M services to cover the entire development chain, including product positioning, design, quality control, and marketing, recognizing the need for comprehensive control over the development process [5][6]. - The company emphasizes the importance of data-driven insights to align product offerings with customer preferences, moving from merely selling properties to ensuring quality and customer satisfaction [6][7]. Group 3: Market Adaptation and Customer Insights - The article highlights a shift in the real estate market from quantity to quality, with consumers becoming more discerning about their housing choices [6][8]. - Beihome's research indicates that customer preferences have evolved, with a focus on features like scenic views over traditional design norms, leading to innovative architectural decisions [8][10]. - The company has implemented a "variable housing" concept, allowing for flexible unit configurations to meet diverse customer needs, which has been positively received in their projects [12][13]. Group 4: Future Directions and Partnerships - Beihome plans to maintain its light-asset model, focusing on providing solutions to other developers rather than becoming a traditional developer itself, thus avoiding the pitfalls of heavy capital investment [14][15]. - The company has established partnerships with various leading real estate firms across major cities, enhancing its collaborative approach to project development [15][16]. - Beihome's strategy includes early involvement in project planning to ensure alignment with market demands and customer expectations, thereby reducing uncertainty in the development process [16][18].

开栏语：过去一年北京的新房市场，在"好房子"政策引导下，呈现出鲜明的结构性特征。购房者的选择变得既清晰又困难：清晰的是，市场对高品质改善住 宅的追捧已成共识；困难的是，如何在众多新盘中甄别出真正的价值之选？新年伊始，北京商报地产频道推出特别策划——《北京新房去化率排行》。在网 签才是硬道理的当下，我们为购房者全面梳理2025年入市的新盘网签情况，以价格区间进行科学排名，穿透营销表象，为市场提供一份冷静、专业的购房参 考。 第一期我们关注单价6万元/平方米以下的刚需新盘，这部分房源，在2025年进入"避险模式"。购房者将"确定性"奉为最高准则。北京商报记者统计，2025 年，北京单价6万元/平方米以下的刚需住宅市场中，共有24个项目入市；从去化表现来看，市场呈现出显著分化特征。门头沟长安华曦府凭借更具实用性的 户型及充足的收纳空间，以94.13%的去化率成为年度"去化王"。北京兴创沐春墅去化率却仅3.36%，在同价位市场中去化垫底。更多的项目整体去化节奏平 稳，保持在30%—50%。 在低总价与户型实用性成为决定刚需户型销售表现的核心因素后，户型实用性则是关键加分项，均好卧室、灵活改造空间及系统化收纳可适配多代 ...

12月19日起，2025年全国十大作品入围项目大众网络票选环节开启。 选出你心目中的 " 好房子 " 当前，2025年度中国房企产品测评进入角逐阶段，即日起， 12月19日至25日中午12点 ，大众网络票选通道正式开启。在此之前， 为期两天的入围项目专家评审已于 12月18-19日顺利举行。 为你心中高端、轻奢、品质住宅产品的典范投票 规则： 与此同时，为方便详实地了解项目情况，本次入围的项目也将再次通过线上进行集中展示。 在"好房子"的全面引领下，房企以更积极的姿态投身产品力建设，致力于解决居住痛点、提升住宅产品品质，提供优异的生活方案。自2018年起，产品力100工作组连 续八年开展中国房企"产品力100"测评研究工作。 目前，2025年度产品力测评工作已经开展，"全国十大作品""中国好房子"测评经组委会初评，现已产生入围项目，并进入专业评审与大众票选环节。 入围项目将经过专家评审、大众票选、测评模型等环节，最终于2026年1月初发布《全国十大高端/轻奢/品质作品》《中国好房子综合奖/单项奖》。 本次十大作品高端/轻奢/品质三大类别票选使用同一通道； 同一微信ID仅限投票一次 ，每人每个类别最多选十个项目 ...

