本报记者 李豪悦 1月4日，长达四天的第三届"原神FES"在上海国家会展中心落下帷幕。原神嘉年华线下活动负责人告白向《证券日报》记 者介绍，此次参展人数超8万人次，八成观展人员来自上海以外的城市。 从参与综合漫展发展到独立主办IP特展的游戏公司，并非只有米哈游，例如，鹰角网络2025年为《明日方舟》打造了深度 沉浸式剧情体验展"集成映射"，并继续举办一票难求的"音律联觉"大型音乐会。 广州艾媒数聚信息咨询股份有限公司CEO张毅在接受《证券日报》记者采访时表示，游戏公司独立办展是成熟IP从借场曝 光转向主场运营的必然趋势，既能把控用户体验，又能深化IP价值与商业闭环。未来将有更多游戏公司尝试"线上内容+线下沉 浸体验+周边衍生消费"的模式，这也会是游戏漫展的主流方向。 漫展经济爆发 2025年3月份，上海杨浦区发布的《关于对市十六届人大三次会议第0419号代表建议的会办意见》提出，要依托区内头部 企业，"打造承接大型动漫展会的品牌高地"，并提出此类活动能有效带动商圈客流量与消费额的增长。公开数据显示，上海杨 浦区在举办"上海次元漫游节"期间，成功带动五角场商圈客流量环比增长超10%，消费额同比增长5.2%。 张 ...

25年的二游市场，说得夸张点，用"尸横遍野"来形容可能都不为过。 据竞核不完全统计，2025年有超过20款以上的二游宣布停服或停更。他们有的是大厂出身，有的是中小厂商最后的绝唱，有的则是运营超过七年的产品， 游戏类型涵盖乙游，战棋，卡牌，MMORPG，箱庭等多个领域。 | 产品名 | 开发/发行 | 紫型 | 上线时间 | 停运/停更时间 | | --- | --- | --- | --- | --- | | 筑梦公馆 | 监港互动 | 乙女 | 2022.5.10 | 2025.1.3 | | 少女的王座 | 星辉娱乐 | 乙女 | 2021.4.22 | 2025.1.6 | | 机动都市阿尔法 | 网易游戏 | 机甲射击 | 2021.1.21 | 2025.1.13 | | 白夜极光 | 腾讯永航科技 | 策略卡牌RPG | 2023.6.13 | 2025.1.24 | | 失落四境 | 之幻网络 | 箱庭探索RPG | 2024.8.29 | 2025.2.10 | | 干年之旅 | 英澈游戏 | 策略卡牌RPG | 2023.8.10 | 2025.2.25 (已重新上线) | | 猫之宿约者 ...

来源：环球网 12月19日，2025年中国游戏产业年会在上海举行。中国音像与数字出版协会理事长孙寿山在会上表示， 《周易》有云："观乎人文，以化成天下"——文化的价值本就在于通过人文实践滋养社会、赋能发展， 这与游戏产业的发展逻辑高度契合，也与古人提倡的"礼乐诗书"功能一脉相承。要让游戏成为新时代 的"礼乐诗书"，让其承载文明、传承文化、赋能创新。 游戏应成为新时代之"乐"，担任涵养国民审美与润泽个体心灵的"净化剂"。"乐"之要义，远非止于音 声，其本质在"和同"。《明日方舟》"音律联觉"音乐会，融汇交响、民族、摇滚和说唱等多种形式演绎 游戏原创音乐，在呈现层次丰富的听觉盛宴的同时，也拓展了听众的艺术审美边界；《原神》将京剧选 段《神女劈观》旧曲新谱，不仅触动了国内玩家，更在海外掀起传唱热潮，推动东方美学在全球范围激 起共鸣。越来越多游戏作品在视听语言上不断突破，将中国传统美学与现代数字技术深度融合，让玩家 在互动中提升审美素养，陶冶高尚情操。更重要的是，游戏所激发的这种源于专注、创造与情感联结的 愉悦，已超越单纯的感官娱乐，升华为一种调和情绪、疏导心灵的内在力量，这也正是"乐者，乐也"的 现代诠释。 游戏应 ...

