如果说"确定性"是刚需盘的标签，"产品硬实力"则成为手握千万预算的改善型购房者的核心决策标尺。 单价6万—10万元/平方米的改善型新盘，在2025年全面迈入"价值抉择模式"。据北京商报记者不完全统 计，北京2025年全年共有26个单价在6万—10万元/平方米区间的改善型项目入市，累计供应房源超1.3 万套，市场分化态势尤为显著。其中，在拿地环节表现亮眼的"中建系"，将"掰手腕"延展至一线营销， 但结果天差地别：中建二局旗下房地产公司中建玖合打造的中建·运河玖院依托优质产品力与配套优 势，以81.15%的去化率登顶"改善去化王"，其二期顶层河景房源总价突破4000万元仍具备吸引力；而由 中海地产打造的中海朝阳ONE去化率则仅为15.4%，沦为同梯队垫底项目。在户型趋同的市场背景下， 区位配套成熟度与产品细节打磨，成为撬动改善型住宅去化的关键变量。 地段、产品、配套与性价比 户型设计缺陷带来的去化难 在中建·运河玖院、颐海澐颂、建发金茂观宸等项目凭借超70%的去化率彰显强劲市场竞争力的同时， 部分与热销项目处于同一单价梯队的楼盘，受产品定位偏差、区位配套支撑不足等多重因素影响，呈现 出销售疲软态势，去化进度大幅落 ...

如果说"确定性"是刚需盘的标签，"产品硬实力"则成为手握千万预算的改善型购房者的核心决策标尺。单价6万—10万元/平方米的改善型新盘， 在2025年全面迈入"价值抉择模式"。北京商报记者不完全统计，北京2025年全年共有26个单价在6万—10万元区间的改善型项目入市，累计供应 房源超1.3万套，市场分化态势尤为显著。其中，在拿地环节表现亮眼的"中建系"，将"掰手腕"延展至一线营销，但结果天差地别：中建二局旗 下房地产公司中建玖合打造的中建·运河玖院依托优质产品力与配套优势，以81.15%的去化率登顶"改善去化王"，其二期顶层河景房源总价突破 4000万元仍具备吸引力；而由中海地产打造的中海朝阳ONE去化率则仅为14.48%，沦为同梯队垫底项目。在户型趋同的市场背景下，区位配套 成熟度与产品细节打磨，成为撬动改善型住宅去化的关键变量。 | 区位 | 月份 | 项目案名 | 项目名称 | | 户数 已签约套数 | | --- | --- | --- | --- | --- | --- | | 通州 | 3月4日 | 绥云福苑(一期) | 绳式ONE | 124 | 29 | | | 4 23 H | | | | ...

| 区位 | 月份 | 项目案名 | 项目名称 | | 户数 已签约套数 | | --- | --- | --- | --- | --- | --- | | 通州 | 3月4日 | 缓云福苑(一期) | 绳云ONE | 124 | 29 | | | 4月23日 | | | | | | | 9月13日 10月25日 | 玖运佳苑(一期) | 中建 · 运河玖院 | 838 | 680 | | | 12月19日 | 玖运佳苑(二期) | 中建 · 云河玖院 | 552 | 242 | | 丰台 | 3月17日 | 观宸嘉园 | 建发金茂观宸 | 479 | 367 | | | 4月30日 | | | | | | | 9月20日 | 观音显元 | 建发会变观信二期 | 368 | 62 | | | ４月21日 | 偶颂佳苑 | 北京偶内幼 | 439 | 121 | | | 1月18日 4月2日 | 璞兔佳苑 | 金茂璞兔丰宜 | 504 | 247 | | | 5月20日 | 中海藏峰佳苑 | 中海丽泽参號院 | 458 | 133 | | | 9月13日 | | | | | | 海淀 | 3月11日 | 咖准大 ...

