10月市场收入313.59亿元 运营活动与双端产品共促增长 2025年10月，中国移动游戏市场收入达226.33亿元，环比增长5.33%，同比增长2.36%。多款头部产品通过周年庆活动与版本更新有效激发用户活跃度与付 费动力，带动市场收入回升。 海外市场方面，10月中国自主研发游戏海外市场实际销售收入为17.99亿美元，环比增长10.96%，同比增长11.90%。 中国游戏市场实际销售收入 智通财经APP获悉，伽马数据发布的《2025年10月中国游戏产业月度报告》显示，10月中国国内游戏市场收入为313.59亿元，环比增长5.66%，同比增长 7.83%。运营活动与双端产品双轮驱动。 按不同类型看，2025年10月，中国客户端游戏市场收入为72.27亿元，环比增长1.92%，同比增长29.39%。双端互通产品数量、流水双增长。 2025年10月中国国内游戏市场收入为313.59亿元，环比增长5.66%，同比增长7.83%。环比来看，移动游戏市场贡献主要增量，部分产品依托周年庆、版本 更新及相关活动实现有效拉新与留存；同时，《逃离鸭科夫》等单机产品表现亮眼，为单机游戏市场带来环比增量。同比方面，客户端游戏市场成 ...

Core Insights - Sensor Tower's latest data shows that Diandian Interactive's three products dominate the October overseas mobile game revenue chart, with "Whiteout Survival" and "Kingshot" consistently taking the top two spots, while "Tasty Travels: Merge Game" saw a 15% revenue increase, rising to 17th place [1][4] - The games have launched Halloween-themed events to boost player engagement and spending, contributing to Diandian Interactive's position as the second-highest global mobile game publisher by revenue [1][4] Revenue Rankings - "Whiteout Survival" and "Kingshot" are ranked 1st and 2nd respectively, while "Tasty Travels: Merge Game" is ranked 17th [2] - Other notable entries include "Gossip Harbor: Merge & Story" at 3rd, "Last Z: Survival Shooter" at 4th, and "Seaside Escape: Merge & Story" at 10th [4][11] Growth Highlights - "Gossip Harbor" achieved a 9% month-over-month revenue growth, while "Flambé: Merge & Cook" saw a significant 37% increase, entering the revenue chart at 26th place [4] - "Trickcal: Chibi Go" launched in early October and experienced a 320% surge in overseas revenue, making it to the revenue chart at 27th place [5] - "Top Tycoon: Coin Theme Empire" also debuted on the revenue chart, with revenues exceeding 85 times that of June, ranking 5th in the coin-piracy genre [5] Download Rankings - "Block Blast!" topped the download chart with a 41% increase in downloads, marking its highest value since launch [10][12] - "X-Clash" saw a remarkable 466% increase in downloads, securing the second position in the download rankings [12] - "Mobile Legends: Bang Bang" maintained its popularity with a 7% increase in downloads, ranking 3rd [12]

Core Insights - The National Press and Publication Administration has issued a total of 166 game licenses since October, with 159 for domestic games and 7 for imported games, indicating a month-on-month increase in the number of licenses and a stable approval pace [1] - The approval of new titles covers various genres including ACG (Anime, Comic, Game), Three Kingdoms, RPG, and casual games, reflecting a more diversified content supply [1] - The approval of the client version of "Arknights" signifies a deepening cross-platform layout for leading IPs, while mid-tier developers are accelerating innovation in lightweight, idle, and narrative-driven products, maintaining a robust supply side [1] - The stable issuance of licenses and a relaxed approval environment are expected to promote the launch of new products, thereby enhancing the industry's overall prosperity [1] - Companies benefiting from the continuous easing of license issuance and the trends of AI and IP commercialization are recommended for performance improvement due to the new product cycle [1]

Core Insights - The National Press and Publication Administration released the approval information for domestic online games in October 2025, granting a total of 166 licenses, including 159 domestic and 7 imported games [1][3] - The number of game licenses issued in October is the second highest this year, following August's 173 licenses, bringing the total for 2025 to 1,440 licenses, with 1,354 for domestic games and 86 for imported games [1] Group 1: Game Categories and Companies - Over 40% of the approved games in October are casual mobile games [1] - Notable companies receiving approvals include FunPlus, 37 Interactive Entertainment, Klei Entertainment, Youzu Interactive, and Eagle Horn Network [1][3] - Key products approved include Eagle Horn Network's "Arknights," 37 Interactive Entertainment's "Survival 33 Days," and Klei Entertainment's "Blue Moon Hero" [3] Group 2: Absences and New Entries - Notably, NetEase was absent from the list of approved games, while Tencent only had one game approved, "Eight Desolate Journey," operated by Guangzhou Kugou Computer Technology Co., Ltd [3] - The mobile game "Tomorrow's Prologue," operated by Beijing San快 Technology Co., Ltd, is linked to Meituan, co-owned by Meituan's founders Wang Xing and Mu Rongjun [3][4]

