Core Insights - The autonomous driving chip market is experiencing a significant concentration of market share among leading players, with Horizon Robotics dominating the ADAS market with a 47.66% share, followed by Mobileye [1] - The high-end autonomous driving computing chip market is set for explosive growth in 2025, with urban NOA vehicle deliveries in China reaching 2.0709 million units, a year-on-year increase of 155.83% [1] Group 1: Market Dynamics - The overall market is showing a "Matthew Effect," where leading players are gaining significant advantages, particularly in the high-level autonomous driving market [1] - Horizon Robotics has secured over 10 partnerships with major automotive brands, further solidifying its market position [1] Group 2: Competitive Landscape - In the urban NOA chip market, the top three players—NVIDIA, Huawei, and Horizon—hold a combined 90% market share, with NVIDIA leading by approximately 26% over Huawei [2] - Horizon Robotics is rapidly increasing its market share in the urban NOA segment, thanks to the mass production of its Journey 6M/6P chips [2] Group 3: Future Outlook - The high-end autonomous driving market is expected to undergo significant changes in 2026, driven by mature end-to-end technology, improved product experiences, and decreasing costs [2] - Companies that adopt an integrated hardware-software approach are likely to gain long-term competitive advantages, as they can leverage synergies between chips, algorithms, systems, and ecosystems [2]

随着端到端技术成熟、产品体验突破，叠加成本下降趋势，2026年高阶智驾市场或将迎来大变局。在车 企自研占比仍然有限的背景下，坚持软硬一体路线的玩家，凭借芯片、算法、系统与生态的协同能力及 量产优势，更具长期市场竞争力，其市场份额有望持续攀升，进一步扩大领先优势。 支持城市NOA的高阶智驾计算芯片市场，则在2025年迎来大爆发。数据显示，中国市场（不含进出 口）乘用车前装标配（含限时免费促销）城区NOA车型交付量达207.09万辆，同比激增155.83%，渗透 率升至15.18%；城市NOA功能正逐步向中高端主流价格带渗透，有效拉动高阶智驾计算平台放量。 在城区NOA计算芯片市场，头部集中态势更为突出，英伟达、华为、地平线前三名合计占据90%的市场 份额。其中英伟达仍保持领跑，领先第二名华为约26%的市场份额；第三名地平线则依托征程6M/6P在 2025年集中量产上车，成为城区NOA市场份额增长最快的厂商之一，与华为市场份额差距并不算太 大。值得关注的是，随着地平线HSD持续量产交付，及携手国内外Tier1厂商共同推进基于单征程6M的 城区NOA量产渗透至10万元级国民车市场，或将引发2026年高阶智驾市场更为 ...

Group 1 - Horizon has launched the "Horizon Journey 10 Million Production Witness Ceremony" at the Chengdu International Auto Show, aiming to achieve over 10 million units of the Journey family chips by August 2025 [1] - The company has established partnerships with over 40 global automotive manufacturers, including China's top ten car companies, enabling over 400 vehicle models and serving more than 6 million users [3] - The Journey 6 series, set to begin mass production in 2025, is developed on the new BPU Nash architecture, covering a computing power range of 10-560 TOPS, catering to L2 to full-scene urban driving assistance needs [3] Group 2 - The high-performance flagship Journey 6P has a computing power of 560 TOPS, and the HSD urban driving assistance system is based on a one-stage end-to-end architecture with reinforcement learning capabilities [4] - The HSD system has already secured partnerships with over 10 vehicle models from various manufacturers, with the first collaboration model, the Starway ET5, set to be mass-produced in November 2025 [4] - The achievement of over 10 million units in production marks a new phase for China's intelligent driving industry, transitioning from the initial stage to large-scale commercialization and ecosystem collaboration [5]

Core Viewpoint - Horizon Robotics has successfully launched its new entry-level vehicle intelligent computing solution, Journey 6B, which marks a significant advancement in the ADAS market, emphasizing both performance enhancement and cost reduction [3][5]. Group 1: Product Development and Performance - The Journey 6B achieved a remarkable industry speed by powering on and producing output in just 23 minutes, setting a new benchmark for intelligent driving computing solutions [3]. - The AI computing power of Journey 6B is rated at 18 TOPS, benefiting from the BPU Nash architecture, which allows it to efficiently support mainstream algorithms and enhance computing performance by over two times [3][5]. - Compared to the previous generation, Journey 6B has improved system performance by over two times, reduced system costs by over 25%, and decreased power consumption by over 30%, while also reducing the size of the integrated solution by over 40% [5]. Group 2: Market Position and Collaborations - Horizon Robotics is expected to maintain a leading position in the integrated computing solution market, with a projected market share of over 30% in the Chinese market for passenger vehicle front-view integrated computing solutions in 2024 [5]. - Multiple collaborations based on Journey 6B are progressing steadily, including a new multifunctional camera platform being developed by Bosch, which is planned for mass production by mid-2026 [5]. - The Journey 6 series has achieved "full-stage access" within just 15 months of its release, indicating a significant advancement in the company's capabilities from research and development to mass production [7]. Group 3: Market Insights and Future Prospects - The Journey 6 series is designed to cater to various market segments, providing a comprehensive range of computing power from 18 TOPS to 560 TOPS, making it the first full-stage intelligent driving computing solution in the industry [7]. - The mid-tier intelligent driving market has seen Journey 6E/M gain over 20 partnerships with automakers, enabling more than 100 smart vehicle models [7]. - The high-performance flagship Journey 6P is positioned as the strongest computing solution for auxiliary driving, with plans for its deployment in the Chery "Falcon" model by 2025 [7].