Core Insights - The "Mountain Wild" dining trend is gaining popularity, with various brands expanding rapidly in the hot pot and barbecue sectors [3][4][5] - The rise of "Mountain Wild" hot pot has led to a surge in related dining concepts, including barbecue and small hot pot, which are attracting younger consumers [7][12] Group 1: Mountain Wild Hot Pot and Barbecue - Mountain Wild hot pot has become a significant trend, with brands like San Chu Shan planning to open 10 new locations in 2024, bringing their total to 20 [4] - The popularity of Mountain Wild hot pot is reflected in social media, with over 100,000 posts on Xiaohongshu and over 100 million views on Douyin [6] - New barbecue brands inspired by the Mountain Wild concept, such as Liu Zhenzhen Guizhou Barbecue and Xiao Pao Xiong Yunnan Barbecue, are emerging, featuring unique decor that immerses diners in a natural setting [7][8] Group 2: Product and Design Innovations - Barbecue brands are incorporating local ingredients like sand ginger and cilantro to create distinctive flavors, such as the sand ginger beef [10][11] - Small hot pot concepts are also adopting the Mountain Wild theme, with restaurants like Chongchun Mountain featuring natural decor and a menu focused on wild vegetables and traditional broth options [12] - Mountain Wild restaurants are emphasizing seasonal ingredients and local sourcing, with dishes like mountain vegetable dumplings and fresh river fish [13][22] Group 3: Market Dynamics and Consumer Trends - The Mountain Wild dining trend is characterized by a focus on natural aesthetics and local ingredients, appealing to consumers seeking a connection to nature [17][18] - The operational model often includes self-service or semi-self-service options, making dining more affordable, with average prices ranging from 60 to 80 yuan per person for barbecue [25][26] - The success of the Mountain Wild model indicates a shift in consumer preferences towards experiences that offer emotional and sensory connections to nature [27][28] Group 4: Broader Industry Implications - The Mountain Wild dining trend represents a broader movement in the food industry, where traditional dining concepts are being reimagined with innovative themes and operational models [27][29] - The integration of self-service and automated systems is becoming a common strategy to reduce costs and enhance customer experience across various dining formats [35][44] - Brands are encouraged to explore authentic connections with nature, moving beyond superficial themes to create genuine dining experiences [45]

Core Insights - The article highlights the emergence of a wild vegetable economy in the Saihanwula Mountain area, driven by local farmers and a processing company [1][2] - The local government is supporting this initiative through rural revitalization funding, leading to the establishment of a wild vegetable processing factory [2][3] Group 1: Economic Development - The wild vegetables are considered an undeveloped "economic crop" due to their taste, nutritional value, and natural purity, making them popular among urban residents [2] - The processing company, led by Liu Xiangyang, has seen significant growth, with peak collection reaching nearly 5,000 pounds of wild vegetables in a single day [1][2] Group 2: Processing and Quality Control - The processing factory is designed to ensure food safety, with strict operational standards for each step, including washing, blanching, and vacuum packaging [3] - The factory employs local villagers, contributing to community employment and economic stability [3] Group 3: Future Plans - After the wild vegetable season, the company plans to utilize existing equipment to process lamb and beef dumplings, thereby diversifying its product offerings and supporting local livestock farmers [3]

Core Insights - The trend of foraging for wild vegetables is gaining popularity among urban residents as a new form of leisure and social activity, particularly during holidays [3][4][6] - This trend is transforming wild vegetables into attractive cultural tourism resources, leading to the development of unique tourism packages that combine wild vegetable picking with local culinary experiences [4][6] Group 1: Consumer Behavior - A significant number of urban dwellers are opting for "wild vegetable foraging trips" to escape crowded tourist spots, indicating a shift in leisure preferences [3] - Social media platforms are playing a crucial role in promoting wild vegetable foraging, with topics like "Jilin Wild Vegetable Guide" trending and users sharing their experiences and tips [3] - Younger generations, particularly those from the "Z generation," are actively participating in these activities, often forming groups to enhance their foraging experience [3] Group 2: Economic Opportunities - Rural areas are recognizing the economic potential of wild vegetables, integrating them into agritourism and local cultural experiences, such as "wild vegetable picking + farmhouse meals" [4][6] - Businesses are experiencing high demand for wild vegetable-based dishes, with some establishments reporting fully booked orders for special wild vegetable meals [6] - Events like the wild vegetable food culture tourism season in Changchun and the establishment of wild vegetable markets at local fairs are further promoting this trend [6] Group 3: Cultural Significance - The practice of foraging for wild vegetables is being redefined as a new social bond and cultural phenomenon, reflecting a growing desire for "nature therapy" among urban populations [4][6] - The resurgence of interest in wild vegetable foraging is seen as a way to reconnect with nature and traditional practices, bridging cultural gaps between urban and rural communities [4][6]