中新网上海12月19日电(记者王笈)上海市委宣传部副部长黄斌兵19日表示，上海将发布"游戏沪十条"及 相关区级配套政策，以更细致、力度更大的支持举措，为游戏企业提供全周期服务，将最优质的资源精 准投向关键环节，为上海乃至中国游戏产业的高质量发展注入更加强劲的动力。 当天，2025年度中国游戏产业年会大会在上海举行。作为网络游戏行业一年一度的重要活动，中国游戏 产业年会于今年首次落户上海，既是对上海网络游戏产业集聚优势的认可，也离不开上海持续优化的营 商环境。 作为中国游戏产业的排头兵，上海制定《上海市支持游戏电竞产业健康发展三年行动方案》，发布系 列"政策包"，倡导精品原创、激发科技创新、鼓励游戏赋能、推动文化出海，着力为来自全世界的企业 打造发展的沃土。 在这片沃土上，国内外游戏企业携手共进，迸发出强劲活力。从《原神》《明日方舟》，到《无尽冬 日》《无限暖暖》，沪产游戏在世界游戏版图上刻下鲜明的"上海印记"；腾讯华东总部、网易上海国际 文创科技园、拳头游戏全球研发中心等项目纷纷落户上海；《永劫无间》用中国武侠开辟电竞新领域。 "在上海，一条覆盖技术、研发、运营、出海、衍生品开发等各关键环节、梯队完整的产业链 ...

Core Insights - The Chinese domestic gaming market generated a revenue of 31.359 billion yuan in October 2025, reflecting a month-on-month growth of 5.66% and a year-on-year growth of 7.83% driven by operational activities and dual-end products [1] Group 1: Domestic Gaming Market Performance - In October 2025, the client game market revenue reached 7.227 billion yuan, with a month-on-month increase of 1.92% and a year-on-year increase of 29.39%, supported by stable performance of mature products and significant contributions from dual-end interoperable products [4][3] - The mobile gaming market achieved a revenue of 22.633 billion yuan, showing a month-on-month growth of 5.33% and a year-on-year growth of 2.36%, with major products enhancing user engagement and payment motivation through anniversary events and version updates [6][1] Group 2: Overseas Market Performance - The actual sales revenue of Chinese self-developed games in the overseas market was 1.799 billion USD in October 2025, marking a month-on-month increase of 10.96% and a year-on-year increase of 11.90%, indicating a stable recovery driven by both mature products and new game launches [8][9]

Core Insights - Sensor Tower's latest data shows that Diandian Interactive's three products dominate the October overseas mobile game revenue chart, with "Whiteout Survival" and "Kingshot" consistently taking the top two spots, while "Tasty Travels: Merge Game" saw a 15% revenue increase, rising to 17th place [1][4] - The games have launched Halloween-themed events to boost player engagement and spending, contributing to Diandian Interactive's position as the second-highest global mobile game publisher by revenue [1][4] Revenue Rankings - "Whiteout Survival" and "Kingshot" are ranked 1st and 2nd respectively, while "Tasty Travels: Merge Game" is ranked 17th [2] - Other notable entries include "Gossip Harbor: Merge & Story" at 3rd, "Last Z: Survival Shooter" at 4th, and "Seaside Escape: Merge & Story" at 10th [4][11] Growth Highlights - "Gossip Harbor" achieved a 9% month-over-month revenue growth, while "Flambé: Merge & Cook" saw a significant 37% increase, entering the revenue chart at 26th place [4] - "Trickcal: Chibi Go" launched in early October and experienced a 320% surge in overseas revenue, making it to the revenue chart at 27th place [5] - "Top Tycoon: Coin Theme Empire" also debuted on the revenue chart, with revenues exceeding 85 times that of June, ranking 5th in the coin-piracy genre [5] Download Rankings - "Block Blast!" topped the download chart with a 41% increase in downloads, marking its highest value since launch [10][12] - "X-Clash" saw a remarkable 466% increase in downloads, securing the second position in the download rankings [12] - "Mobile Legends: Bang Bang" maintained its popularity with a 7% increase in downloads, ranking 3rd [12]

Core Insights - The National Press and Publication Administration has issued a total of 166 game licenses since October, with 159 for domestic games and 7 for imported games, indicating a month-on-month increase in the number of licenses and a stable approval pace [1] - The approval of new titles covers various genres including ACG (Anime, Comic, Game), Three Kingdoms, RPG, and casual games, reflecting a more diversified content supply [1] - The approval of the client version of "Arknights" signifies a deepening cross-platform layout for leading IPs, while mid-tier developers are accelerating innovation in lightweight, idle, and narrative-driven products, maintaining a robust supply side [1] - The stable issuance of licenses and a relaxed approval environment are expected to promote the launch of new products, thereby enhancing the industry's overall prosperity [1] - Companies benefiting from the continuous easing of license issuance and the trends of AI and IP commercialization are recommended for performance improvement due to the new product cycle [1]