每一个楼花，都是独一无二的。这里是楼花网。 北京土拍的新鲜事，一宗接一宗。 | | | | | 2025北京土拍成绩单 | | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | | | | | | | 2025年北京土拍日历表 (截至2025.12.4) | | | | | | 125 을 | 地块名称 | | 24 07 | 45) | 用地（万 建面（万平） 平） | 起价 | 成交价 | 溢价 | 成交时间 | 成交企业 | | 1 | 13 1 | | 18 11 12 1 | 4.27 | 10.256 | 78 | 91.52 | 17.33% | 2025.1.2 | 华润+招商+中铁 | | 2 | | | | | | | | | | | | | 建发海号 | | 四元区 | 3 a 3 | 9.51 | 72 3 | 90.4 | 25.04% | 2025.1.2 | 建发展产 | | 3 4 | 中海丽泽参號院 | 治商零 | 天智能 UNE | 2.74 6.7 | 6.91 ...

Core Viewpoint - The introduction of 11 residential land plots in Fengtai District aims to meet diverse and personalized housing demands, enhance housing supply quality, and stimulate consumer activity [1][6]. Group 1: Land Plot Details - The 11 plots are categorized into three types: five for shantytown redevelopment, five for urban village redevelopment, and one for primary development [2]. - Specific plots include the Yuegezhuang Village plot (2.18 hectares, 58,000 square meters), the Changxindian plot (4.25 hectares, 46,800 square meters), and the Zhangguozhuang plot (approximately 47,700 square meters) [3][4]. Group 2: Location and Infrastructure - All plots are strategically located within Fengtai District, close to essential amenities such as education and healthcare, and within approximately 1 kilometer of transit stations [1][4]. - The plots are situated in key areas or emerging growth zones, offering advantages of prime location, mature infrastructure, and planned development [4]. Group 3: Market Implications - The high inventory in Fengtai District presents competition among new projects, but well-located and high-quality developments can still succeed [6]. - The increase in land supply is expected to broaden the choices in the new housing market, contributing to the ongoing enhancement of housing quality and stimulating consumer demand [6].

Core Viewpoint - The successful sale of the NY-030 (South District) R2 residential land in Fengtai District for 2.08 billion yuan indicates a strategic move by the joint venture of Jianfa and Jinmao, reflecting confidence in the area's development potential and market conditions [1][4]. Group 1: Land Transaction Details - The land was sold at a base price of 2.08 billion yuan, resulting in a floor price of 40,200 yuan per square meter [1]. - The land is located between the fourth and fifth ring roads in Fengtai, approximately 500 meters from the Xinjing Station, which connects Metro Lines 19 and 4 [3]. - The total area of the land is 25,900 square meters with a plot ratio of 2.0 and a height limit of 45 meters (60 meters in some areas) [4]. Group 2: Market Context and Implications - The area surrounding the land is well-developed with commercial facilities, including Wanda Plaza and Dayue Chunfengli, and is rich in ecological resources, although educational resources are currently lacking [3]. - The successful acquisition of this land follows the positive market performance of the Jianfa Jinmao Guancheng project, which was launched after obtaining a pre-sale permit [4]. - The transaction aligns with the market supply rhythm, as the previous land parcels were initially bundled but were later split to enhance the likelihood of successful sales [4][5]. Group 3: Future Development Potential - The acquisition of the 02 land plot is seen as a recognition of the area's development potential and land value, with plans for the NY-030 (North District) plot to also enter the market [5]. - If Jianfa successfully integrates the North District plot, it could facilitate comprehensive development in the area and allow for better control over development pace and regional value [5].

Core Insights - The company, Jianfa, has successfully acquired a new land parcel in the Fengtai District, Beijing, for 20.8 billion yuan, indicating strong confidence in the area's development potential and land value [1][3] - The new project, NY-030 (South District) -02, has a floor price of approximately 40,200 yuan per square meter, reflecting a strategic move to enhance market presence in a competitive environment [1][3] - Jianfa's previous projects in the area, such as Jianfa Jinmao Guancheng and Jianfa Jingyuan, have performed well, contributing to the company's decision to invest further in this region [1][5] Land Acquisition Details - The newly acquired land parcel covers an area of 25,900 square meters with a plot ratio of 2.0 and a height limit of 45 meters, which is expected to provide a comfortable living experience due to its location away from major traffic noise [3] - The land was previously listed for auction at a starting price of 5.2 billion yuan but was split into two parcels to facilitate a successful sale [3][4] - The successful acquisition of this land parcel marks the end of the land auction season in Beijing for the first half of the year [3] Market Performance - Jianfa Jinmao Guancheng has achieved impressive sales figures, with 182 units sold at an average price of approximately 78,451.83 yuan per square meter, leading the sales rankings in Fengtai [4] - The company has demonstrated a strong ability to adapt to market conditions, as evidenced by the rapid sales of its recent project, Jianfa Haiyan, which sold 107 units within 12 days of its launch [6] - The company has been actively expanding its land reserves in first- and second-tier cities, with significant recent acquisitions in Shanghai totaling 12.35 billion yuan [6][8] Strategic Insights - Jianfa's approach to land acquisition involves thorough market research to understand customer needs and price acceptance, which informs their strategic decision-making [8] - The company emphasizes the importance of aligning architectural design with urban planning and cultural elements, enhancing the overall quality and appeal of its projects [5]

