Group 1 - The success of Kuro Game's first offline carnival in Guangzhou reflects the booming "pan-anime economy" in the city, attracting over 10,000 attendees, with nearly half coming from outside Guangdong Province [1][2] - The carnival's popularity has a direct positive impact on the local hotel and restaurant industries, as many attendees are exploring Guangzhou's culinary offerings [1] - The Guangdong gaming industry has a revenue scale of 260.43 billion yuan, with over 1,000 anime companies and more than 3,000 gaming companies in Guangzhou, indicating a robust industry foundation [2][3] Group 2 - Kuro Game benefits from supportive policies aimed at promoting high-quality development in the gaming industry, which fosters a conducive environment for industry cluster growth [3] - The 2024 Guangzhou Game Export Index indicates that Guangdong's game export revenue is projected to reach 42.36 billion yuan, with a year-on-year growth of 9.9%, showcasing the global appeal of its products [3] - The combination of vibrant exhibitions and a thriving anime and gaming industry, along with policy advantages and consumer potential, is strengthening Guangdong's position as a digital cultural innovation hub [3]

Core Viewpoint - The article discusses the recent collaborations between various Chinese mobile games and popular IPs, highlighting the trends and implications of these partnerships in the gaming industry [1][2][4]. Group 1: Collaborations and Trends - "Arknights" announced collaborations with well-known IPs such as "Taiko no Tatsujin" and "BIGBanG Dream!" which sparked discussions among players [1]. - "Punishing: Gray Raven" confirmed its collaboration with "Devil May Cry 5," with the specific content being revealed four months after the initial announcement [2][3]. - The collaboration trend among Chinese mobile games has become a hot topic, with varying degrees of success in past partnerships [3][4]. Group 2: Types of Collaborations - Collaborations among Chinese mobile games primarily focus on partnerships with other games, with a notable preference for similar genres [5][6]. - Games like "Azur Lane" and "Girls' Frontline" have actively engaged in collaborations with various titles, while companies like miHoYo and NetEase tend to collaborate within their own game ecosystems [9][10]. - The article notes a "cursed" reputation for "Honkai Impact 2," where collaborations have historically led to negative outcomes for partnered games [10]. Group 3: IP and Cultural Collaborations - Collaborations are not limited to games; they also extend to IP-related works, such as "Wuthering Waves" partnering with "Cyberpunk: Edgerunners," which is an animated series based on the "Cyberpunk 2077" universe [11][12]. - The article highlights the significance of cultural collaborations, with over half of the partnerships involving anime IPs, reflecting the preferences of the gaming audience [14][28]. Group 4: Consumer Product Collaborations - The majority of collaborations in the Chinese mobile gaming sector involve consumer products, particularly in food and shopping categories, with KFC and Lawson being the most active partners [19][24][25]. - Food collaborations dominate, with fast food brands leading the way, while shopping collaborations often involve convenience stores and digital products [19][21][26]. Group 5: Community and Public Engagement - The article emphasizes the importance of community engagement through collaborations with cultural and public initiatives, such as partnerships with museums and environmental organizations [28][29]. - These collaborations are generally well-received by players, as they align with cultural values and promote positive social impact [30][31]. Group 6: Challenges and Considerations - The article warns that forced collaborations may lead to negative perceptions if they do not resonate with the player base, highlighting the need for thoughtful partnerships [34][35][36]. - It stresses that successful collaborations should be player-approved to ensure their value and effectiveness in enhancing the gaming experience [37].

Core Insights - A total of 510 games have been approved for release in 2025, with 480 being domestic and 30 being imported [1][2][4] Domestic Games - In April 2025, 127 games were approved, including 118 domestic and 9 imported titles [1] - The number of "casual puzzle" games among the approved domestic titles decreased, with 46 such games making up approximately 39% of the month's approvals [1] - Notable domestic games include: - "Sea Melody: Return" by Xiamen Boyou (client game) - "Mountain Gate and Illusions" by Chengdu Xingyi (client game) - Four cross-platform games supporting mobile and PC, including "Extreme Battlefield" by NetEase LeiHuo and "Lost" by Perfect World [1][4] - The majority of the approved domestic games (110 out of 118) are pure mobile games [1] Imported Games - Among the approved imported games, Tencent's "Path of Exile: Ascendancy" and Shanghai Guoqu's "Track Connection" are pure client games, while the remaining seven are mobile games [2][4] - Tencent's "Path of Exile: Ascendancy" has over 2 million pre-registrations, indicating strong market interest [4] - Other notable imported titles include "Monopoly: Number One Winner" by Kaiying Network and "Book Realm Legend" by Zhongyou Mobile [4] Game Approval Changes - Six games completed operational approval changes, including "War of the Dual" by Kuro and "Dragon Stone War" by Guangzhou Kaiyibo, which added client versions [6] - One game underwent a name change, and another changed its publishing unit [6]