深圳商报·读创客户端记者 吴素红 李丹 这不是山姆第一次在深圳掀起这样的消费热潮——自1996年首店落户福田以来，山姆持续展现出对城市 中产家庭的强大吸引力。宝安店作为其在深圳西部的首店、深圳的第五家门店，再次印证了这一商 业"顶流"的号召力，以及深圳市场强劲的消费力。 而山姆并非孤例。今年9月，爱马仕国内机场首家直营店也选择落户深圳机场。 商场未开，长队已现。 10月31日，山姆会员商店宝安店尚未营业，门外已大排长龙。开业不到两小时，现场立起"预计排队3小 时"的提示。 从会员制零售巨头到国际奢侈品牌，商业顶流不约而同地向深圳西部汇聚。它们的脚步背后，藏着怎样 的区域发展信号？借助山姆"全球供应链＋本土洞察"，如何助力深圳制造走出"买卖全球"的商业新路 径？ 区位优势引来商业顶流 山姆会员商店（Sam's Club），是世界500强企业沃尔玛旗下的一个会员制商店。在中国市场，山姆会 员商店是在国内布局最久，也是目前市场当仁不让的仓储会员店"头部玩家"。 山姆的成功秘诀何在？一位零售行业资深人士曾点明关键：定位清晰——专注服务中国城市中高消费家 庭；前瞻性洞察消费需求；追求更高效的服务能力。宝安店的选址布局， ...

Group 1 - The rapid development of the "first store economy" reflects the growing consumer demand for fresh and unique shopping experiences, as consumers seek more personalized and differentiated products and services [1] - Many listed companies and leading brands are accelerating their first store layouts, enhancing market influence and brand image while boosting local commercial vitality [2][3] - The first store not only serves as a starting point for business layout but also as a window for brand image display, often embodying the highest standards of the brand [3] Group 2 - Policy guidance is a key driving force behind the rapid development of the first store economy, with various regions launching supportive policies [3][4] - For instance, Zhejiang Province aims to add over 2,000 new urban brand first stores by 2027, while Shenzhen offers financial rewards for introducing well-known domestic and international brands [3][4] - The value of the first store economy lies in enhancing urban capabilities, promoting industrial upgrades, and facilitating consumption upgrades, with future trends expected to include a shift from first-tier cities to county markets and a dual drive of policy and consumption upgrades [4]

Group 1: Economic Policy and Support Measures - The National Development and Reform Commission (NDRC) is confident in promoting sustained and healthy economic development, with plans to implement equipment update loan interest subsidy policies and issue the third batch of funds for consumer goods replacement in July [1][5] - The NDRC has launched an action plan to enhance employment and income for key groups through the "work-for-relief" program, with a focus on increasing support for vulnerable populations [3][4] Group 2: Investment and Funding - The NDRC has allocated 16 billion yuan for the "work-for-relief" program, supporting over 3,900 projects and expected to help 380,000 people increase their income [4] - A total of 3 billion yuan has been allocated for consumer goods replacement, with 1.62 billion yuan already distributed in the first two batches [6] Group 3: Sales and Market Impact - Consumer goods replacement has driven sales of over 1.4 trillion yuan this year, with significant growth in categories such as home appliances and digital products [6][7] - The "National Subsidy" program has led to a sales boost of 1.1 trillion yuan across five major categories by May 31, nearing the projected annual target of 1.3 trillion yuan for 2024 [7] Group 4: Industry Trends and Consumer Behavior - The expansion of subsidy coverage to include digital products and an increase in the number of supported categories from 8 to 12 for home appliances has injected vitality into multiple industries [8] - The combination of national subsidies and promotional events has resulted in substantial sales growth, with some brands experiencing over 200% year-on-year increases [7][8]