Core Viewpoint - The article discusses the competitive dynamics between two luxury residential projects in Haidian, Beijing: Zhenluan and Jianfa Haiyan, highlighting their recent developments and challenges in obtaining construction permits [2][4][29]. Group 1: Project Developments - Zhenluan obtained two permits on May 7, 2025: a construction permit and a planning permit, indicating progress in its development [3]. - Jianfa Haiyan also secured a new construction permit on the same day, following its planning permit obtained on May 1, 2025 [3][4]. - Both projects are now at a similar stage in terms of permit acquisition, suggesting a competitive race between them [4]. Group 2: Permit Issues - Jianfa Haiyan's first construction permit was issued on May 6, 2025, but was later found to be canceled on May 7, 2025, raising questions about the validity of the permit [10][11]. - A new construction permit was issued to Jianfa Haiyan on May 8, 2025, with only a minor change in the permit number, indicating a possible attempt to rectify the previous cancellation [14]. - The cancellation of the initial permit suggests potential regulatory challenges that Jianfa Haiyan may face in its development process [12][29]. Group 3: Financial Strength and Strategy - Jianfa's financial position is robust, with reported revenue of 149.6 billion yuan and a net profit of 7.1 billion yuan for the year ending 2024, alongside a cash reserve of 56.6 billion yuan [23]. - The company has demonstrated a willingness to invest heavily in competitive bidding, as evidenced by its acquisition of land in Haidian for 9.51 million yuan per square meter, reflecting a 25% premium [5][22]. - The strategic approach of Jianfa's Beijing General Manager, who is adept at navigating policy and regulatory frameworks, is highlighted as a key factor in the company's operations [25][28].

Core Viewpoint - The Beijing housing market has shown significant growth in both new and second-hand home transactions in the first quarter, driven by strong product offerings and price adjustments, indicating a favorable time for buyers [1][2][4]. Group 1: Market Performance - In Q1, Beijing's new home transactions reached 9,700 units, a year-on-year increase of 12.3%, while second-hand home transactions totaled 43,000 units, up 31.9% [2]. - March saw particularly high activity, with new home sales at 4,850 units, a month-on-month increase of 111% and a year-on-year increase of 36%. Second-hand home sales were 19,234 units, up 62% month-on-month and approximately 35% year-on-year [2]. - As of April 23, new home sales in April were 2,503 units, and second-hand home sales were 11,255 units, totaling 13,758 units [5]. Group 2: Price Trends - New home prices in Beijing decreased by 0.2% month-on-month and 5.7% year-on-year in March, with a cumulative decline of 5.6% year-on-year in Q1 [2]. - The price adjustments have led to increased market activity, with some previously stagnant projects gaining traction through competitive pricing strategies [4]. Group 3: Policy and Market Dynamics - The "Good House" policy is expected to provide further support to the Beijing housing market, with local authorities emphasizing the importance of stabilizing the market and enhancing housing quality [5]. - New residential projects entering the market are creating a "catfish effect," prompting developers to improve product quality to meet discerning buyer expectations [6]. Group 4: Competitive Landscape - Developers are increasingly focusing on product differentiation, with new projects featuring superior designs and amenities to attract buyers [6]. - The recent launch of the Jianfa Jinmao Guancheng project has been well-received, achieving a sales volume of 22.4 billion yuan with 207 units sold out of 282 available [7]. - Conversely, other projects like Jingtou Sen and Tianceng have struggled, with only 393 out of 1,094 units sold, indicating a competitive market where quality and pricing are critical [8].