Core Insights - The National Press and Publication Administration released the approval information for domestic online games in October 2025, issuing a total of 159 domestic game licenses [1] - Among the newly approved licenses, 155 are for mobile games, 4 for client games, and 8 games received both mobile and client licenses [1] - A total of 7 new import game licenses were also issued, with 2 games receiving both mobile and client licenses [1] - As of October 2023, a total of 1,354 domestic game licenses have been issued this year [1] Domestic Game Licenses - Notable domestic games approved include titles from well-known companies such as: - 37 Interactive Entertainment's "Survival for 33 Days" - Eagle Horn's "Arknights" (client) - Youka's "Three Kingdoms Kill: Face-to-Face Duel" - Zulong's "Cloud Dream Westward" - Others from various developers [3] Import Game Licenses - The newly approved import game licenses include 7 titles, maintaining a stable overall quantity [4] - Notable titles include: - "Multiverse: Night Crisis" by Shanghai Haowan Orange - "Flying: Infinite Universe" by Beijing Ruiwo - "Crayon Shin-chan" by Shanghai Qizhuo [5] License Changes - There were also updates on changes to existing domestic game licenses, including: - Wangchen Technology's "NBA Peak Showdown" now has an added client version - Perfect World’s "Tower of Fantasy" has added a PS5 version [6][7]

Game Releases - Xishanju officially announced the first seamless open-world MMO "Sword侠世界4:无限" on October 16, with a global pre-registration channel launched, featuring a game world of 1 million square meters and over 30 types of terrain and unique towns [1] - ByteDance's "境・界刀鸣" began Android testing on October 16, with global pre-registration exceeding 12 million, set to launch globally on November 21 [3] - NetEase's "命运：群星" launched on October 16, topping the domestic iOS free chart on its first day, with the overseas version previously achieving top downloads in 19 markets, contributing over 70% of revenue from the US market [5] - Bilibili's top-down shooter "逃离鸭科夫" officially launched on October 16 on PC, achieving a 94% positive rating on Steam and a peak concurrent player count of over 35,000 on its first day [7] Industry News - The first national standard for the protection of trade secrets in the online gaming sector was officially released on October 14, under the guidance of the Shanghai Municipal Market Supervision Bureau [13] - The Hainan Free Trade Port Game Industry Ecological Innovation Development Conference was held on October 18, announcing support policies for the game industry, with individual companies eligible for up to 15 million yuan in promotional vouchers [15] - Legendary game producer Tomonobu Itagaki passed away on October 16, known for founding Team Ninja and developing iconic series such as "Dead or Alive" and "Ninja Gaiden" [16] Company Developments - NetEase announced the termination of operations for its SLG mobile game "指环王：纷争," effective December 31, 2025, after only a year and a half since its launch in the domestic market [11]

Core Insights - The comic exhibition industry continues to thrive in 2025, with over 400 commercial and fan exhibitions held during the Mid-Autumn Festival and National Day holidays, and the total number of events exceeding 1,000 when including non-standard venues [1][4] - Comic exhibitions have evolved from subcultural gatherings to significant social and emotional outlets for the younger generation, particularly Generation Z, who engage in activities like cosplay and community meetups [1][4] - Major cities such as Shanghai, Beijing, Guangzhou, and Shenzhen hosted at least 147 anime and gaming events during the National Day period, marking a new high compared to 117 events in the same period last year [1][4] Industry Trends - The market is witnessing a dual structure with large-scale comprehensive exhibitions like COMICUP and Chinajoy dominating, while a growing number of smaller, niche exhibitions are emerging, though their effectiveness varies [5][8] - The rise of fan-driven "ONLY" exhibitions, which focus on specific IPs or themes, is becoming a key growth driver for the anime exhibition market, categorized into three main types: "pallet IP ONLY," "single IP ONLY," and "specific CP/team ONLY" [8][10] - Game IPs have become the dominant force in the exhibition landscape, with 41 game-related events compared to 22 anime events during the National Day period, highlighting the strength of domestic game IPs [11][12] Economic Impact - Major exhibitions like COMICUP have demonstrated significant economic impact, with events attracting over 250,000 attendees and driving hotel bookings and local economies [20] - Despite the popularity of smaller "ONLY" exhibitions, financial viability remains a concern, as evidenced by a case where an individual invested 1.6 million yuan but incurred a loss of 860,000 yuan [20]

