随着国内多家雪场已经陆续开板迎客，滑雪装备市场也在悄然升温。记者在北京走访时发现，近年来，国产雪具品牌凭借差异化 的设计，以及高性价比等优势，受到不少消费者的青睐。 工作日傍晚，在北京东城区的这家国产品牌的销售门店内挤满了前来选购的顾客，部分热门款式甚至出现断码断货。 从事雪具销售多年的常旭告诉记者，过去整个雪具中心没有一家国产雪具品牌，现如今国内品牌的专卖店日益增多，甚至每家集 合店内都能见到国产雪具，国产雪具销售也在持续攀升。 此外，国产雪具便捷高效的售后服务，也是吸引消费者的重要原因。 数据显示，今年雪季开板以来，滑雪服成交额同比增长超50%，滑雪装备增长超30%。其中，部分国产品牌滑雪服成交额同比增长 超过60%，部分国产头盔、护具品牌交易额同比增长100%。 浙江宁波：雪具产销两旺 技术创新提升含金量 随着冰雪运动热潮持续攀升，浙江宁波不少雪具企业迎来产销两旺的"黄金期"，而国产雪具品牌凭借技术创新与供应链优势，持续 拓展市场。 在浙江宁波这家体育用品有限公司的仓储中心，工作人员正在忙着对雪具进行打包和封装。负责人告诉记者，这批雪具即将发往 新疆和东北。尽管今年他们提前两个月就开始备货，但进入11月 ...

Core Insights - The textile industry in Shengze, Suzhou, is thriving despite uncertainties in the international market, with companies like Suzhou Roman Roland Fashion Group and Minsk Trade Co. leading the way in innovation and market expansion [1][2][3] Group 1: Company Performance - Suzhou Roman Roland, a supplier for major brands like LVMH and Nike, has an average fabric price six times higher than its peers, showcasing its focus on high-end, innovative materials [1][3] - Minsk Trade Co. has seen a significant increase in exports to the Middle East, with sales exceeding $50 million in the first seven months of the year, marking a year-on-year growth of over 190% [1][5] - Shengze's industrial output reached nearly 50.8 billion yuan in the first half of the year, with total import and export value at 10.96 billion yuan, including 9.99 billion yuan in exports, reflecting an 8.4% increase year-on-year [2] Group 2: Market Strategy - Roman Roland's transformation from a traditional textile company to an innovative fabric developer has been driven by a commitment to R&D, with 7% of sales revenue reinvested into innovation [3] - Minsk's strategic pivot to the Middle East market has been successful due to its comprehensive production and transportation capabilities, allowing it to meet the specific demands of that region [5][6] - The establishment of the Shengze Oriental Textile City and the cross-border e-commerce industrial park has created a dual market platform, enhancing the region's textile trade capabilities [7][8] Group 3: Industry Development - Shengze has built a complete industrial chain from silk reeling to garment manufacturing, supported by leading companies like Hengli Group and Shenghong Group, which supply advanced raw materials [6][5] - The local government has facilitated the growth of the textile industry through initiatives like the "Shengze Design Boundary" platform, which supports designers and fosters brand development [9] - The region is focused on transitioning to a high-end textile industry, with ongoing efforts to cultivate local brands and enhance the overall market presence [9]

Core Viewpoint - The company, Zhongwang Fabric, reported a revenue of 551 million yuan for 2024, reflecting a year-on-year growth of 19.15%, and a net profit of 76 million yuan, up 15.09% year-on-year, indicating strong operational resilience and growth vitality [1] Group 1: Financial Performance - The company achieved a revenue of 551 million yuan, a 19.15% increase compared to the previous year [1] - The net profit attributable to the parent company was 76 million yuan, representing a 15.09% year-on-year increase [1] - Excluding the impact of compensation income from the previous year's demolition, both revenue and net profit from core business showed steady growth [1] Group 2: Business Strategy and Market Expansion - Zhongwang Fabric is focused on high-end decorative fabrics and products, targeting markets such as the U.S., Australia, the Middle East, South Africa, and Europe while also expanding domestic sales channels [1] - The company established multiple overseas warehouses in the U.S. to shorten delivery times and enhance customer response speed [1] - A showroom in Ho Chi Minh City, Vietnam, opened in February 2025 to further expand into the Southeast Asian market [1] Group 3: Production and Innovation - The company’s "Future Factory" project was completed and recognized as a "Future Factory" in Zhejiang Province, focusing on quality improvement, efficiency enhancement, cost reduction, green practices, and safety [2] - An intelligent automation system covering the entire production process was developed, integrating advanced automation equipment with AI and digital twin technology [2] - The company is advancing two major functional fabric projects in Vietnam and domestically, with an annual production capacity of 8 million meters for the Vietnam project expected to be operational soon [2] Group 4: Customer Relationships and Product Development - Zhongwang Fabric has established long-term partnerships with several international brands, with the top five customers contributing 233 million yuan, accounting for 43.55% of total sales [3] - The company invests in new materials and environmentally friendly functional fabrics, collaborating with global design firms and industry experts to enhance product design [3] - Key technological breakthroughs have been achieved in outdoor functional fabrics, flame-retardant fabrics, and high-abrasion fabrics, meeting international advanced standards [3] Group 5: Future Outlook - The company aims to continue promoting its "Smart Manufacturing + Going Global" strategy to enhance brand competitiveness and establish itself as a globally influential fabric manufacturing benchmark [3]