Core Insights - The National Press and Publication Administration released the approval information for domestic online games in October 2025, granting a total of 166 licenses, including 159 domestic and 7 imported games [1][3] - The number of game licenses issued in October is the second highest this year, following August's 173 licenses, bringing the total for 2025 to 1,440 licenses, with 1,354 for domestic games and 86 for imported games [1] Group 1: Game Categories and Companies - Over 40% of the approved games in October are casual mobile games [1] - Notable companies receiving approvals include FunPlus, 37 Interactive Entertainment, Klei Entertainment, Youzu Interactive, and Eagle Horn Network [1][3] - Key products approved include Eagle Horn Network's "Arknights," 37 Interactive Entertainment's "Survival 33 Days," and Klei Entertainment's "Blue Moon Hero" [3] Group 2: Absences and New Entries - Notably, NetEase was absent from the list of approved games, while Tencent only had one game approved, "Eight Desolate Journey," operated by Guangzhou Kugou Computer Technology Co., Ltd [3] - The mobile game "Tomorrow's Prologue," operated by Beijing San快 Technology Co., Ltd, is linked to Meituan, co-owned by Meituan's founders Wang Xing and Mu Rongjun [3][4]

Core Insights - The National Press and Publication Administration released the approval information for domestic online games in October 2025, issuing a total of 159 domestic game licenses [1] - Among the newly approved licenses, 155 are for mobile games, 4 for client games, and 8 games received both mobile and client licenses [1] - A total of 7 new import game licenses were also issued, with 2 games receiving both mobile and client licenses [1] - As of October 2023, a total of 1,354 domestic game licenses have been issued this year [1] Domestic Game Licenses - Notable domestic games approved include titles from well-known companies such as: - 37 Interactive Entertainment's "Survival for 33 Days" - Eagle Horn's "Arknights" (client) - Youka's "Three Kingdoms Kill: Face-to-Face Duel" - Zulong's "Cloud Dream Westward" - Others from various developers [3] Import Game Licenses - The newly approved import game licenses include 7 titles, maintaining a stable overall quantity [4] - Notable titles include: - "Multiverse: Night Crisis" by Shanghai Haowan Orange - "Flying: Infinite Universe" by Beijing Ruiwo - "Crayon Shin-chan" by Shanghai Qizhuo [5] License Changes - There were also updates on changes to existing domestic game licenses, including: - Wangchen Technology's "NBA Peak Showdown" now has an added client version - Perfect World’s "Tower of Fantasy" has added a PS5 version [6][7]

Game Releases - Xishanju officially announced the first seamless open-world MMO "Sword侠世界4:无限" on October 16, with a global pre-registration channel launched, featuring a game world of 1 million square meters and over 30 types of terrain and unique towns [1] - ByteDance's "境・界刀鸣" began Android testing on October 16, with global pre-registration exceeding 12 million, set to launch globally on November 21 [3] - NetEase's "命运：群星" launched on October 16, topping the domestic iOS free chart on its first day, with the overseas version previously achieving top downloads in 19 markets, contributing over 70% of revenue from the US market [5] - Bilibili's top-down shooter "逃离鸭科夫" officially launched on October 16 on PC, achieving a 94% positive rating on Steam and a peak concurrent player count of over 35,000 on its first day [7] Industry News - The first national standard for the protection of trade secrets in the online gaming sector was officially released on October 14, under the guidance of the Shanghai Municipal Market Supervision Bureau [13] - The Hainan Free Trade Port Game Industry Ecological Innovation Development Conference was held on October 18, announcing support policies for the game industry, with individual companies eligible for up to 15 million yuan in promotional vouchers [15] - Legendary game producer Tomonobu Itagaki passed away on October 16, known for founding Team Ninja and developing iconic series such as "Dead or Alive" and "Ninja Gaiden" [16] Company Developments - NetEase announced the termination of operations for its SLG mobile game "指环王：纷争," effective December 31, 2025, after only a year and a half since its launch in the domestic market [11]