Core Insights - The Chinese gaming market revenue in August 2025 reached 29.263 billion yuan, showing a year-on-year decline of 13.01% and a month-on-month increase of 0.61% [1][2][4] - The overseas sales revenue of domestically developed games was 1.68 billion USD, reflecting a month-on-month decrease of 0.79% and a year-on-year decrease of 10.66% [1] - The decline in both domestic and overseas markets is attributed to a lack of new blockbuster games following the success of "Black Myth: Wukong" and a decrease in revenue share from IP adaptations, prompting the need for diverse IP operation strategies [1][4] Domestic Market Performance - The domestic client game market revenue in August was 6.563 billion yuan, with a month-on-month decrease of 1.11% but a year-on-year increase of 17.59% [7] - The mobile game market generated 21.541 billion yuan, showing a month-on-month increase of 0.85% but a year-on-year decline of 4.25% [7] - The market is experiencing a product cycle transition, with insufficient new releases to support revenue growth, highlighting the need for competitive new products [4][7] IP and Product Trends - In August, the share of revenue from IP adaptation products in the top 50 mobile games decreased year-on-year, while the share of non-IP products increased by 8.1 percentage points to 51.1% [8] - Successful non-IP products like "Egg Party" and "Supernatural Action Group" contributed significantly to the growth of non-IP revenue [8] - The frequency of IP collaborations increased by 65.4% in the first half of 2025 compared to the previous year, indicating a shift towards more diverse IP utilization strategies [10]

Group 1: AI Tool Launch - Tencent Games has launched an AI creation tool called VISVISE, aimed at enhancing the efficiency of game art production across four major pipelines: animation production, 3D model production, intelligent NPCs, and digital asset management [2] - The tool significantly improves efficiency in various stages of game creation, such as skin binding, which can be reduced from 1-3.5 days per item to over 8 times faster with VISVISE [2] - The core value of VISVISE is to balance quality and efficiency in game production, addressing the industry's need for cost reduction and efficiency improvement [2] Group 2: Revenue Challenges - Tencent's flagship game, Honor of Kings, has experienced a revenue decline, with June's income dropping to $143 million, a nearly 25% decrease month-over-month [3] - Despite maintaining a daily active user count of over 100 million, the game's revenue growth shows significant uncertainty, with no substantial increase in user scale since November 2020 [4] - The revenue for Honor of Kings fell from $2.22 billion in 2022 to $1.48 billion in 2023, with a slight recovery projected for 2024 at $1.87 billion, indicating volatility in earnings [5] Group 3: Competitive Landscape - Tencent faces increasing competition from emerging companies like miHoYo and Eagle Dynamics, which have successfully launched popular titles such as Genshin Impact and Arknights, respectively [6][7] - The contrasting strategies between Tencent's established titles and the innovative approaches of competitors highlight a potential stagnation in Tencent's game development capabilities [8] - miHoYo's Genshin Impact generated $4 billion in revenue in 2023, showcasing the effectiveness of its global content strategy, while Tencent's reliance on traditional revenue models is under scrutiny [9] Group 4: International Expansion - Tencent has invested approximately 978.67 billion yuan in 33 overseas game companies since 2012, indicating a strategy to bolster its game business through international partnerships [9] - The company has successfully acquired rights to popular games like CrossFire and Dungeon & Fighter, which have contributed significantly to its portfolio [9] - However, there are concerns that relying heavily on acquisitions may lead to a lack of focus and potential inefficiencies in Tencent's international strategy [10][11] Group 5: Future Considerations - Tencent must reconsider its dependency on social and channel strategies as it introduces VISVISE to the market, aiming to break free from past reliance [12] - The company faces a critical decision on whether to adapt to changing market dynamics or risk becoming a stable yet unremarkable cash cow [12]

Group 1 - The core viewpoint of the articles highlights the performance of popular mobile games in August 2025, with specific rankings for downloads and revenue [1][2] - The game "My Garden World," launched on August 5, has rapidly climbed to the second position in the downloads chart, showcasing a unique blend of gameplay and real-life rewards [1] - The game features a combination of planting, flower arrangement, and garden decoration, allowing players to witness the growth of flowers from seed to bloom, and includes an innovative "planting for real flowers" feature [1] Group 2 - In the revenue rankings, "Honor of Kings" and "Peacekeeper Elite" maintain their positions as the top two games, while "Endless Winter" from DotDot Interactive enters the top three [2] - Four new games made it to the revenue chart in August, including "Fearless Covenant: Source Action" and "Arknights," with Tencent's "Fearless Covenant: Source Action" performing well in both download and revenue rankings [2]