Core Insights - The project in the Mentougou District, developed by China Electric Power Real Estate, is progressing rapidly with a land acquisition cost of 9.57 billion yuan and a floor price of approximately 23,500 yuan per square meter [1][15] - The project covers a total land area of approximately 20,364.37 square meters and a total construction area of 64,262.74 square meters, with residential construction area accounting for 40,311.73 square meters [1][5] - The development includes 15 tower-style residential buildings with a total of 421 units, primarily targeting first-time homebuyers [1][5] Project Details - The project consists of 15 residential buildings, including 6 buildings of 15 floors, 8 buildings of 11 floors, and 1 building of 7 floors, designed in a south-low and north-high layout [3][6] - The average residential unit size is approximately 95 square meters, aligning with the market demand for affordable housing [1][10] - The project includes various amenities such as a convenience store, a sunken courtyard, and multiple entrances for pedestrian access [3][6] Economic Indicators - The project is estimated to require an investment of approximately 4.54 billion yuan, with a total building area of about 63,100 square meters, including 40,700 square meters above ground and 22,400 square meters underground [13][14] - The project will provide 477 parking spaces, including 464 residential parking spots and 7 for public service facilities, with 191 of these being designated for electric vehicles [6][8] Market Context - The project is strategically located near the S1 line's Four-Da Bridge station, with proximity to various amenities such as schools, parks, and hospitals, enhancing its attractiveness to potential buyers [14][15] - The nearby Longan Huaxiyu project has seen significant sales success, indicating a strong demand for residential properties in the area [15]

Core Viewpoint - China Electric Power Construction Real Estate and Mencheng Investment acquired the land parcel in Mentougou District for 957 million yuan, indicating strong investment confidence in the area [1][4]. Group 1: Land Acquisition Details - The project covers an area of 2.04 hectares with a planned above-ground construction area of 40,700 square meters and a floor area ratio of approximately 2.0, with a height limit of 45 meters [1]. - The land price translates to approximately 23,500 yuan per square meter [1]. - The estimated investment for the project is around 454 million yuan, with a total construction area of approximately 63,100 square meters, including 42,700 square meters above ground and 22,400 square meters underground [2]. Group 2: Market Performance and Context - The company has demonstrated strong market performance with the launch of Chang'an Huaxi Mansion, achieving a sales rate of 91% with a total of 527 units sold out of 581, at an average price of 46,300 yuan per square meter [4]. - The total sales amount for the Chang'an Huaxi Mansion project is approximately 2.45 billion yuan, which is 163% of the land acquisition cost [4]. - The newly acquired land is strategically located near the S1 subway line and surrounded by established residential and commercial developments, indicating a mature living environment and good ecological conditions [4]. Group 3: Architectural and Planning Guidelines - The architectural design encourages the use of partially elevated public building bases to create public squares and circulation spaces, with a minimum building line adherence of 70% for key buildings [6]. - The overall color scheme for buildings should be of medium brightness and low saturation, primarily using white and light gray, avoiding bright colors [6]. - The project must consider the nearby immovable cultural relic, the Four-Da Bridge Dragon King Temple, ensuring construction maintains a safe distance and harmonizes with the historical architecture [6].

