公司报告 | 年报点评报告 嘉曼服饰（301276） 证券研究报告 成人装有望提升整体毛利率 公司发布 24 年报和 25 年一季报 25Q1：营收 3 亿，同比+3%；归母净利润 0.4 亿，同比-16%；扣非归母净 利润 0.4 亿，同比-15%； 24Q4：营收 4 亿，同比-5%；归母净利润 0.7 亿，同比+28%；扣非归母净 利润 0.6 亿，同比+23%； 24A：营收 11 亿，同比-5%；归母净利润 1.7 亿，同比-5%；扣非归母净利 润 1.3 亿，同比+5%。 此外，公司拟每 10 股派发现金股利人民币 7.2 元（含税），同时每 10 股转 增 2 股，派息率为 45%。 童装和电商拖累营收，成人装毛利率明显高于童装 分产品，1）24 年童装营收 10 亿，同比-17%，毛利率 61%，同比+1pct。 2）成人装营收 1 亿，于 24 年年中完成并表，毛利率 80%，明显高于童装 毛利率。 3）其他营收 0.3 亿，或为收购品牌的授权费收入。 分渠道，1）24 年直营营收 3 亿，同比+14%，毛利率 66%，同比+3pct。门 店 176 家，净增 11 家，经营满 1 年的门店 ...

公司报告 | 年报点评报告 嘉曼服饰（301276） 证券研究报告 成人装有望提升整体毛利率 公司发布 24 年报和 25 年一季报 25Q1：营收 3 亿，同比+3%；归母净利润 0.4 亿，同比-16%；扣非归母净 利润 0.4 亿，同比-15%； 24Q4：营收 4 亿，同比-5%；归母净利润 0.7 亿，同比+28%；扣非归母净 利润 0.6 亿，同比+23%； 24A：营收 11 亿，同比-5%；归母净利润 1.7 亿，同比-5%；扣非归母净利 润 1.3 亿，同比+5%。 此外，公司拟每 10 股派发现金股利人民币 7.2 元（含税），同时每 10 股转 增 2 股，派息率为 45%。 童装和电商拖累营收，成人装毛利率明显高于童装 分产品，1）24 年童装营收 10 亿，同比-17%，毛利率 61%，同比+1pct。 2）成人装营收 1 亿，于 24 年年中完成并表，毛利率 80%，明显高于童装 毛利率。 3）其他营收 0.3 亿，或为收购品牌的授权费收入。 分渠道，1）24 年直营营收 3 亿，同比+14%，毛利率 66%，同比+3pct。门 店 176 家，净增 11 家，经营满 1 年的门店 ...

Core Viewpoint - The company's 1Q25 performance fell short of expectations, primarily due to higher-than-expected expense inputs, despite stable revenue growth driven by franchise shipments and retail recovery [1][2]. Revenue and Profitability - 1Q25 revenue was 3.079 billion yuan, a year-on-year decrease of 1.9% - Net profit attributable to shareholders was 214 million yuan, down 38.1% year-on-year - Non-recurring net profit was 194 million yuan, a decline of 42.7% year-on-year - The revenue performance was weaker than the overall terminal flow performance, partly due to the early timing of the 2025 Spring Festival, which led to some shipments being advanced to 4Q24 [1][2]. Cost Structure - Gross margin increased by 0.4 percentage points to 47.0%, attributed to a higher proportion of direct sales channels - Selling expense ratio rose by 4.1 percentage points to 28.6%, mainly due to increased advertising and marketing expenses, as well as higher depreciation and amortization costs from an increased number of stores - Management expense ratio increased by 0.7 percentage points to 5.1%, while financial expense ratio rose by 1.2 percentage points to -0.8%, mainly due to reduced interest income - Overall, net profit margin decreased by 4.1 percentage points to 7.0% [2]. Inventory and Cash Flow - As of the end of 1Q25, inventory increased by 29.4% to 3.347 billion yuan, with the proportion of goods within one year rising from 55% to 72% - Inventory turnover days increased by 45.1 days to 188.3 days - Accounts receivable rose by 19.2% to 1.217 billion yuan, with turnover days increasing by 7.3 days to 41.1 days - Operating cash flow net amount decreased by 81.7% year-on-year to 153 million yuan, primarily due to increased payments for goods [2]. Development Trends - The company is expected to maintain its aggressive store expansion strategy initiated in 2024, while dynamically adjusting based on the macroeconomic environment - The company will further evaluate the cost-to-benefit ratio of its expenditures, aiming to align expense growth more closely with revenue growth while controlling total annual expense inputs [3]. Profit Forecast and Valuation - The profit forecast for 2025 and 2026 remains unchanged at 1.197 billion yuan and 1.297 billion yuan, respectively - The current stock price corresponds to a P/E ratio of 14.3x for 2025 and 13.2x for 2026 - The rating of outperforming the industry and the target price of 7.13 yuan remain unchanged, with the target price corresponding to a P/E of 16.1x and 14.8x for 2025 and 2026, indicating a potential upside of 12.3% from the current price [4].

事件概述 2024 年公司收入/归母净利/扣非归母净利/经营性现金流分别为10.99/1.71/1.30/1.35 亿元，同比增 长-4.57%/-4.84%/4.91%/-16.64%，低于股权激励行权条件。24 年是公司暇步士成人装并购元年，成人装 和授权费并表都有正向贡献，但主业童装收入利润下降。归母净利下降但扣非归母净利提升主要由于24 年非经常性损益下降26.5%至0.41 亿元，非经主要为政府补助（24/23 年分别为0.33/0.47 亿元）、金融 资产公允价值变动（24/23 年分别为0.23/0.35 亿元）；经营性现金流低于归母净利主要由于存货增加、 应收项目增加。2024Q4公司收入/归母净利/扣非归母净利分别为4.12/0.67/0.62 亿元，同比增 长-5.2%/28.0%/23.5%，利润高于收入增速主要由于管理费用下降（1180 万元）、资产价值损失冲回 （下降1220 万元）。 24 年每10 股拟派发现金红利7.2 元，以资本公积金向全体股东每10 股转增 2 股。分红率45.3%、和上年 持平，股息率为3.54%。 2025Q1 公司收入/归母净利/扣非归母净利分别为2. ...