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泛二次元经济
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库洛嘉年华吸引近万人来穗!广东如何带动二次元消费潮?
Group 1 - The success of Kuro Game's first offline carnival in Guangzhou reflects the booming "pan-anime economy" in the city, attracting over 10,000 attendees, with nearly half coming from outside Guangdong Province [1][2] - The carnival's popularity has a direct positive impact on the local hotel and restaurant industries, as many attendees are exploring Guangzhou's culinary offerings [1] - The Guangdong gaming industry has a revenue scale of 260.43 billion yuan, with over 1,000 anime companies and more than 3,000 gaming companies in Guangzhou, indicating a robust industry foundation [2][3] Group 2 - Kuro Game benefits from supportive policies aimed at promoting high-quality development in the gaming industry, which fosters a conducive environment for industry cluster growth [3] - The 2024 Guangzhou Game Export Index indicates that Guangdong's game export revenue is projected to reach 42.36 billion yuan, with a year-on-year growth of 9.9%, showcasing the global appeal of its products [3] - The combination of vibrant exhibitions and a thriving anime and gaming industry, along with policy advantages and consumer potential, is strengthening Guangdong's position as a digital cultural innovation hub [3]
商业、产业、创业 ,“二次元之都”迈向Next Level
Xin Hua Cai Jing· 2025-07-24 05:46
Core Insights - Shanghai is recognized as a "game innovation city" and "global e-sports capital," catering to nearly 500 million fans of the subculture [1] - The newly announced "Meta World" in Xuhui has emerged as a popular destination, integrating industry, commerce, and entrepreneurship to explore the potential of the "subculture economy" [1] Group 1: Industry Overview - "Meta World" spans 1.9 kilometers and is home to over 60% of Shanghai's game companies, with nearly 1,000 digital cultural enterprises and more than 270,000 professionals in the sector [2] - The Xuhui District Game Industry Service Center aims to support businesses by streamlining administrative processes and connecting them with professional service resources [2][3] Group 2: Support for Creators - The "Meta World" serves as a nurturing environment for content creators, with initiatives like the "Game Creation Support Program" helping young talents connect with industry veterans [4] - The newly launched "Xuhui Caohejing Light of Hope Game Gathering Base" features eight innovative companies, showcasing the vibrant energy of the local game industry [5] Group 3: Cultural and Community Engagement - The "Meta World" has attracted not only businesses but also players and fans, with events like the "Meta Summer Carnival" increasing foot traffic by 40% during its first weekend [7] - The integration of various cultural and commercial elements, such as game-themed pop-up stores and interactive installations, enhances the overall experience for visitors [8]
上海BW启示录:泛二次元经济撬动千亿消费链
Core Insights - BilibiliWorld 2025 (BW) has seen a significant increase in ticket sales and venue size, with a 30% growth compared to the previous year, leading to tickets selling out in just 35 seconds [1][2] - The event reflects a broader ecosystem of digital entertainment, social media, and the ACG (Animation, Comic, Game) industry, emphasizing the need for synergy between event content and local cultural elements [1][3] Event Dynamics - The event attracted a diverse audience, with attendees expressing mixed experiences; some enjoyed the atmosphere while others found it challenging to engage with less popular IPs due to long queues [2][3] - BW's ability to cover a wide range of IPs, including niche ones, enhances its competitive edge and solidifies its position as a leading event in the ACG sector [3] Market Trends - The number of users in China's pan-ACG community reached 503 million in 2024, with the industry size surpassing 270 billion yuan, making China the largest market for ACG globally [3][4] - IP consumption is identified as a core driver of the ACG economy, focusing on emotional value and social attributes, which encourages consumers to pay a premium for IP-related products [4] Industry Ecosystem - BW is part of a larger series of events in Shanghai, including CCG EXPO and ChinaJoy, creating a continuous wave of ACG-related activities that enhance the city's cultural landscape [5][6] - The collaboration with local businesses and the establishment of multiple venues for BW have transformed the event's popularity into tangible consumer activity in the city [6][7] Consumer Behavior - The event has stimulated significant increases in travel and local consumption, with a 35% rise in travel bookings and a 153% increase in late-night dining transactions during the event [8] - There has been a notable surge in interest for themed products and experiences, such as "two-dimensional custom cakes" and DIY workshops, indicating a growing market for ACG-related consumer goods [8][9] Strategic Implications - The development of an integrated industry ecosystem in Shanghai serves as a model for other cities, promoting collaboration among various stakeholders in the ACG space to drive consumer engagement and economic growth [9][10]