Core Viewpoint - The bidding for the land parcel 0605-0006 in the Mentougou District has commenced, with a first bid of 9.57 billion yuan, translating to a floor price of approximately 23,500 yuan per square meter. The final buyer will be determined on September 30 [1]. Group 1: Bidding Details - The bidding party consists of China Electric Power Construction Group Real Estate and a local investment company from Mentougou [1]. - The estimated investment for the project is around 454 million yuan, with a total construction area of approximately 63,100 square meters, including 40,700 square meters above ground and 22,400 square meters underground [2]. - The first bid for the land was recorded at 95 million yuan [2]. Group 2: Project Background - The project is located in Yongding Town, outside the Sixth Ring Road, adjacent to the S1 subway line's Sidaoqiao Station, with established living facilities and a favorable ecological environment [3]. - The land parcel covers 2.04 hectares, with a planned above-ground construction area of 40,700 square meters, a floor area ratio of approximately 2.0, and a height limit of 45 meters [3]. Group 3: Market Performance - The previous project by China Electric Power Construction Group in Mentougou, Chang'an Huaxi Mansion, achieved a sales rate of 91% with an average transaction price of 46,300 yuan per square meter [2]. - The total sales amount for the Chang'an Huaxi Mansion project reached approximately 2.45 billion yuan, which is about 163% of the land price [2]. Group 4: Urban Planning and Architectural Guidelines - The area is designated as a key urban functional zone, emphasizing the importance of urban landscape design along the Chang'an Street West Extension [4]. - Architectural guidelines encourage modern design with specific color schemes and building heights, promoting a cohesive urban aesthetic [6].

Core Viewpoint - The recent land auction in Beijing's Changping District attracted multiple companies, resulting in a total revenue of 13.06 billion yuan, with a consortium led by Yuexiu and Future Science City acquiring a key plot for 2.395 billion yuan [1][4]. Group 1: Land Auction Details - Four plots were auctioned in Beijing, specifically in Haidian, Shijingshan, and Changping districts, with a total revenue of 13.06 billion yuan [1]. - The acquired plot, located in the Changping District's Zhongguancun Life Science Park, has a total area of 30,700 square meters and a planned construction area of 79,900 square meters, with a starting price of 2.395 billion yuan [2]. - The consortium's floor price translates to 29,977 yuan per square meter [4]. Group 2: Strategic Importance of the Acquired Land - The land's value is enhanced by its proximity to the Changping Line subway station and the planned Life Valley Station of the 19th subway line, expected to be completed by 2027, which will improve transportation efficiency [3]. - The area is designated as a "technology park integrating basic research, achievement transformation, supporting services, and residential functions," indicating a focus on urban integration and talent attraction [3]. Group 3: Company Involvement and Future Plans - The consortium includes companies like Yuexiu, Beijing Urban Construction, Future Science City, and Beihome, with Yuexiu already having multiple projects in the Changping area [4]. - Beihome, a new venture under Beike, aims to provide data-driven residential development services and has established regional offices in major cities, indicating a strategic expansion in the real estate market [5].

Core Insights - The real estate market in Beijing is stabilizing, leading to increased enthusiasm among developers for land acquisition, with a total of 130.6 billion yuan spent on four land parcels on June 5 [1][6] - The land parcels acquired are spread across three districts: Haidian, Shijingshan, and Changping, indicating a shift in spatial distribution compared to previous acquisitions [1] - The joint venture led by Beike, along with other developers, has been particularly active in the Beijing market, acquiring a significant parcel in Changping [4][5] Group 1: Developer Activities - Beike, in collaboration with Yuexiu, Beijing Urban Construction, and Future Science City, acquired a land parcel in Changping for 23.95 billion yuan, covering approximately 3.07 hectares with a total construction area of 79,900 square meters [4] - The recent land acquisition by Beike is part of a broader strategy to establish a comprehensive platform in the real estate sector, integrating various business lines including second-hand and new housing [5] - The China State Construction Group (CSCG) emerged as a major player in the land auction, with its subsidiaries acquiring land worth 73.01 billion yuan, accounting for 70.47% of the total land acquisition amount [6] Group 2: Market Dynamics - The successful auction of four land parcels, totaling over 100 billion yuan, reflects a resurgence of confidence among developers in the Beijing new housing market, with new home sales in May increasing by 14.7% month-on-month and 22.1% year-on-year [9] - The competitive landscape for new housing projects is intensifying, with developers focusing on product quality and features that appeal to buyers, such as higher usable space and enhanced amenities [10] - The trend towards higher standards in new housing projects is expected to stimulate market demand, as developers enhance their offerings to provide better value and experience for buyers [10]