Core Viewpoint - The emergence of high-star hotels, such as the Yonghe Bojue International Hotel in Zhengzhou, engaging in street vending reflects the significant operational pressures faced by the hospitality industry post-pandemic, necessitating innovative revenue streams to compensate for declining traditional business performance [4][6]. Group 1: Reasons for High-Star Hotels Engaging in Street Vending - High-star hotels are experiencing operational difficulties due to an oversupply in the market, exacerbated by the pandemic and a decrease in consumer spending power [6]. - The correction of extravagant dining practices has also negatively impacted the business of high-star hotels, indicating a need for sustainable operational strategies [6]. - The decision to engage in street vending is a response to the long-term challenges faced by the hospitality sector, rather than a temporary measure [6]. Group 2: Impact on Traditional Street Vendors - The entry of high-star hotels into the street vending space poses a significant threat to traditional street vendors, who have historically served local communities with affordable goods and services [7]. - The competitive advantage of high-star hotels, including brand recognition and pricing strategies, may lead to the displacement of existing street vendors, raising concerns about their survival [9]. - Local governments are urged to consider the implications of high-star hotels entering the street vending market and to develop strategies to support traditional vendors to prevent social instability [10].

近日，郑州一五星级酒店"练摊"一天收入3万元的消息引发网友热议。据报道，该五星级酒店厨师 穿戴整齐，下午5点出摊，小龙虾卖38元一斤，6点基本售空。对于一天的"练摊"营业额，酒店总经理表 示，一天收入3万元左右。"我们也没觉得五星级酒店怎么了"，他直言不在乎别人说摆摊掉价。 五星级酒店也好，四星级宾馆也罢，都要在市场中存活。不管在什么样的市场里，看到需求、满足 需求、增加收入、创造业绩，这是基本的市场经营逻辑。而上述两家酒店宾馆都是遵循这样的常识在经 营，怎么会有"掉价"之说？难道说高端酒店永远处于"高冷"状态就是正确的经营思路？ 按说，随着国内旅游业持续回暖向好，住宿行业也迎来了新的春天，但从实际情况看，很多酒店经 营指标集体下滑，主要原因是酒店服务供大于求，导致入住率不理想。在这种市场背景下，如果酒店经 营者还是坚持固有思维，不寻求新的业绩增长点，很可能面临经营压力。而转型"练摊"卖小吃，则是高 端酒店谋生路径之一。 这是因为摆摊卖小吃让高档酒店更有烟火味，或者说更接地气，一下子放大了顾客面。原来面对的 是小众顾客，摆摊面对的则是大众顾客。而且，高端酒店卖早餐或者怪味花生、猪蹄等小吃，不但价格 不贵，而且 ...

Core Viewpoint - The recent trend of luxury hotels in Zhengzhou engaging in street vending has sparked significant public interest, showcasing a shift in strategy to attract more customers and redefine perceptions of high-end establishments [1][3]. Group 1: Hotel Street Vending - A five-star hotel in Zhengzhou reported a daily revenue of approximately 30,000 yuan from street vending, selling items like crayfish at 38 yuan per pound, with all stock sold out within 37 minutes [1]. - The hotel management expressed indifference to criticisms regarding the perceived loss of prestige from street vending, emphasizing the success of the initiative [1]. Group 2: Customer Reactions - Customers have shown positive responses to the pricing and quality of food offered at these hotel street stalls, with many stating that the prices are comparable to local options [3]. - The initiative has attracted new customers who previously hesitated to visit the hotel, indicating a successful outreach strategy [3]. Group 3: Broader Industry Trends - Many luxury hotels are adopting similar strategies, such as selling "leftover" blind boxes and offering affordable breakfast options, to increase foot traffic and revenue [8]. - Examples include the Hilton Garden Inn in Shenzhen selling blind boxes of unsold food at a significant discount and various hotels offering breakfast packages at low prices [8]. Group 4: Industry Performance Metrics - Data from the Beijing Municipal Bureau of Culture and Tourism indicates a decline in the number of five-star hotels, with a drop from 850 in 2020 to 736 by the third quarter of 2024, reflecting a loss of 114 hotels in less than five years [9]. - The average room price for five-star hotels fell to 599.72 yuan, a year-on-year decrease of 4.78%, with an average occupancy rate of only 60.73% [9].